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Celebrity choreographer Ashish Patil, who performed with the actress and contestant of ‘Jhalak Dikhhla Jaa’- Karuna Pandey, gave the latter his ‘Manacha Mujra’. This weekend the celebrity dance reality show welcomed renowned choreographer and dance expert, Marzi Pestonji. As a special guest judge, Marzi not only lent his expertise to the contestants but also gave a unique challenge to them with the ‘Teen Ka Tadka’ theme.
Each celebrity teamed up with their original choreographer and a guest choreographer from the industry to perform spectacular dance routines that make an impression on the viewers and judges.
One of the shining stars on this stage, Karuna left everyone spellbound with her graceful performance to the rhythmic beats of ‘Taal Se Taal’, with choreographer Vivek Chachere and Ashish Patil.
The trio has set the stage on fire with a captivating Lavani performance on this classic tune.
Impressed by the fusion act, Marzi said: “Karuna,...
Each celebrity teamed up with their original choreographer and a guest choreographer from the industry to perform spectacular dance routines that make an impression on the viewers and judges.
One of the shining stars on this stage, Karuna left everyone spellbound with her graceful performance to the rhythmic beats of ‘Taal Se Taal’, with choreographer Vivek Chachere and Ashish Patil.
The trio has set the stage on fire with a captivating Lavani performance on this classic tune.
Impressed by the fusion act, Marzi said: “Karuna,...
- 12/15/2023
- by Agency News Desk
- GlamSham
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Here, we speak to the directors and producers of five longest-running shows to know how they are going the make the storyline of their shows intriguing and why leaps are so important when the show is airing for many years.
Yeh Rishta Kya Kehlata Hai
The show that started from January 12, 2009, formerly starred Hina Khan, Karan Mehra, Shivangi Joshi and Mohsin Khan. Since October 2021, the new cast including Pranali Rathod and Harshad Chopda as the third generation became part of the show and famous jodi of Naira and Kartik (Shivangi and Mohsin) bid adieu to the daily soap.
‘Yeh Rishta Kya Kehlata Hai’ stands at the testimony of how leaps have evolved. Eight years of Akshara and Naitik successfully were taken forward by Kartik and Naira for years. Then it was taken forward by Abhimanyu and Akhara.
“Small leaps act as a tool to get your story moving. Usually TV...
Yeh Rishta Kya Kehlata Hai
The show that started from January 12, 2009, formerly starred Hina Khan, Karan Mehra, Shivangi Joshi and Mohsin Khan. Since October 2021, the new cast including Pranali Rathod and Harshad Chopda as the third generation became part of the show and famous jodi of Naira and Kartik (Shivangi and Mohsin) bid adieu to the daily soap.
‘Yeh Rishta Kya Kehlata Hai’ stands at the testimony of how leaps have evolved. Eight years of Akshara and Naitik successfully were taken forward by Kartik and Naira for years. Then it was taken forward by Abhimanyu and Akhara.
“Small leaps act as a tool to get your story moving. Usually TV...
- 1/1/2023
- by News Bureau
- GlamSham
With fresh allegations of sexual harassment emerging daily from all departments in Bollywood, industry bodies, including the Producers Guild of India, the Screen Writers Association, and the Cine & TV Artists Association, have set up committees to probe the harassment issue.
Pgi members have been asked to implement India’s Sexual Harassment of Women at Workplace Act, 2013, if they hadn’t done so already. Specialized agencies will conduct workshops on best practices.
Leading studio, Yash Raj Films has terminated the services of Ashish Patil, who was VP of brand partnerships and talent management, and business and creative head of youth division Y-Films, after accusations against him. Celebrity management agency, Kwan has asked founder Anirban Blah to step aside and is redistributing his stake in the company to the other partners. The producers of “Housefull 4” have replaced director Sajid Khan with “Housefull 3” director Farhad Samji. Filmmaker, Vinta Nanda has filed...
Pgi members have been asked to implement India’s Sexual Harassment of Women at Workplace Act, 2013, if they hadn’t done so already. Specialized agencies will conduct workshops on best practices.
Leading studio, Yash Raj Films has terminated the services of Ashish Patil, who was VP of brand partnerships and talent management, and business and creative head of youth division Y-Films, after accusations against him. Celebrity management agency, Kwan has asked founder Anirban Blah to step aside and is redistributing his stake in the company to the other partners. The producers of “Housefull 4” have replaced director Sajid Khan with “Housefull 3” director Farhad Samji. Filmmaker, Vinta Nanda has filed...
- 10/18/2018
- by Naman Ramachandran
- Variety Film + TV
Being differently abled is not a choice, however acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s 1st Isspeshal band, the Red Label 6-Pack Band 2.0 comprising of 6 teens between the ages of 13 to 18 [3 girls, 3 boys] with special needs but incredible music skills, drive and passion in partnership with Brooke Bond Red Label with exactly that as an agenda. To build awareness and acceptance on Mental Health & Disability. And now Bollywood Superstar Actor-Dancer-Youth Icon, Tiger Shroff has joined hands with them to get the message out there to as many people as possible.
Says Tiger, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of...
Says Tiger, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of...
- 8/16/2018
- by Stacey Yount
- Bollyspice
Neha Kakkar, one of the most popular singers of this generation, known for her chartbusters like Chull, Kaala Chashma, London Thumakda and more has now extended support for mental health & disability by cutting a new single with a special needs band. The band created by Yash Raj Film’s youth wing Y-Films, titled Brooke Bond Red Label 6-Pack Band 2.0 comprises 6 differently abled teens with incredible music skills. And the track, ‘The Isspeshal Yaari Song’ celebrates the friends who stand by you in times of need and otherwise.
Speaking about her collaboration, Neha said, “When I was first introduced to the band, I couldn’t believe the talent that I saw. They are such sweet kids, filled with innocence. In the few hours that I spent with them, all I remember was being happy. I wish our whole world was filled with isspeshal friends like these, then it would certainly be a much better place!
Speaking about her collaboration, Neha said, “When I was first introduced to the band, I couldn’t believe the talent that I saw. They are such sweet kids, filled with innocence. In the few hours that I spent with them, all I remember was being happy. I wish our whole world was filled with isspeshal friends like these, then it would certainly be a much better place!
- 6/20/2018
- by Stacey Yount
- Bollyspice
India’s 1st Isspeshal Band, the Brooke Bond Red Label 6-Pack Band 2.0 second track titled, ‘Dil Toh Paagal Hai [Isspeshal Mix] has dropped. The band is an exciting new music collective of 6 differently abled teens with special needs but incredible music skills and passion.
The iconic track from Yash Chopra’s cult classic film featuring Shah Rukh Khan, Madhuri Dixit, Akshay Kumar has been recreated by Shameer with additional lyrics by Kumaar.
What is even cooler is that the new version of the classic song is a collaboration with ace singer-composer-song writer-rockstar Vishal Dadlani.
The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. The song flips that on its head by telling people that if not discriminating between people or listening to your heart is at times considered crazy, then we all need to celebrate that madness. Because the heart, after all, is crazy.
The incredible new music...
The iconic track from Yash Chopra’s cult classic film featuring Shah Rukh Khan, Madhuri Dixit, Akshay Kumar has been recreated by Shameer with additional lyrics by Kumaar.
What is even cooler is that the new version of the classic song is a collaboration with ace singer-composer-song writer-rockstar Vishal Dadlani.
The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. The song flips that on its head by telling people that if not discriminating between people or listening to your heart is at times considered crazy, then we all need to celebrate that madness. Because the heart, after all, is crazy.
The incredible new music...
- 5/16/2018
- by Stacey Yount
- Bollyspice
India’s 1st transgender band, the Brooke Bond Red Label 6 Pack Band exploded on to the scene in 2016, winning millions of hearts across the globe and became India’s most awarded campaign ever. The band had special collaborations with Anushka Sharma, Hrithik Roshan, Sonu Nigam, Asha Bhosle, among others, that became huge talking points.
In its 2nd edition, the 6-Pack Band 2.0 focuses on the important theme of Mental Health & Disability. Celebrated Producer-Director-Author-Host Karan Johar joins this cause to change the way we perceive children with different abilities.
