Exclusive: Lionsgate vet Jean McDowell will join Miramax as their new Svp of Marketing.
In the new role, McDowell will be responsible for overseeing the marketing strategy for the company, including promotions, partnerships, campaign development, communications, events, and research. Additionally, McDowell, who will report directly to Miramax CEO Bill Block, will serve as the key marketing executive for all distributors, promotional partners, filmmakers, talent and studios.
At Lionsgate McDowell spearheaded research and strategy for the studio, playing an instrumental role in development, acquisition, production and theatrical releases of Lionsgate films such as the Hunger Games and John Wick franchises as well as Sicario, Wonder and multi-Oscar and award winner La La Land.
“Jean is just the kind of forward-thinking creative Miramax has been looking for to spearhead this division. With years of experience working on some of Hollywood’s biggest hits, we are confident he will help to grow and...
In the new role, McDowell will be responsible for overseeing the marketing strategy for the company, including promotions, partnerships, campaign development, communications, events, and research. Additionally, McDowell, who will report directly to Miramax CEO Bill Block, will serve as the key marketing executive for all distributors, promotional partners, filmmakers, talent and studios.
At Lionsgate McDowell spearheaded research and strategy for the studio, playing an instrumental role in development, acquisition, production and theatrical releases of Lionsgate films such as the Hunger Games and John Wick franchises as well as Sicario, Wonder and multi-Oscar and award winner La La Land.
“Jean is just the kind of forward-thinking creative Miramax has been looking for to spearhead this division. With years of experience working on some of Hollywood’s biggest hits, we are confident he will help to grow and...
- 12/12/2019
- by Anthony D'Alessandro
- Deadline Film + TV
Top brass have launched Lionsgate Premiere, a multi-platform channel of up to 15 Lionsgate and Summit films a year that kicks off in autumn with Chinese epic Dragon Blade followed by zom-com Cooties.
Lionsgate svp of marketing and research Jean McDowell will head marketing for the new label under the supervision of Lionsgate Cmo Tim Palen.
Adam Sorensen, currently manager of Western sales at Lionsgate, will oversee distribution operations.
A press release said Lionsgate Premiere would extend the reach of the parent company’s Motion Picture Group to new audiences and platforms.
Titles will go out theatrically as well as on a “broad spectrum of digital platforms.”
Dragon Blade has grossed more than $100m in China and stars Jackie Chan, Adrien Brody and John Cusack.
Cooties stars Rainn Wilson and Elijah Wood and is based on a screenplay by Saw franchise co-creator Leigh Whannell. Lionsgate acquired the zom-com following its world premiere at Sundance 2014.
Other Lionsgate Premiere titles...
Lionsgate svp of marketing and research Jean McDowell will head marketing for the new label under the supervision of Lionsgate Cmo Tim Palen.
Adam Sorensen, currently manager of Western sales at Lionsgate, will oversee distribution operations.
A press release said Lionsgate Premiere would extend the reach of the parent company’s Motion Picture Group to new audiences and platforms.
Titles will go out theatrically as well as on a “broad spectrum of digital platforms.”
Dragon Blade has grossed more than $100m in China and stars Jackie Chan, Adrien Brody and John Cusack.
Cooties stars Rainn Wilson and Elijah Wood and is based on a screenplay by Saw franchise co-creator Leigh Whannell. Lionsgate acquired the zom-com following its world premiere at Sundance 2014.
Other Lionsgate Premiere titles...
- 4/1/2015
- by jeremykay67@gmail.com (Jeremy Kay)
- ScreenDaily
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