It is not uncommon to happen upon subversive art in the mainstream. You can find the provocative work of R. Crumb, Andres Serrano and Robert Mapplethorpe smuggled into the background of films, or, in many cases, outright adapted as a feature (à la Ralph Bakshi's take on Crumb's "Fritz the Cat"). What you don't expect is to throw on a network evening soap opera and notice that a character's pillowcase is adorned with a design pattern of unrolled condoms -- especially in the 1990s.
MacArthur "genius grant"-winning artist Mel Chin thought the same thing 30 years ago while teaching art simultaneously at CalTech and the University of Georgia. Inspired by the notion of product placement exploding across movie and television screens all over the world, Chin wondered what would happen if he could sneak a conceptually contentious piece of art into the background of an otherwise apolitical show.
MacArthur "genius grant"-winning artist Mel Chin thought the same thing 30 years ago while teaching art simultaneously at CalTech and the University of Georgia. Inspired by the notion of product placement exploding across movie and television screens all over the world, Chin wondered what would happen if he could sneak a conceptually contentious piece of art into the background of an otherwise apolitical show.
- 12/16/2023
- by Jeremy Smith
- Slash Film
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