An inspired setting for a screening can make a film more powerful. Here are some of the most interesting locations, including a cemetery, a haunted hotel and, er, a hot tub
For something so temporary in nature, pop-up cinema has become a permanent part of the landscape, with concepts becoming weirder and wilder. Erecting a screen in a park no longer cuts it. Last year we saw cinemas built under motorway flyovers, and the year before a disused petrol station got a silver-screen makeover. This year screenings are taking place in hot tubs, cemeteries, lidos and even a purpose-built post-apocalyptic drive-in, complete with wrecked cars.
The more people taking cinema out of cinemas, the more imaginative these events must become to stand out. In an age in which film can be enjoyed anywhere, anytime, anyhow, pop-ups can make cinema an unmissable event. An inspired setting for a screening can make a film more powerful,...
For something so temporary in nature, pop-up cinema has become a permanent part of the landscape, with concepts becoming weirder and wilder. Erecting a screen in a park no longer cuts it. Last year we saw cinemas built under motorway flyovers, and the year before a disused petrol station got a silver-screen makeover. This year screenings are taking place in hot tubs, cemeteries, lidos and even a purpose-built post-apocalyptic drive-in, complete with wrecked cars.
The more people taking cinema out of cinemas, the more imaginative these events must become to stand out. In an age in which film can be enjoyed anywhere, anytime, anyhow, pop-ups can make cinema an unmissable event. An inspired setting for a screening can make a film more powerful,...
- 8/29/2012
- by Ruth Jamieson
- The Guardian - Film News
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