India’s 1st isspeshal band, the 6-Pack Band 2.0, comprises 6 teens between the ages of 13 to 18 [3 girls, 3 boys] with special needs but incredible music skills, drive and passion. Their spirit, their infectious energy, their resolve and their life stories are extremely inspiring. The band has been conceived & produced by Ashish Patil, Head of Y-Films, the youth wing of Yash Raj Films and curated by Shameer Tandon.
In its 2nd edition, the 6-Pack Band 2.0 focuses on the important theme of Mental Health & Disability. Celebrated Producer-Director-Author-Host Karan Johar joins this cause to change the way we perceive children with different abilities.
India’s 1st isspeshal band, the 6-Pack Band 2.0, comprises 6 teens between the ages of 13 to 18 [3 girls, 3 boys] with special needs but incredible music skills, drive and passion. Their spirit, their infectious energy, their resolve and their life stories are extremely inspiring. The band has been conceived & produced by Ashish Patil, Head of Y-Films, the youth wing of Yash Raj Films and curated by Shameer Tandon.
- 4/26/2018
- by Stacey Yount
- Bollyspice
Is there anything left for Riteish Deshmukh to steal after stealing movie posters, movie trailers and interviews of his fellow actors? It turns out that the Bank Chor lead actor was waiting to unveil his last big chori at the very end – Riteish has managed to steal from Yrf’s iconic trilogy, Dhoom!
In the last song of the film, Jai Baba Bank Chor, Riteish can be seen dancing along with Dhoom stars Aamir Khan, Hrithik Roshan, Katrina Kaif, Aishwarya Rai, John Abraham, Abhishek Bachchan and Uday Chopra inside the actual footage from the Dhoom series. Coincidentally, managing to pull off this miraculous feat is also the reason behind the title of the song: Jai Baba Bank Chor indeed!
With Jai Baba Bank Chor, the completely mental marketing campaign of Bank Chor peaks with the ‘chori ka gaana’ showing that the Bank Chors can perhaps steal everything, but suck at doing it too well.
In the last song of the film, Jai Baba Bank Chor, Riteish can be seen dancing along with Dhoom stars Aamir Khan, Hrithik Roshan, Katrina Kaif, Aishwarya Rai, John Abraham, Abhishek Bachchan and Uday Chopra inside the actual footage from the Dhoom series. Coincidentally, managing to pull off this miraculous feat is also the reason behind the title of the song: Jai Baba Bank Chor indeed!
With Jai Baba Bank Chor, the completely mental marketing campaign of Bank Chor peaks with the ‘chori ka gaana’ showing that the Bank Chors can perhaps steal everything, but suck at doing it too well.
- 6/13/2017
- by Stacey Yount
- Bollyspice
The Bank Chor trailer had many unsurprising elements to it – Riteish Deshmukh doing a comedy again, Vivek Anand Oberoi following him, the fact that it is called Bank Chor, etc – but there’s one element that surely managed to surprise shock people: a Baba Sehgal cameo.
Unofficially the world’s worst special appearance ever, India’s favourite superstar rapper Baba Sehgal, who plays himself in the movie, has also created what could easily be called the world’s maddest rap song ever.
The song, with an innovative hookline that goes, ‘Bank Chor, *gibberish*, Bank Chor’, is a rap number that was created and sung by Baba impromptu during the shoot of Bank Chor (and it shows). 24 hours later, he turned it into a song with lyrics no one can get into their heads and music that no one can get out of their heads.
It seems that after the ‘Cups Challenge’ with their last song,...
Unofficially the world’s worst special appearance ever, India’s favourite superstar rapper Baba Sehgal, who plays himself in the movie, has also created what could easily be called the world’s maddest rap song ever.
The song, with an innovative hookline that goes, ‘Bank Chor, *gibberish*, Bank Chor’, is a rap number that was created and sung by Baba impromptu during the shoot of Bank Chor (and it shows). 24 hours later, he turned it into a song with lyrics no one can get into their heads and music that no one can get out of their heads.
It seems that after the ‘Cups Challenge’ with their last song,...
- 5/31/2017
- by Stacey Yount
- Bollyspice
Move over ‘Pen Apple Pineapple Pen’ and ‘Eye to Eye’, it’s now time for a Bollywood song to be stuck in people’s heads! Bank Chor presents ‘Tashreef’, the most ‘kick-ass’ song of the year, featuring a hook line that’ll make everyone get up (from their bums) and take notice.
An ode to the most ignored part of the human anatomy – the bum – the song is for everyone who has been kicked in the nether regions by the universe but hasn’t found a polite way of saying it. Well, the Bank Chors have obliged with a phrase that is sure to resonate with the common man: ‘Lag gayi tashreef’.
The music video of the song, featuring the three worst chors ever, Champak, Genda and Gulab, shows what literally happens when everything that has to go wrong, goes wrong, or basically when life is pointing at you and laughing its tashreef off!
An ode to the most ignored part of the human anatomy – the bum – the song is for everyone who has been kicked in the nether regions by the universe but hasn’t found a polite way of saying it. Well, the Bank Chors have obliged with a phrase that is sure to resonate with the common man: ‘Lag gayi tashreef’.
The music video of the song, featuring the three worst chors ever, Champak, Genda and Gulab, shows what literally happens when everything that has to go wrong, goes wrong, or basically when life is pointing at you and laughing its tashreef off!
- 5/29/2017
- by Stacey Yount
- Bollyspice
It’s now quite obvious that the Bank Chors will not stop at any length to get people to laugh at them. They may be incompetent at real choris, but on digital, they are happy (and desperate) to steal anything and everything that will get them some much-needed attention.
With its newest mad promotional idea, Bank Chor came up with multiple ‘chori ke posters’, which they stole from popular Bollywood movies. From Aamir Khan’s Dangal to Salman Khan’s Tubelight, the crazy Bank Chors stole them all. They even did hilarious take on Shah Rukh Khan’s Ra.One!
King Khan took notice when he saw the poster on Twitter and not only that he also sportingly joined in the fun, proving that he is the King of Humour too.
The Bank Chors said in the poster (quite honestly, in fact) that since they couldn’t shop for G.One’s suit,...
With its newest mad promotional idea, Bank Chor came up with multiple ‘chori ke posters’, which they stole from popular Bollywood movies. From Aamir Khan’s Dangal to Salman Khan’s Tubelight, the crazy Bank Chors stole them all. They even did hilarious take on Shah Rukh Khan’s Ra.One!
King Khan took notice when he saw the poster on Twitter and not only that he also sportingly joined in the fun, proving that he is the King of Humour too.
The Bank Chors said in the poster (quite honestly, in fact) that since they couldn’t shop for G.One’s suit,...
- 5/23/2017
- by Stacey Yount
- Bollyspice
Two days ago, Y-Films launched the trailer of Bank Chor to no fanfare whatsoever. Barring Riteish Deshmukh and 2-3 of his Twitter friends, no one was excited about another film starring him in the lead. There was also no press conference or event because clearly, the makers of this “comedy” have no money left (#haisiyat). So in a desperate bid to grab attention, Y-Films has come up with the dumbest marketing idea ever thought of within the whole of Andheri: An Imaandaar trailer.
A logic-defying, sense-defying and completely unnecessary idea that will almost certainly backfire and ruin any chance Y-Films had of getting people to a theater, the Imaandaar trailer reveals everything about the movie that most studios Never do… imaandaari se. It seems that the makers are fully aware that by casting the likes of Riteish Deshmukh, Vivek Anand Oberoi, Rhea Chakraborty and Baba Sehgal (Lol) and getting someone...
A logic-defying, sense-defying and completely unnecessary idea that will almost certainly backfire and ruin any chance Y-Films had of getting people to a theater, the Imaandaar trailer reveals everything about the movie that most studios Never do… imaandaari se. It seems that the makers are fully aware that by casting the likes of Riteish Deshmukh, Vivek Anand Oberoi, Rhea Chakraborty and Baba Sehgal (Lol) and getting someone...
- 5/12/2017
- by Press Releases
- Bollyspice
Bank robbery films have always been cool, sexy & dangerous. And the legacy of the Dhoom franchise is testimony to that. Now Y-Films, the youth wing of Yash Raj Films, is all set to destroy that with their new feature, Bank Chor.
