In this guest post Ben Cooper reports from the South by Southwest conference on the big trend – ambient computing; what the hell is it, and how marketers and brands can benefit Imagine your phone buzzing you as you pass the local shop to remind you need to buy milk. Imagine a bank statement that automatically shows you which items to claim as expenses or where you overspent. Imagine storing your medical history online, being reminded when to take meds or re-order a script. Imagine the staff at your gym coming up to congratulate you on beating your personal best. All of that without ever setting a reminder, adding a diary note or logging in to an app. These uses aren’t futuristic; they’re already possible as we get more sophisticated at mapping, storing and cross referencing the huge amount of data we each produce every day. We provide a...
- 3/19/2012
- by Cathie McGinn
- Encore Magazine
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