Adriana Martínez Barrón, most recently VP of Film at Eva Longoria’s UnbeliEVAble Entertainment, has moved to CBS as Vice President, Drama Series Development.
In her new role, Martínez Barrón will oversee a significant portion of the drama programming development for CBS Entertainment’s primetime lineup.
“Adriana has stellar creative instincts, a keen eye for talent and strong relationships within the creative community,” said Yelena Chak EVP, Drama Series Development, to whom Martínez Barrón reports. “We couldn’t be more excited to have her bring her wealth of experience and obvious passion for television to our Drama Development team here at CBS.”
At UnbeliEVAble, Martínez Barrón executive produced the film Let’s Get Merried, starring Mishel Prada, Xosha Roquemore and Tahj Mowry,for ViacomCBS and VH1. She’s credited with playing a key role in hiring first time Latina director Veronica Rodriguez, who has been nominated for an NAACP Award for her work in the film.
In her new role, Martínez Barrón will oversee a significant portion of the drama programming development for CBS Entertainment’s primetime lineup.
“Adriana has stellar creative instincts, a keen eye for talent and strong relationships within the creative community,” said Yelena Chak EVP, Drama Series Development, to whom Martínez Barrón reports. “We couldn’t be more excited to have her bring her wealth of experience and obvious passion for television to our Drama Development team here at CBS.”
At UnbeliEVAble, Martínez Barrón executive produced the film Let’s Get Merried, starring Mishel Prada, Xosha Roquemore and Tahj Mowry,for ViacomCBS and VH1. She’s credited with playing a key role in hiring first time Latina director Veronica Rodriguez, who has been nominated for an NAACP Award for her work in the film.
- 2/17/2022
- by Denise Petski
- Deadline Film + TV
Adriana Martínez Barrón has joined CBS as vice president of drama series development.
In her new role, Martínez Barrón will oversee a significant portion of the drama programming development for CBS Entertainment’s primetime lineup. She will report to Yelena Chak, executive vice president of drama series development.
Martínez Barrón most recently served as vice president of film at Unbelievable Entertainment, Eva Longoria’s production company. There, she executive produced Veronica Rodriguez’s holiday romantic comedy “Let’s Get Merried,” which starred Mishel Prada, Xosha Roquemore and Tahj Mowry. She has also served as manager of Latin American original series and content acquisitions at Netflix, where she oversaw projects in Mexico, Argentina and Colombia and worked on series including “Daughter From Another Mother,” “Luis Miguel: The Series,” “Nicky Jam: El Ganador,” “The Occupant,” “Crazy About Her,” “Como Caído del Cielo” and “Intuition.” Before working at Netflix, Martínez Barrón served as creative...
In her new role, Martínez Barrón will oversee a significant portion of the drama programming development for CBS Entertainment’s primetime lineup. She will report to Yelena Chak, executive vice president of drama series development.
Martínez Barrón most recently served as vice president of film at Unbelievable Entertainment, Eva Longoria’s production company. There, she executive produced Veronica Rodriguez’s holiday romantic comedy “Let’s Get Merried,” which starred Mishel Prada, Xosha Roquemore and Tahj Mowry. She has also served as manager of Latin American original series and content acquisitions at Netflix, where she oversaw projects in Mexico, Argentina and Colombia and worked on series including “Daughter From Another Mother,” “Luis Miguel: The Series,” “Nicky Jam: El Ganador,” “The Occupant,” “Crazy About Her,” “Como Caído del Cielo” and “Intuition.” Before working at Netflix, Martínez Barrón served as creative...
- 2/17/2022
- by Selome Hailu
- Variety Film + TV
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