The film’s trailer launched today, introduces the worst bank chor Ever: Champak Chandrakant Chiplunkar, a simple Marathi manoos played by Riteish Deshmukh who picks the worst day possible to rob a bank. To make matters worse, he recruits 2 idiots from Delhi who’ve never even picked a pocket in their lives. Top that with the craziest bunch of hostages including a high-strung housewife, a hyper chef, a possibly undercover cop… and Baba Sehgal [yeah, ‘Thanda Thanda Pani’ wala!]. How could it get any worse, right?
Wrong! Enter tough as nails supercop, Cbi officer Amjad Khan played by Vivek Oberoi, who shoots first and interrogates later. And a mad media circus outside led by...
The film’s trailer launched today, introduces the worst bank chor Ever: Champak Chandrakant Chiplunkar, a simple Marathi manoos played by Riteish Deshmukh who picks the worst day possible to rob a bank. To make matters worse, he recruits 2 idiots from Delhi who’ve never even picked a pocket in their lives. Top that with the craziest bunch of hostages including a high-strung housewife, a hyper chef, a possibly undercover cop… and Baba Sehgal [yeah, ‘Thanda Thanda Pani’ wala!]. How could it get any worse, right?
Wrong! Enter tough as nails supercop, Cbi officer Amjad Khan played by Vivek Oberoi, who shoots first and interrogates later. And a mad media circus outside led by...
- 5/9/2017
- by Press Releases
- Bollyspice
Mumbai’s hottest street rapper, Naezy aka Naved Shaikh, is making his Bollywood debut with Y-Films’ new film, Riteish Deshmukh and Vivek Oberoi starrer Bank Chor. Naezy has dropped his distinctive rhymes on a first-of-its-kind epic rap battle, titled BC Rap Knockout: Mumbai vs Delhi, that is composed by Shameer Tandon and written by Varun Likhate.
The rap-star, who is repped by One Digital Entertainment will face off with another rapper from Delhi in the rap battle. Naezy will also feature in its slick music video along with Riteish and Bank Chor lead actress, Rhea Chakraborty.
Naezy is currently riding on a high as Ranveer Singh plays a character inspired by him and rapper Divine, in Zoya Akhtar’s upcoming film, Gully Boy. Known for his unique ‘gully’ style, he exploded on to the indie music scene in India in 2014 with a Diy music video of his song, ‘Aafat’, that went viral,...
The rap-star, who is repped by One Digital Entertainment will face off with another rapper from Delhi in the rap battle. Naezy will also feature in its slick music video along with Riteish and Bank Chor lead actress, Rhea Chakraborty.
Naezy is currently riding on a high as Ranveer Singh plays a character inspired by him and rapper Divine, in Zoya Akhtar’s upcoming film, Gully Boy. Known for his unique ‘gully’ style, he exploded on to the indie music scene in India in 2014 with a Diy music video of his song, ‘Aafat’, that went viral,...
- 4/8/2017
- by Press Releases
- Bollyspice
Y-Films of Yash Raj Films [Yrf], announced yet another unique and of course totaly cool first with their next feature film, Bank-Chor. They will become the only studio in the world to release a film theatrically simultaneously in 16D besides Virtual Reality & Augmented Reality formats, where the viewer will also be a part of the film, instead of just watching it.
The film Bank-Chor, starring Riteish Deshmukh, Vivek Anand Oberoi and Rhea Chakraborty, is a story of 3 idiots trying to rob a bank… and how they pick the worst day possible to do it.
In the past, Yrf has been the first to release a film in IMAX with Atmos sound. Bank-Chor has been designed with the next level of technology and immersive experiences where 16D helps activate all senses for a viewer in terms of touch, sight, hearing, smell, taste and also thought, imagination & feeling. In essence, the film will...
The film Bank-Chor, starring Riteish Deshmukh, Vivek Anand Oberoi and Rhea Chakraborty, is a story of 3 idiots trying to rob a bank… and how they pick the worst day possible to do it.
In the past, Yrf has been the first to release a film in IMAX with Atmos sound. Bank-Chor has been designed with the next level of technology and immersive experiences where 16D helps activate all senses for a viewer in terms of touch, sight, hearing, smell, taste and also thought, imagination & feeling. In essence, the film will...
- 3/31/2017
- by BollySpice Editors
- Bollyspice
It’s been over a year since Yash Raj Films’ youth studio, Y-Films, launched the 6-Pack Band, India’s first transgender pop band, and the accolades for it have not stopped flowing in. After bringing home India’s India’s 1st Cannes Grand Prix Glass Lion, the prestigious Webby Award, 10 Emvies, while breaking boundaries, taboos, clocking up millions of views and getting global recognition, the band and Y-Films just got another feather in its cap.
The 6-Pack Band has just listed among 15 global campaigns on the influential The Gunn Reports’ Cases for Creativity 2016, a round-up of the campaigns that have achieved the highest accolade in advertising, by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. Cases for Creativity is an annual study by James Hurman, author and founder of innovation consultancy ‘Previously Unavailable’, and the campaigns picked as part of it represent the...
The 6-Pack Band has just listed among 15 global campaigns on the influential The Gunn Reports’ Cases for Creativity 2016, a round-up of the campaigns that have achieved the highest accolade in advertising, by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. Cases for Creativity is an annual study by James Hurman, author and founder of innovation consultancy ‘Previously Unavailable’, and the campaigns picked as part of it represent the...
- 3/21/2017
- by Press Releases
- Bollyspice
Setting a new benchmark in clutter breaking online content from India, Y- Films has clocked up a new achievement in it’s first year of expansion. This young, creative hot shop has won the Best Web Series of 2016 award, beating serious competition a the prestigious 16th Indian Television Academy Awards for the alternate take on Indian weddings, Bang Baaja Baaraat. This win adds to a list of creative wins for Y- Films in this year.
Bang Baaja Baraat was also nominated for Best Director – Comedy for Anand Tiwari and Best Serial – Comedy, in the same race as leading Gec shows like Taarak Mehta Ka Ulta Chashma and Bhabhiji Ghar Pe Hai, household names in India. Speaking on this win, Ashish Patil, Head of Y-Films said, “In a world of saas, bahus, saanps and makkhis… we’re super stoked to not just be recognized as the best web series on the...
Bang Baaja Baraat was also nominated for Best Director – Comedy for Anand Tiwari and Best Serial – Comedy, in the same race as leading Gec shows like Taarak Mehta Ka Ulta Chashma and Bhabhiji Ghar Pe Hai, household names in India. Speaking on this win, Ashish Patil, Head of Y-Films said, “In a world of saas, bahus, saanps and makkhis… we’re super stoked to not just be recognized as the best web series on the...
- 11/19/2016
- by Press Releases
- Bollyspice
It’s not too tough to go down a regular road to success. But to carve your own space quick and fast takes balls. It also takes innovation – in ideas, storytelling, craft and delivery. Y-Films, the younger, zanier side to the legacy brand Yash Raj Films, has cracked this innovation code with wins, spins and cheers from those who love to watch it.
At Asia’s most buzzed about brand convention, the Content Marketing Summit this year, Y-Films has won three top prizes, beating a collection of 300 competing brands and a short list of seriously intimidating big, old ad and content agencies. Y-Films has swept Content Marketing Innovator of the Year; Content Marketing Agency of the Year andContent Marketing Campaign of the Year– riding on it’s never seen before transgender empowering concept, the Brooke Bond Red Label Six Pack Band. This Y-Films creation had shown it’s widespread appeal...
At Asia’s most buzzed about brand convention, the Content Marketing Summit this year, Y-Films has won three top prizes, beating a collection of 300 competing brands and a short list of seriously intimidating big, old ad and content agencies. Y-Films has swept Content Marketing Innovator of the Year; Content Marketing Agency of the Year andContent Marketing Campaign of the Year– riding on it’s never seen before transgender empowering concept, the Brooke Bond Red Label Six Pack Band. This Y-Films creation had shown it’s widespread appeal...
- 10/6/2016
- by Press Releases
- Bollyspice
Y-Films, the Youth Wing of Yash Raj Films, has already been making waves with it’s clutter-breaking content crossing 65 million views, clocking almost half a million subscribers, getting global media recognition besides bringing home India’s 1st Webby and Cannes Grand Prix Glass Lion in less than 10 months. It just upped the ante by picking up 12 trophies at the prestigious 2016 Emvies – the Media Impact & Effectiveness Awards organized by the Advertising Club Bombay. What makes these awards very special is that they’re not just for creative ideas but also for the impact and reach the idea had.
