Warner Bros. and Legendary are hoping for a monster-sized opening weekend for “Godzilla x Kong: The New Empire” and are tapping every method possible to pull in moviegoers, including partnering with Roblox to grab the attention of its young audience so that they will sway their parents to take them to the theater.
Over the past two weeks, Warner Bros. has been engaging Roblox users via its interactive trailer for the “Godzilla vs. King” sequel, which allows players to enter the 2D video and come out in the movie’s world of Hollow Earth. The trailer then becomes playable via an obstacle course where players are joined by Suko, the Mini-Kong, while navigating through the video and collecting movie-themed crystals.
For anyone who isn’t an active user of the platform or has a child who is obsessed with it, Roblox is an online platform that allows users to program...
Over the past two weeks, Warner Bros. has been engaging Roblox users via its interactive trailer for the “Godzilla vs. King” sequel, which allows players to enter the 2D video and come out in the movie’s world of Hollow Earth. The trailer then becomes playable via an obstacle course where players are joined by Suko, the Mini-Kong, while navigating through the video and collecting movie-themed crystals.
For anyone who isn’t an active user of the platform or has a child who is obsessed with it, Roblox is an online platform that allows users to program...
- 3/28/2024
- by Jennifer Maas
- Variety Film + TV
Ted Schilowitz, a futurist with Paramount Global who is leading the studio’s pursuits into the metaverse, says there’s a lot of “head scratching” going on when you try and figure out why a company like Wal-Mart has felt the need to dive into the metaverse. But Schilowitz says for his and other companies across Hollywood, the point of dipping their toes into these virtual worlds now is about making sure they’re looking at the metaverse beyond just “this moment in time.”
“We don’t exactly know what’s going to happen here, but we want to make sure we have a place in the metaverse…it’s just better to be in the conversation than to be outside looking in,” Schilowitz told TheWrap as part of The Grill 2022. “If you don’t play the game, you’re almost guaranteed to lose the game.”
Schilowitz was joined on...
“We don’t exactly know what’s going to happen here, but we want to make sure we have a place in the metaverse…it’s just better to be in the conversation than to be outside looking in,” Schilowitz told TheWrap as part of The Grill 2022. “If you don’t play the game, you’re almost guaranteed to lose the game.”
Schilowitz was joined on...
- 10/11/2022
- by Brian Welk
- The Wrap
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