By Matt Young, VP and Industry Lead, Entertainment, Oath
When’s the last time you felt caught up on the season’s hit TV shows? Last summer? Ten years ago? In an era of competing and diverse content providers, it’s nearly impossible to keep up with the vast choices available. In fact, last year, the number of TV shows released in the U.S. hit a new high, up to 487 compared to 455 in 2016.
This swell in TV programming combined with the massive growth of over-the-top (Ott) and trend of cord-cutting– which, according to eMarketer, will jump 32 Percent this year–begs the question: what does this mean for TV marketers and how can they keep up?
They adapt. Innovations in Advanced TV and mobile advertising have opened doors for advertisers to go beyond the large-scale TV ad buys and focus more on targeted advertising that makes an impact. As our...
When’s the last time you felt caught up on the season’s hit TV shows? Last summer? Ten years ago? In an era of competing and diverse content providers, it’s nearly impossible to keep up with the vast choices available. In fact, last year, the number of TV shows released in the U.S. hit a new high, up to 487 compared to 455 in 2016.
This swell in TV programming combined with the massive growth of over-the-top (Ott) and trend of cord-cutting– which, according to eMarketer, will jump 32 Percent this year–begs the question: what does this mean for TV marketers and how can they keep up?
They adapt. Innovations in Advanced TV and mobile advertising have opened doors for advertisers to go beyond the large-scale TV ad buys and focus more on targeted advertising that makes an impact. As our...
- 10/19/2018
- by Wrap Staff
- The Wrap
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