The Y-Films hit list comprises 2 Bronze, 3 Silver & 7 Gold trophies where the best of the entire media & advertising industry competed. 2 for their web series Bang Baaja Baaraat with Lakme, 9 for India’s 1st Transgender Band, the Brooke-Bond Red Label 6-Pack band and 1 for Y-Films overall as Best Media Partner of the Year – Digital. Thus...
The Y-Films hit list comprises 2 Bronze, 3 Silver & 7 Gold trophies where the best of the entire media & advertising industry competed. 2 for their web series Bang Baaja Baaraat with Lakme, 9 for India’s 1st Transgender Band, the Brooke-Bond Red Label 6-Pack band and 1 for Y-Films overall as Best Media Partner of the Year – Digital. Thus...
- 9/9/2016
- by Press Releases
- Bollyspice
In a journey spanning only ten months on digital, Y-Films, India’s premiere youth entertainment studio, has been hailed as a trailblazer by both critics and fans. Over just four super hit series, one short film anthology and one pop music group, Y-Films has amassed over 65 million views, almost 5 Lac subscribers, a Cannes Grand Prix Glass Lion Award as well as a Webby Award, amongst many other laurels. The youth films wing of Yash Raj Films, Y-Films has always picked content that’s both entertaining and also social relevant. Be it sex education with Sex Chat with Pappu & Papa, Lgbt rights with the 6-Pack Band, gender equality with Man’s World or more. It’s now gearing up to go bigger, darker and edgier with a reboot of the cult Yrf thriller, Darr, in a contemporary avatar as a five part mini-series, Darr 2.0.
Darr 2.0 will feature the characters of Rahul,...
Darr 2.0 will feature the characters of Rahul,...
- 8/31/2016
- by Press Releases
- Bollyspice
Singer Shaan, who has given voice to several iconic songs over the years, is a proud father now as his son Shubh will making his singing debut soon. The 11-year-old will be crooning a theme song with Shaan for Yash Raj Films (Yrf). Shubh will be singing a theme song for the Yrf web series Sex Chat with Pappu and Papa. The song has been penned down Shaan and composed by band Superbia comprising him, Gourov Dasgupta and Roshin Balu. The video presents moments between father and son and their times together. Talking about the song, Shaan said that when Head of Y-Films Ashish Patil had shared the idea of having an ode to papa song in Sex Chat with Pappu and Papa, they were on board with the idea. Due to lack of time, Shaan wrote the lyrics while the song was being composed. As Shubh makes his debut,...
- 8/19/2016
- by Bollywood Hungama News Network
- BollywoodHungama
Durex and Y-Films have come together to present one of the most unique fictional web-series – Sex Chat with Pappu & Papa. A 5-part fictional series that will deliver information across different themes related to sex/sexuality, covering topics not openly discussed. From masturbation & periods to condoms, pregnancy and homosexuality. In a clean, honest style – with a lot of humor. And certainly a lot of heart. This is the first time that a series is launching in 15 languages. It’s set to be dubbed in 6 Indian languages including Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali and also subtitled in 10 International languages including English, Chinese, French, Dutch, Spanish, German, Bahasa, Malay and Thai to begin with to get this important message out to as many people as possible.
Starring Anand Tiwari, Kabir Sajid, TV’s favorite Sanjeeda Shaikh, Dum Lagaa Ke Haisha’s Alka Amin and veteran Sachin Pilgaonkar, the series marks the directorial debut of Ashish Patil,...
Starring Anand Tiwari, Kabir Sajid, TV’s favorite Sanjeeda Shaikh, Dum Lagaa Ke Haisha’s Alka Amin and veteran Sachin Pilgaonkar, the series marks the directorial debut of Ashish Patil,...
- 7/27/2016
- by Press Releases
- Bollyspice
After a phenomenal response to the trailer of Sex Chat with Pappu & Papa, that clocked close to 700,000 views within a week of release, Y-Films launches the title song for the series titled ‘Pappu aur Papa’ composed by Superbia [comprising the talented trio of Gourov Dasgupta, Roshin Balu & Shaan] and sung by Shaan with 7 year old Kabir Sajid who also plays the lead character of Pappu in the series. The song with lyrics about masturbation, condoms, periods and homosexuality written by Sunil Sirvaiya is something that probably every parent needs to learn and make sure their child hears.
Gourov Dasgupta of Superbia adds, “When Ashish [Patil, head of Y-Films and director of ‘Sex Chat with Pappu & Papa’] shared the concept of the series and told us to work on a title track we were initially taken aback and scratched our heads as to how we could crack this one. It had to be emotional, innocent, cute, whacky and outrageous at the same time. I guess we all went back to our childhood and...
Gourov Dasgupta of Superbia adds, “When Ashish [Patil, head of Y-Films and director of ‘Sex Chat with Pappu & Papa’] shared the concept of the series and told us to work on a title track we were initially taken aback and scratched our heads as to how we could crack this one. It had to be emotional, innocent, cute, whacky and outrageous at the same time. I guess we all went back to our childhood and...
- 7/17/2016
- by Press Releases
- Bollyspice
Having crossed five million views over its assets in less than a month, the internet’s sassiest and most progressive comedy Ladies Room, is out with its sixth and final episode!
The season finale of the fastest growing show on the Indian web, Y-Films’ third original series, Ladies Room will see its two leads Dingo and Khanna try to fight their way out of one last epic, crazy loo situation. The series has received overwhelming love and some outstanding reviews for its two lead characters Dingo and Khanna, with Commonwealth Writers’ Prize winning author Vikram Chandra recently calling it “seriously hilarious” and “pitch perfect” in its writing. Anupama Chopra’s Film Companion gave it four and a half stars and calling it a ‘riot’ and a ‘quirky comedy you’d expect from Tina Fey’. The series is out for free on YouTube.com/YFilms.
The sixth and final episode finds...
The season finale of the fastest growing show on the Indian web, Y-Films’ third original series, Ladies Room will see its two leads Dingo and Khanna try to fight their way out of one last epic, crazy loo situation. The series has received overwhelming love and some outstanding reviews for its two lead characters Dingo and Khanna, with Commonwealth Writers’ Prize winning author Vikram Chandra recently calling it “seriously hilarious” and “pitch perfect” in its writing. Anupama Chopra’s Film Companion gave it four and a half stars and calling it a ‘riot’ and a ‘quirky comedy you’d expect from Tina Fey’. The series is out for free on YouTube.com/YFilms.
The sixth and final episode finds...
- 7/7/2016
- by Press Releases
- Bollyspice
After bringing glory to India by winning the Cannes Grand Prix Glass Lion at one of the world’s most prestigious awards last week as well as by scoring the country’s only Webby Award, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band is out with its sixth and final single, ‘Raula Paye Gaya’. A collaboration with the king of Sufi, Rahat Fateh Ali Khan, and star Anushka Sharma, it’s an official salute to Yash Raj Films’ biggest feature film for 2016, Sultan. The song brings to an epic end the journey of the one-of-its-kind band that has been welcomed with open arms and received overwhelming love and acceptance from the world at large.
After collaborating with Sonu Nigam, Asha Bhosle’s granddaughter Zanai Bhosle and Hrithik Roshan in its music videos; and teaming up with Arjun Kapoor and Shah Rukh Khan in other videos, ‘Raula...
After collaborating with Sonu Nigam, Asha Bhosle’s granddaughter Zanai Bhosle and Hrithik Roshan in its music videos; and teaming up with Arjun Kapoor and Shah Rukh Khan in other videos, ‘Raula...
- 7/1/2016
- by Stacey Yount
- Bollyspice
9 months, 50 million views, 3 web series, 6 short films, the world’s 1st Transgender Band, 1 webby & a Cannes Grand Prix Glass Lion later, Y-Films, the youth wing of Yash Raj Films continues to push the envelope putting out path-breaking content. Sex Chat with Pappu & Papa is the most unique show of it’s kind in India – and probably the world. A 5-part fiction series premiering on the Y-Films YouTube channel, it tells a story that will deliver information across different themes related to sex/sexuality. From masturbation & periods to condoms, pregnancy and homosexuality. In a clean, honest style – with a lot of humor. And certainly a lot of heart.
