Today Podchaser - the podcast industry’s intelligence engine - announces the launch of a groundbreaking AI-powered capability to allow advertisers to expand their reach in podcasting and refine their targeting further than ever before. Podchaser’s Collections+ has been developed and tested with Acast, and is now being made available to any hosting provider, ad platform or marketplace in the industry looking to enhance its own targeting offering for advertisers.
With Collections+, data on podcasts and their audiences is pulled from the widest range of sources across podcasting - including the hosting platform’s own data, Podchaser’s first-party data, Apple Podcasts and Spotify category and chart data, Iab categories, surveys and transcriptions. The data is then synthesized using AI models, sorting podcasts into verticals based on all available data points. This creates the highest-quality collections for advertisers to target against in the industry, replacing the traditional method, where...
With Collections+, data on podcasts and their audiences is pulled from the widest range of sources across podcasting - including the hosting platform’s own data, Podchaser’s first-party data, Apple Podcasts and Spotify category and chart data, Iab categories, surveys and transcriptions. The data is then synthesized using AI models, sorting podcasts into verticals based on all available data points. This creates the highest-quality collections for advertisers to target against in the industry, replacing the traditional method, where...
- 6/8/2023
- Podnews.net
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