Rome’s Mia Market for TV series, feature films and documentaries wrapped Sunday after four days of dealmaking, project presentations and panels done both in person and online. Given coronavirus constraints it constituted a minor miracle.
On the final day of the Oct. 14-18 event organizers announced a total 1,800 industry executives from 50 countries who registered for the new concept market, 700 of which on average physically attended the Rome market each day, they said.
About one-third of participants were non-Italian. Roughly 300 international execs made the trek.
Though last year’s Mia edition gathered 2,600 physical participants, this year’s widely-expected decrease in onsite attendees was counterbalanced by intense activity on the Mia digital platform, organizers said.
Mia director Lucia Milazzotto pointed out that this year saw a significant rise in industry exec accreditations taking place during the event. This means that, as Mia got underway, it was generating buzz, she noted.
Mia...
On the final day of the Oct. 14-18 event organizers announced a total 1,800 industry executives from 50 countries who registered for the new concept market, 700 of which on average physically attended the Rome market each day, they said.
About one-third of participants were non-Italian. Roughly 300 international execs made the trek.
Though last year’s Mia edition gathered 2,600 physical participants, this year’s widely-expected decrease in onsite attendees was counterbalanced by intense activity on the Mia digital platform, organizers said.
Mia director Lucia Milazzotto pointed out that this year saw a significant rise in industry exec accreditations taking place during the event. This means that, as Mia got underway, it was generating buzz, she noted.
Mia...
- 10/18/2020
- by Nick Vivarelli
- Variety Film + TV
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