Starring Anand Tiwari, Kabir Sajid, TV’s favorite Sanjeeda Shaikh, Dum Lagaa Ke Haisha’s Alka Amin and veteran Sachin Pilgaonkar, the series marks the directorial debut of Ashish Patil, Head of Y-Films and has been written by Gopal Datt & Devang Kakkad with...
Starring Anand Tiwari, Kabir Sajid, TV’s favorite Sanjeeda Shaikh, Dum Lagaa Ke Haisha’s Alka Amin and veteran Sachin Pilgaonkar, the series marks the directorial debut of Ashish Patil, Head of Y-Films and has been written by Gopal Datt & Devang Kakkad with...
- 6/30/2016
- by Press Releases
- Bollyspice
In three weeks, the internet’s most outrageous and funny Bff (Best friends forever) comedy Ladies Room, is now is also its biggest hit! Within 12 hours of its 5th episode going live, the series has garnered over 1 Lac views, a feat that no other new Indian series has ever managed. The fastest growing show on the Indian web, Y-Films’ third original series, Ladies Room now has over 4 million views in 3 weeks only!
The series has received overwhelming love and some outstanding reviews for its two lead characters Dingo and Khanna, with Anupama Chopra’s Film Companion giving it four and a half stars and calling it a ‘riot’ and a ‘quirky comedy you’d expect from Tina Fey’ and Firstpost.com calling it a ‘crackling show’ and an ‘answer to the rampant stereotypes about girls’ The series is out for free on YouTube.com/YFilms.
The fifth episode finds Dingo...
The series has received overwhelming love and some outstanding reviews for its two lead characters Dingo and Khanna, with Anupama Chopra’s Film Companion giving it four and a half stars and calling it a ‘riot’ and a ‘quirky comedy you’d expect from Tina Fey’ and Firstpost.com calling it a ‘crackling show’ and an ‘answer to the rampant stereotypes about girls’ The series is out for free on YouTube.com/YFilms.
The fifth episode finds Dingo...
- 6/26/2016
- by Press Releases
- Bollyspice
Y-Films and India’s first transgender pop band, the 6 Pack Band, created history late Monday night by winning the coveted Cannes Grand Prix Glass Lion at the Cannes Lions Festival. The unique innovation, a first of its kind ever for an Indian campaign, in collaboration with Mindshare Mumbai and Brooke Bond Red Label, won the award for its extraordinary campaign around gender rights and outreach.
This particular category of the Cannes Lions Festival awards creative work that celebrates culture-shifting creativity and addresses and impacts gender inequality, imbalance or injustice. 30 odd brands have competed from across the world, including four from India, but the unique 6 Pack Band initiative that highlights the hidden talent of the ‘Hijra’ (transgender) community of India, was chosen as the winner of the highest Cannes Lion award for the incredible impact it has had in battling prejudice and discrimination against the transgender community. With a population of...
This particular category of the Cannes Lions Festival awards creative work that celebrates culture-shifting creativity and addresses and impacts gender inequality, imbalance or injustice. 30 odd brands have competed from across the world, including four from India, but the unique 6 Pack Band initiative that highlights the hidden talent of the ‘Hijra’ (transgender) community of India, was chosen as the winner of the highest Cannes Lion award for the incredible impact it has had in battling prejudice and discrimination against the transgender community. With a population of...
- 6/24/2016
- by Press Releases
- Bollyspice
Y-Films and India’s first transgender pop band, the 6 Pack Band, created history late Monday night by winning the coveted Cannes Grand Prix Glass Lion at the Cannes Lions Festival. The unique innovation, a first of its kind ever for an Indian campaign, in collaboration with Mindshare Mumbai and Brooke Bond Red Label, won the award for its extraordinary campaign around gender rights and outreach.
This particular category of the Cannes Lions Festival awards creative work that celebrates culture-shifting creativity and addresses and impacts gender inequality, imbalance or injustice. 30 odd brands have competed from across the world, including four from India, but the unique 6 Pack Band initiative that highlights the hidden talent of the ‘Hijra’ (transgender) community of India, was chosen as the winner of the highest Cannes Lion award for the incredible impact it has had in battling prejudice and discrimination against the transgender community. With a population of...
This particular category of the Cannes Lions Festival awards creative work that celebrates culture-shifting creativity and addresses and impacts gender inequality, imbalance or injustice. 30 odd brands have competed from across the world, including four from India, but the unique 6 Pack Band initiative that highlights the hidden talent of the ‘Hijra’ (transgender) community of India, was chosen as the winner of the highest Cannes Lion award for the incredible impact it has had in battling prejudice and discrimination against the transgender community. With a population of...
- 6/24/2016
- by Press Releases
- Bollyspice
![Ashish Patil](https://m.media-amazon.com/images/M/MV5BMTY1Mjc2NTk4M15BMl5BanBnXkFtZTgwNjk4OTcxOTE@._V1_QL75_UY207_CR8,0,140,207_.jpg)
![Ashish Patil](https://m.media-amazon.com/images/M/MV5BMTY1Mjc2NTk4M15BMl5BanBnXkFtZTgwNjk4OTcxOTE@._V1_QL75_UY207_CR8,0,140,207_.jpg)
After having won hearts all over because of its uniqueness, Y-Films and the '6 Pack Band' (India's first transgender pop band) created history by beating 30 odd brands across the world and winning the coveted 'Cannes Grand Prix Glass Lion' at the Cannes Lions Festival. The said campaign, which was in collaboration with Mindshare Mumbai and Brooke Bond Red Label, won the award for its extraordinary campaign around gender rights and outreach. Speaking about the achievement, Ashish Patil (Y-Films- Brand Partnerships & Talent Management), "From an idea that started at a traffic signal to it now picking up what is considered the ultimate benchmark for judging creativity. We, at Y-Films, are honored & humbled to bring home India's 1st Cannes Grand Prix Glass Lion. We are also thrilled to have partners like Brooke Bond Red Label & Mindshare who gave this ballsy idea wings. Bajao taali!" On the other hand, Madeline Di Nonno (Head-Glass...
- 6/22/2016
- by Bollywood Hungama News Network
- BollywoodHungama
It’s only been two weeks since three episodes of the mad, hilarious Bff (Best friends forever) comedy Ladies Room premiered on YouTube, and it’s already crossed two million views over its assets! The third original Y-Films series, Ladies Room has received overwhelming love and some outstanding reviews! The series is out for free on YouTube.com/YFilms.
The fourth episode finds Dingo & Khanna in the loo of a stand-up comedy club, where Khanna’s drinking down her woes, and Dingo is desperately trying to not screw up her first real job in ages…when the two find out that they’ve accidentally taken some Mdma.
Check Out Episode 4 Here:
//www.youtube.com/watch?v=YMug0F9yw1U
Check Out All 4 Episodes Here:
//www.youtube.com/watch?v=HT5S-axdp9k
The third Y-Films series, Ladies Room, is directed by Ashima Chibber, whose directorial debut was the hilarious critical and commercial hit,...
The fourth episode finds Dingo & Khanna in the loo of a stand-up comedy club, where Khanna’s drinking down her woes, and Dingo is desperately trying to not screw up her first real job in ages…when the two find out that they’ve accidentally taken some Mdma.
Check Out Episode 4 Here:
//www.youtube.com/watch?v=YMug0F9yw1U
Check Out All 4 Episodes Here:
//www.youtube.com/watch?v=HT5S-axdp9k
The third Y-Films series, Ladies Room, is directed by Ashima Chibber, whose directorial debut was the hilarious critical and commercial hit,...
- 6/22/2016
- by Press Releases
- Bollyspice
![Ranveer Singh](https://m.media-amazon.com/images/M/MV5BMTExOTcwMDU4NTReQTJeQWpwZ15BbWU3MDA0MjE1MTc@._V1_QL75_UY207_CR1,0,140,207_.jpg)
![Ranveer Singh](https://m.media-amazon.com/images/M/MV5BMTExOTcwMDU4NTReQTJeQWpwZ15BbWU3MDA0MjE1MTc@._V1_QL75_UY207_CR1,0,140,207_.jpg)
The last time we say Ranveer Singh and Arjun Kapoor sharing screen space in Gunday neither could get enough of the other. Well now we hear that the two actors, who onscreen bromance was certainly the talk of the town, will most probably be seen together in yet another venture.
