Maker Studios recently became the YouTube network with the most unique viewers in the United States, but it is also looking to expand its reach among international audiences. In order to increase its presence within the Hispanic video community, Maker has partnered with MiTu, the multi-channel network that focuses on bilingual content from Hispanic creators. The deal, which was announced by MiTu and Maker early on Tuesday, will combine the former network's roster of creative talent with the latter network's Culver City-based team for a collection of "culturally relevant" programs. While the deal will include all sorts of original shows, statements from both companies indicate branded content will be central to the deal. "Teaming up with MiTu allows us to meet the demands of so many of our brand partners who want to connect with today's young generation of Latinos," said Jason Krebs, Maker's Head of Sales, "as well as...
- 9/23/2014
- by Sam Gutelle
- Tubefilter.com
Maker Studios announced on Tuesday that former AOL executive Charles Gabriel has joined the company as its chief advertising officer and executive vice president of global sales. In the newly created role, Gabriel will be responsible for leading Maker's global sales strategy and driving worldwide ad revenue, and will report to Jason Krebs, head of sales at Maker Studios. “Charles is widely recognized as a thought leader in the online video space, with a proven track record of growing ad revenue and nurturing media talent,” said Krebs. “His expertise and experience working with the world's top brands and advertisers and.
- 7/16/2014
- by Linda Ge
- The Wrap
Nine digital media companies have joined forces to create the Global Online Video Association, the first-ever org designed to represent and promote the growing digital content industry. Multi-channel networks Big Frame, BroadbandTV, Collective Digital Studios, Deca, Discovery Digital Networks/Revision3, Fullscreen, Maker Studios, Magnet Media, and MiTu Networks are backing the nonprofit corporation which was announced today during the inaugural Digital Entertainment World conference in La. Collective Digital Studios Svp Strategy and Sales Paul Kontonis will serve as executive director of Gova. Top of mind for member digital companies is drawing more advertisers to the nontraditional space to make digital ad sales more profitable, given that Gova member companies rep 10 billion monthly video views online. In its first year Gova will focus on building awareness with and relationships between advertisers, consumers, and content partners like YouTube, Amazon and Microsoft. “Online video has exploded for consumers and advertisers, and is a...
- 2/18/2014
- by JEN YAMATO
- Deadline TV
The New York Television Festival's annual Digital Day brings together network executives, creators and marketers to talk about the state of the industry and offer advice to new entrants. What did aspiring creators learn? Opportunities for distribution are growing, but success only comes to the lucky and innovative. The good news is brands, the main financiers of serial content, are still disenchanted with traditional advertising. (As always: the messengers have a stake in advancing this argument). "Brands are scared," Kenton Langstroth, a producer with Interpublic Group's Initiative, communications strategy firm that advises brands on digital buys. "Audiences are tuning out generic, traditional advertising." Langstroth said brands are more today aware they cannot expect the same production quality in underfunding digital spaces and know that authenticity matters online. "Scale" still matters most. That's what networks like Maker Studios offer with their 60,000 channels. Maker's Head of Sales, Jason Krebs says the network...
- 10/30/2013
- by Aymar Jean Christian
- Tubefilter.com
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