A research conducted by Norstat, on behalf of Podimo, in the spring examined the podcast listening market in Finland. According to the study, podcasts are displacing other forms of media consumption, particularly traditional electronic media. Of the respondents, 37% reported that podcast listening significantly or moderately reduces their radio listening time, while 23% said the same for television viewing.
Johannes Saukko, the Country Manager at Podimo, explained, "Podcast listening in Finland is on the rise, as is the willingness to pay for podcasts. The engagement with podcasts is high, and the time spent on them naturally comes at the expense of other activities. However, podcasts can also be enjoyed in situations where visual content consumption is not feasible, providing listeners with additional opportunities and enhancing their engagement with podcasts.”
Podcasts are predominantly consumed on the go, although many people also listen to them at home. Saukko added, "Tasks like cleaning and other...
Johannes Saukko, the Country Manager at Podimo, explained, "Podcast listening in Finland is on the rise, as is the willingness to pay for podcasts. The engagement with podcasts is high, and the time spent on them naturally comes at the expense of other activities. However, podcasts can also be enjoyed in situations where visual content consumption is not feasible, providing listeners with additional opportunities and enhancing their engagement with podcasts.”
Podcasts are predominantly consumed on the go, although many people also listen to them at home. Saukko added, "Tasks like cleaning and other...
- 6/6/2023
- Podnews.net
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.