In fact we hear that both Ranveer Singh and Arjun Kapoor will be coming together for another project, but this time it won't be a film. Instead the project will be a web series which will be helmed by Ashish Patil, the business and creative head of Yash Raj Films.
Though an official confirmation is still awaited, we hear that the said web series will feature ranveer and Arjun in interesting roles along with a hot and happening Bollywood actress. Said to be a thorough entertainer with action and romance the web series will be released under the Y Films banner.
In fact we hear that both Ranveer Singh and Arjun Kapoor will be coming together for another project, but this time it won't be a film. Instead the project will be a web series which will be helmed by Ashish Patil, the business and creative head of Yash Raj Films.
Though an official confirmation is still awaited, we hear that the said web series will feature ranveer and Arjun in interesting roles along with a hot and happening Bollywood actress. Said to be a thorough entertainer with action and romance the web series will be released under the Y Films banner.
- 6/2/2016
- by Bollywood Hungama News Network
- BollywoodHungama
Since Bhai-fever is firmly in the air with Sultan, keeping with its batty tradition, Y-Films brings you two Behens to feverishly follow! The wackiest Indian series to premiere on the internet,Ladies Room will have two of the wildest Yrf characters, the bffs (Best Friends Forever) Dingo and Khanna, setting the internet on fire with their crazy antics. Two episodes from the series are now out on the Y-Films YouTube channel for free, and a new episode will follow every Tuesday.
Watch Episodes 1 & 2 Here:
//www.youtube.com/watch?v=HT5S-axdp9k
Starring two actresses from the Yrf talent roster in its lead, the talented Saba Azad, last seen in Y-Film’s Mujhse Fraaandship Karoge and more recently ‘The Big Date’ on Love Shots and an electrifying new find,Shreya Dhanwanthary, the two soul sisters, or, err, dil-se-behens, behave – and misbehave – in a way you’ve never seen in Bollywood so far.
Watch Episodes 1 & 2 Here:
//www.youtube.com/watch?v=HT5S-axdp9k
Starring two actresses from the Yrf talent roster in its lead, the talented Saba Azad, last seen in Y-Film’s Mujhse Fraaandship Karoge and more recently ‘The Big Date’ on Love Shots and an electrifying new find,Shreya Dhanwanthary, the two soul sisters, or, err, dil-se-behens, behave – and misbehave – in a way you’ve never seen in Bollywood so far.
- 6/1/2016
- by Press Releases
- Bollyspice
After a wacky and badass poster that went viral on the internet, with the motion poster itself garnering over 3 Lac views, Y-Films brings to you the wildest Yrf talents together in the raunchiest and most outrageous trailer in Yrf’s history.
Starring two actresses from the Yrf talent roster in its lead, the talented Saba Azad, last seen in Y-Film’s Mujhse Fraaandship Karoge and more recently ‘The Big Date’ on Love Shots and an electrifying new find,Shreya Dhanwanthary, the Ladies Room trailer is the craziest you’d see a pair of BFFs (Best Friends Forever)behave – and misbehave – than you’ve ever seen any time in Bollywood so far. These girls are mad, bad and completely unapologetic about it!
A story of two besties, Dingo and Khanna, and the mental adventures they go through in six different loos over the six-episode series, Ladies Room is a show about...
Starring two actresses from the Yrf talent roster in its lead, the talented Saba Azad, last seen in Y-Film’s Mujhse Fraaandship Karoge and more recently ‘The Big Date’ on Love Shots and an electrifying new find,Shreya Dhanwanthary, the Ladies Room trailer is the craziest you’d see a pair of BFFs (Best Friends Forever)behave – and misbehave – than you’ve ever seen any time in Bollywood so far. These girls are mad, bad and completely unapologetic about it!
A story of two besties, Dingo and Khanna, and the mental adventures they go through in six different loos over the six-episode series, Ladies Room is a show about...
- 5/12/2016
- by Press Releases
- Bollyspice
Four singles. Four Goafest Advertising Awards. 10 Million Plus Views. One Honorary Webby Award. India’s first transgender band, the Brooke Bond Red Label 6-Pack Band has been an unstoppable force on the internet and off of it. And with its fifth single, ‘Ae Raju’, the band seems all set to break the internet all over again! Because this time, Bollywood’s biggest heartthrob, Hrithik Roshan, has joined forces with the band to make their new single even more massive!
In ‘Ae Raju’, which is all set to be this year’s chart-topping dance number, Hrithik Roshan makes the world a more welcoming place for India’s first transgender band, true to the philosophy of Brooke Bond Red Label. The dancing shots of Hrithik with the band in the video epitomize the Brooke Bond Red Label credo of inclusion.
This philosophy is also echoed by Hrithik Roshan’s lifestyle brand, Hrx,...
In ‘Ae Raju’, which is all set to be this year’s chart-topping dance number, Hrithik Roshan makes the world a more welcoming place for India’s first transgender band, true to the philosophy of Brooke Bond Red Label. The dancing shots of Hrithik with the band in the video epitomize the Brooke Bond Red Label credo of inclusion.
This philosophy is also echoed by Hrithik Roshan’s lifestyle brand, Hrx,...
- 5/4/2016
- by Press Releases
- Bollyspice
In the 6 odd months since Y-Films, the youth wing of Yash Raj Films, launched its original programming on YouTube, they’ve clocked over 40 million views through its massively successfully web series, Bang Baaja Baaraat and Man’s World, it’s heartwarming anthology of short films, Love Shots, and its game-changing initiative of creating India’s first transgender band, The 6-Pack Band. Keeping with its exciting tradition of tackling unexpected spaces and putting forth fresh stories, its next series, Ladies Room, will boldly go where no man has gone before: the women’s ‘loo’.
A series shot entirely in six different ladies’ rooms, it tells the story of two besties, Dingo & Khanna, who somehow always find themselves in the most incredible of situations in the most improbable of spaces, the washroom! Trying to survive one disaster after another in their lives, the six-part series will show Dingo & Khanna struggling to grow...
A series shot entirely in six different ladies’ rooms, it tells the story of two besties, Dingo & Khanna, who somehow always find themselves in the most incredible of situations in the most improbable of spaces, the washroom! Trying to survive one disaster after another in their lives, the six-part series will show Dingo & Khanna struggling to grow...
- 4/27/2016
- by Press Releases
- Bollyspice
In the 6 odd months since Y-Films, the youth wing of Yash Raj Films, launched its original programming on YouTube, they’ve clocked over 40 million views through its massively successful web series, Bang Baaja Baaraat and Man’s World, its heartwarming anthology of short films, Love Shots, and its game-changing initiative of creating India’s first transgender band, The 6-Pack Band. Keeping with its exciting tradition of tackling unexpected spaces and putting forth fresh stories, its next series, Ladies Room, will boldly go where no man has gone before: the women’s ‘loo’.
A series shot entirely in six different ladies’ rooms, it tells the story of two besties, Dingo & Khanna, who somehow always find themselves in the most incredible of situations in the most improbable of spaces, the washroom! Trying to survive one disaster after another in their lives, the six-part series will show Dingo & Khanna struggling to grow up even as they grow old.
A series shot entirely in six different ladies’ rooms, it tells the story of two besties, Dingo & Khanna, who somehow always find themselves in the most incredible of situations in the most improbable of spaces, the washroom! Trying to survive one disaster after another in their lives, the six-part series will show Dingo & Khanna struggling to grow up even as they grow old.
- 4/20/2016
- by Press Releases
- Bollyspice
Y-Films, Yash Raj Films’ youth wing, short film anthology Love Shots premieres their naughtiest film titled Scandal Point starring veterans Farida Jalal & Kulbhushan Kharbanda. Directed by Ankur Tewari, the film tells the story of a senior citizen couple reliving their romantic college days when they used to drive up to a favorite cootchie coo point when they’re rudely accosted by a cop. The short also features a very trippy original soundtrack composed & performed by the Gaurav Dagaonkar featuring Arunima & Anurag.
Adds Faridaji, “After over 5 decades of being in the industry and acting in virtually every format including films, television, advertising, it’s incredible to still have a chance to debut in a new digital format and work with such a young crew in such a fun film.”
Producer Ashish Patil added, “It was an honor and pleasure to get a chance to work with legends Faridaji & Kulbhushanji. They were...
Adds Faridaji, “After over 5 decades of being in the industry and acting in virtually every format including films, television, advertising, it’s incredible to still have a chance to debut in a new digital format and work with such a young crew in such a fun film.”
Producer Ashish Patil added, “It was an honor and pleasure to get a chance to work with legends Faridaji & Kulbhushanji. They were...
- 4/1/2016
- by Press Releases
- Bollyspice
The Brooke Bond Red Label 6-Pack Band is probably the single most significant non-film music act to debut in the last one year. Since it’s launch by Y-Films, Yash Raj Films’ youth wing, the first 3 singles including a Pharrell Williams’ Happy cover and a Sonu Nigam collaboration have stacked up over 10 million views besides huge worldwide buzz.
Now, for its fourth single, the band is joined by 14-year old, Zanai Bhosle, the legendary grand-daughter of Asha Bhosle, for a contemporary rendition of the popular Marathi hit, ‘Hil Pori Hila’. The new version sung in Hindi, English and Marathi is composed by Shameer Tandon, also the curator of the band. It’s unique musically as there are no musical instruments used at all and has been produced using a format popularly called ‘Stomp’ where only hands, feet and various objects like boxes, buckets, bottles, Red Label tea packs, cups, spoons,...
Now, for its fourth single, the band is joined by 14-year old, Zanai Bhosle, the legendary grand-daughter of Asha Bhosle, for a contemporary rendition of the popular Marathi hit, ‘Hil Pori Hila’. The new version sung in Hindi, English and Marathi is composed by Shameer Tandon, also the curator of the band. It’s unique musically as there are no musical instruments used at all and has been produced using a format popularly called ‘Stomp’ where only hands, feet and various objects like boxes, buckets, bottles, Red Label tea packs, cups, spoons,...
- 3/24/2016
- by Press Releases
- Bollyspice
On the back of a star-studded premiere at the Yrf Studios, their Youth Films Division, Y-Films launched it’s first short film under Love Shots titled ‘The Road Trip’ starring Nimrat Kaur [of Airlift, The Lunchbox & Homeland series fame] & Tahir Raj Bhasin [of Mardaani, Force 2]. The short tells the story of a young couple driving to a weekend getaway when their car breaks down. Directed by Ankur Tewari, the film also features original music composed & performed by him with Nischay Parekh.
Watch the 1st short film ‘The Road Trip’ from Love Shots here:
//www.youtube.com/watch?v=RfWcT36NVRo
Adds Ashish Patil, Head, Y-Films & Producer of Love Shots, “Y-Films has always tried to up the game in all it’s initiatives. Be it bringing in a cinematic scale & vision to web series with the hugely successful Bang Baaja Baaraat & Man’s World or clutter breaking music with India’s 1st Transgender Band. Love Shots marks our first baby steps...
Watch the 1st short film ‘The Road Trip’ from Love Shots here:
//www.youtube.com/watch?v=RfWcT36NVRo
Adds Ashish Patil, Head, Y-Films & Producer of Love Shots, “Y-Films has always tried to up the game in all it’s initiatives. Be it bringing in a cinematic scale & vision to web series with the hugely successful Bang Baaja Baaraat & Man’s World or clutter breaking music with India’s 1st Transgender Band. Love Shots marks our first baby steps...
- 3/9/2016
- by Press Releases
- Bollyspice
What’s romance without some music? That’s why in another first ever innovation, Y-films, the youth wing of Yash Raj Studios, launched a trailer for the original soundtrack of their forthcoming short films for the web – Love Shots – an anthology of 6 shorts that explore love in every form, shape and stage in life. The album itself features 6 original songs by some of the freshest upcoming musicians of today and showcases a range of genres.
From a frothy Rajasthani pop song ‘Pyaar Bubblegum’ by Gaurav Dagaonkar featuring Divya Kumar to the trippy retro ‘Babu Moshai’ with Arunima & Anurag. A cool Hindi jazz song ‘Ho Gaye Cool’ by Subhi Khanna and a romantic ballad ‘More Piya’ by Superbia featuring Shaan & Arpita. A power-packed ‘Faasle’ by the Anand Bhaskar Collective to the breezy ‘Life Changes Everyday’ by Ankur Tewari featuring Nishchay Parekh. The 6 music videos will be attached to each individual short...
From a frothy Rajasthani pop song ‘Pyaar Bubblegum’ by Gaurav Dagaonkar featuring Divya Kumar to the trippy retro ‘Babu Moshai’ with Arunima & Anurag. A cool Hindi jazz song ‘Ho Gaye Cool’ by Subhi Khanna and a romantic ballad ‘More Piya’ by Superbia featuring Shaan & Arpita. A power-packed ‘Faasle’ by the Anand Bhaskar Collective to the breezy ‘Life Changes Everyday’ by Ankur Tewari featuring Nishchay Parekh. The 6 music videos will be attached to each individual short...
- 3/3/2016
- by Stacey Yount
- Bollyspice
India’s ‘Hijra’ community, as they’re referred to, comprises of transsexuals and transgenders. The community is commonly ignored by most, tolerated by some and misunderstood by all. However, in spite of all the prejudice they face in our society, they choose to smile and remain ‘Happy’. Yash Raj Film’s youth films wing, Y-Films joins hands with Brooke Bond Red Label to give a voice to their indomitable spirit without trying to get preachy or patronizing, in a language and through a medium that our world understands and loves; the language of Music, with the launch of India’s and, possibly, the world’s first transgender band – the Brooke Bond Red Label 6-Pack band!
It’s a theme that is extremely relevant, topical & important to make the world a warmer and more welcoming place for everyone – irrespective of religion, economic background or gender. The Brooke Bond Red Label 6-Pack...
It’s a theme that is extremely relevant, topical & important to make the world a warmer and more welcoming place for everyone – irrespective of religion, economic background or gender. The Brooke Bond Red Label 6-Pack...
- 1/8/2016
- by BollySpice Editors
- Bollyspice
Yes, dear Shah Rukh Khan fans it is only 100 days until you get to watch Shah Rukh Khan in Fan! Yash Raj Film’s have come up with a very cool way for you to countdown until the film, directed by Maheesh Sharma, hits the big screen on April 15th!
Shah Rukh Khan’s biggest Fans are here to start the perfect countdown to 100 days of Yash Raj Films’ next Fan with 100 Fan Videos and 100 Fan-tastic trivia!
What is also very very cool is that each of these very special 100 Fans has an eternal place in the logo of the film.
Check out the Shah Rukh Khan Trivia 100 – Countdown to Fan
//www.youtube.com/watch?v=4amXlBFQwo8
Ashish Patil – Vice President of Brand Partnerships at Yash Raj Films shared, “We’ve always liked to innovate with all we do, be it our content or brand partnerships. And this is...
Shah Rukh Khan’s biggest Fans are here to start the perfect countdown to 100 days of Yash Raj Films’ next Fan with 100 Fan Videos and 100 Fan-tastic trivia!
What is also very very cool is that each of these very special 100 Fans has an eternal place in the logo of the film.
Check out the Shah Rukh Khan Trivia 100 – Countdown to Fan
//www.youtube.com/watch?v=4amXlBFQwo8
Ashish Patil – Vice President of Brand Partnerships at Yash Raj Films shared, “We’ve always liked to innovate with all we do, be it our content or brand partnerships. And this is...
- 1/7/2016
- by Stacey Yount
- Bollyspice
The World Premiere of Y-Films’ Bang Baaja Baaraat will take place at the Jio Mami 17th Mumbai Film Festival with Star India in the festival’s special new section called ‘Play’. The premiere will be held on Sunday, November 1st along with other original content by digital front-runners like All India Bakchod (Aib), The Viral Fever (Tvf), East India Comedy (Eic), Sng Comedy and Aditi Mittal.
After the phenomenal success of their first web series, ‘Man’s World’, Y-Films’ next web series Bang Baaja Baaraat directed by Anand Tiwari is a hilarious story of 2 crazy families that come together for 1 mental wedding featuring one of the best and biggest casts on the net including Ali Fazal, Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam and Yrf’s new debut Angira Dhar – all of whom will be present for the red-carpet premiere!
Speaking about Bang Baaja Baaraat premiere at Mami,...
After the phenomenal success of their first web series, ‘Man’s World’, Y-Films’ next web series Bang Baaja Baaraat directed by Anand Tiwari is a hilarious story of 2 crazy families that come together for 1 mental wedding featuring one of the best and biggest casts on the net including Ali Fazal, Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam and Yrf’s new debut Angira Dhar – all of whom will be present for the red-carpet premiere!
Speaking about Bang Baaja Baaraat premiere at Mami,...
- 10/28/2015
- by BollySpice Editors
- Bollyspice
After the phenomenal success of their first web series, ‘Man’s World’ that was built around the plank if gender equality and featured one of the biggest star casts ever, Y-Films, the youth films wing of Yash Raj Films has just launched the trailer to their next web series titled Bang Baaja Baaraat’ The story of 2 crazy families that come together for 1 mental wedding, Bbb features one of the best casts a series has seen on the net including Ali Fazal, Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam.
Bbb also marks the debut of Yrf’s new find, the incredibly talented & beautiful Angira Dhar, who has also been signed up by the studio. She’s going to be a girl to watch out for.
Says Ashish Patil, producer of the series and head of Y-Films, Talent Management at Yrf, “Y-Films has always believed in pushing the boundaries of story-telling,...
Bbb also marks the debut of Yrf’s new find, the incredibly talented & beautiful Angira Dhar, who has also been signed up by the studio. She’s going to be a girl to watch out for.
Says Ashish Patil, producer of the series and head of Y-Films, Talent Management at Yrf, “Y-Films has always believed in pushing the boundaries of story-telling,...
- 10/14/2015
- by Press Releases
- Bollyspice
Y Films, the youth division of Yash Raj Films, India’s leading movie studio, premeired the biggest multi-starrer series on the internet, Man’s World, on YouTube, in support of the Global Goals campaign.
The series, which has been created to promote Goal 5: Gender Equality of the new Global Goals for Sustainable Development, features some of the biggest influencers associated with the cause of achieving Gender Equality like Parineeti Chopra, Kalki Koechlin, Richa Chadda, Soni Razdan, Pritish Nandy, Rhea Chakraborty, Bhumi Pednekar, Miss Malini, Cyrus Sahukar, Shweta Tripathi, Priyanka Bose, Anupama Chopra, Aditi Mittal, Nidhi Singh, Naveen Kasturia, Meiyang Chang, Aditi Singh Sharma and Rj Malishka.
Man’s World, a comedy, is a “what if?”. What if women treated men, the way men treat women? It is a story about walking a mile in their shoes, in that world. The lead protagonist of the series, Kiran, is a man...
The series, which has been created to promote Goal 5: Gender Equality of the new Global Goals for Sustainable Development, features some of the biggest influencers associated with the cause of achieving Gender Equality like Parineeti Chopra, Kalki Koechlin, Richa Chadda, Soni Razdan, Pritish Nandy, Rhea Chakraborty, Bhumi Pednekar, Miss Malini, Cyrus Sahukar, Shweta Tripathi, Priyanka Bose, Anupama Chopra, Aditi Mittal, Nidhi Singh, Naveen Kasturia, Meiyang Chang, Aditi Singh Sharma and Rj Malishka.
Man’s World, a comedy, is a “what if?”. What if women treated men, the way men treat women? It is a story about walking a mile in their shoes, in that world. The lead protagonist of the series, Kiran, is a man...
- 10/2/2015
- by BollySpice Editors
- Bollyspice
Y Films, the youth division of Yash Raj Films, is getting ready to premiere the biggest multi-starrer series on the internet, Man’s World, which has been created to promote the cause of gender equality in India to support the United Nations’ Global Goals for Sustainable Development campaign. This four part series features some of the biggest influencers associated with the cause of gender equality like Parineeti Chopra, Kalki Koechlin, Richa Chadda, Soni Razdan, Pritish Nandy, Rhea Chakraborty, Bhumi Pednekar, Miss Malini, Cyrus Sahukar, Shweta Tripathi, Priyanka Bose, Anupama Chopra, Aditi Mittal, Nidhi Singh, Naveen Kasturia, Meiyang Chang, Aditi Singh Sharma and Rj Malishka.
Man’s World, a comedy, is a what if. What if women treated men, the way men treat women. It is a story about walking a mile in their shoes, in that world. The lead protagonist of the series, Kiran, is a man who believes the world is unfair to men,...
Man’s World, a comedy, is a what if. What if women treated men, the way men treat women. It is a story about walking a mile in their shoes, in that world. The lead protagonist of the series, Kiran, is a man who believes the world is unfair to men,...
- 9/26/2015
- by Stacey Yount
- Bollyspice
Y- Films, the youth films division of India’s leading movie studio Yash Raj Films, has joined hands with The Global Goals campaign to promote the cause of gender equality in India, as the United Nations launch the Global Goals for Sustainable Development. Yrf will be creating an exclusive 4 part web series titled Man’s World for this cause in collaboration with Project Everyone, founded by British filmmaker Richard Curtis, the writer-director of iconic films such as Four Weddings and a Funeral, Notting Hill and Love Actually. He is also the creator of Mr. Bean.
On 25th September at the Un, 193 world leaders will adopt the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. Prime Minister Narendra Modi shall pledge the country’s commitment on September 25th at the Un General Assembly in New York.
The Global Goals campaign – with Project Everyone,...
On 25th September at the Un, 193 world leaders will adopt the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. Prime Minister Narendra Modi shall pledge the country’s commitment on September 25th at the Un General Assembly in New York.
The Global Goals campaign – with Project Everyone,...
- 9/22/2015
- by Press Releases
- Bollyspice
Rhea Chakraborty has just been signed on by YepMe.com, one of India’s premium fashion e-commerce sites, as their brand ambassador. A former MTV VJ, Rhea made her feature film debut with the sleeper hit Mere Dad Ki Maruti, produced by Yrf’s Youth Films Division, Y-Films and stars in Y-Films’ next, bank heist comedy Bankchor with Riteish Deshmukh and Vivek Oberoi.
Rhea headlines YepMe.com’s new brand campaign that was launched during the Icc Cricket World Cup. The tongue-in-cheek and quirky campaign has Rhea giving a ‘fresh’ take on some of the ‘same old’ lines people say, be it Shopaholics, Fashion Designers, Actresses or Moms of Single Girls. She’s the face of ‘Fresh’ in the campaign, which features a series of 10 videos and outlines the brand philosophy of ‘Fresh Fashion, Fresh Look’.
Says AnandJadhav, President, YepMe.com, “Rhea is one of the most exciting young actors...
Rhea headlines YepMe.com’s new brand campaign that was launched during the Icc Cricket World Cup. The tongue-in-cheek and quirky campaign has Rhea giving a ‘fresh’ take on some of the ‘same old’ lines people say, be it Shopaholics, Fashion Designers, Actresses or Moms of Single Girls. She’s the face of ‘Fresh’ in the campaign, which features a series of 10 videos and outlines the brand philosophy of ‘Fresh Fashion, Fresh Look’.
Says AnandJadhav, President, YepMe.com, “Rhea is one of the most exciting young actors...
- 3/17/2015
- by Press Releases
- Bollyspice
The king of desi rap, the thanda thanda guy, the dil dhadke sensation, Baba Sehgal joins the crazy cast of Y-Films’, Bank Chor.
Baba plays himself in the film and is one of the crazy hostages who gets stuck inside the bank during the heist and drives everyone, including the robbers, the bank employees, customers and other hostages’ bananas with his rapping.
An excited Ashish Patil, Producer, Y-Films quoted, “We’re supremely excited to have India’s first rapper, Baba Sehgal join us for a cameo in Bank Chor. The part was specially written in a later draft as both Bumpy (the Director) & I are huge fan boys of the man. Baba agreed to do it in one conversation flat and is doing it pretty much for love. He’s also been entertaining the crew with his batty raps that he makes up on the spot about everything from the...
Baba plays himself in the film and is one of the crazy hostages who gets stuck inside the bank during the heist and drives everyone, including the robbers, the bank employees, customers and other hostages’ bananas with his rapping.
An excited Ashish Patil, Producer, Y-Films quoted, “We’re supremely excited to have India’s first rapper, Baba Sehgal join us for a cameo in Bank Chor. The part was specially written in a later draft as both Bumpy (the Director) & I are huge fan boys of the man. Baba agreed to do it in one conversation flat and is doing it pretty much for love. He’s also been entertaining the crew with his batty raps that he makes up on the spot about everything from the...
- 11/4/2014
- by Press Releases
- Bollyspice
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