Micah Walker, creative partner at The Monkeys, and Dylan Harrison, Ecd at Ddb Sydney, have been selected to join the judging panel at the 2013 One Show Awards.
The announcement:
New York (January 30, 2013) –Micah Walker, Creative Partner at The Monkeys, and Dylan Harrison, Executive Creative Director of Ddb in Australia have been selected to join an elite panel of creatives from around the world to judge the 2013 One Show Awards. Produced by The One Club, the renowned international creative awards competition sets the industry standard for excellence in advertising across all mediums.
This year’s jury of 30 creative directors from around the globe will judge the year’s best print, television, radio, innovative and integrated advertising. Serving as a One Show judge is an enormous distinction in one’s career, as is winning the coveted One Show Gold, Silver and Bronze Pencils, considered the ultimate achievement in the industry. This year...
The announcement:
New York (January 30, 2013) –Micah Walker, Creative Partner at The Monkeys, and Dylan Harrison, Executive Creative Director of Ddb in Australia have been selected to join an elite panel of creatives from around the world to judge the 2013 One Show Awards. Produced by The One Club, the renowned international creative awards competition sets the industry standard for excellence in advertising across all mediums.
This year’s jury of 30 creative directors from around the globe will judge the year’s best print, television, radio, innovative and integrated advertising. Serving as a One Show judge is an enormous distinction in one’s career, as is winning the coveted One Show Gold, Silver and Bronze Pencils, considered the ultimate achievement in the industry. This year...
- 1/30/2013
- by Robin Hicks
- Encore Magazine
Telstra has launched an ad campaign that takes the form of a New Year’s resolution to its customers.
In the ad, which shows scenes of New Year’s Eve celebrations, the telco giant pledges to “put you in control, give you greater certainty and thank you for your loyalty” in the year ahead.
“We know we won’t always get it right, but we’ll continue to work hard on new ways to help you connect,” the narrator in the ad says.
The ad, created by Ddb Sydney, finishes with the line: ‘Shaping our world around you’.
Dylan Harrison, Ecd at Ddb Sydney, commented: “Ddb Group has been a partner of Telstra’s throughout their journey to improve their customer service and put consumers at the heart of everything they do. This is something we’re incredibly proud of.”
“With this latest campaign designed to reaffirm Telstra’s commitment to their customers,...
In the ad, which shows scenes of New Year’s Eve celebrations, the telco giant pledges to “put you in control, give you greater certainty and thank you for your loyalty” in the year ahead.
“We know we won’t always get it right, but we’ll continue to work hard on new ways to help you connect,” the narrator in the ad says.
The ad, created by Ddb Sydney, finishes with the line: ‘Shaping our world around you’.
Dylan Harrison, Ecd at Ddb Sydney, commented: “Ddb Group has been a partner of Telstra’s throughout their journey to improve their customer service and put consumers at the heart of everything they do. This is something we’re incredibly proud of.”
“With this latest campaign designed to reaffirm Telstra’s commitment to their customers,...
- 1/28/2013
- by Robin Hicks
- Encore Magazine
McDonald’s underlies its Loose Change Menu campaign with an operatic score in a new ad from Ddb.
The ad – “Stretch” – features the bedraggled owner of a cluttered curio store using an elaborate contraption of tied together walking sticks to reach a distant $2 coin.
View the ad:
Credits:
McDonald’s:
Chief Marketing Officer: Mark Lollback VP/Director of Marketing: Madeleine Fitzpatrick Marketing Manager: Jenny O’Regean Senior Brand Manager: Vanessa Rowed
Ddb:
Executive Creative Director: Dylan Harrison Creative Directors: Cam Hoelter & Richard Morgan Creative Team: David Fraser & Dantie Van Der Merwe Managing Partner: Richard Morewood Senior Business Director: Sara Tomonari Senior Business Manager: Lisa Little
Partners:
Production: Prodigy Films Director: Steve Hudson Producer: Marge McInness DoP: Jeremy Rouse
The post McDonald’s turns operatic in new ad for Loose Change menu appeared first on mUmBRELLA.
The ad – “Stretch” – features the bedraggled owner of a cluttered curio store using an elaborate contraption of tied together walking sticks to reach a distant $2 coin.
View the ad:
Credits:
McDonald’s:
Chief Marketing Officer: Mark Lollback VP/Director of Marketing: Madeleine Fitzpatrick Marketing Manager: Jenny O’Regean Senior Brand Manager: Vanessa Rowed
Ddb:
Executive Creative Director: Dylan Harrison Creative Directors: Cam Hoelter & Richard Morgan Creative Team: David Fraser & Dantie Van Der Merwe Managing Partner: Richard Morewood Senior Business Director: Sara Tomonari Senior Business Manager: Lisa Little
Partners:
Production: Prodigy Films Director: Steve Hudson Producer: Marge McInness DoP: Jeremy Rouse
The post McDonald’s turns operatic in new ad for Loose Change menu appeared first on mUmBRELLA.
- 1/22/2013
- by mumbrella
- Encore Magazine
McDonald’s has launched an app that allows users to track the origins of the ingredients in the food they’ve purchased.
TrackMyMacca’s follows the supply chain of food and uses augmented reality to display the results in an attempt to dispel some of the myths around the restaurant’s processing procedures.
The app was created by Ddb Australia in partnership with production company Acne Production, video house And so they were, media agency Omd and Mango PR.
Ddb’s creative director Nick Pringle said: “It’s always exciting to work on innovative projects for brands, and working on something that has the scale and reach of McDonald’s makes it even better. When a project involves changing more than 150 million pieces of packaging, you know it’s going to have an impact.”
McDonald’s chief marketing officer Mark Lollback said: “The TrackMyMacca’s app is a world first...
TrackMyMacca’s follows the supply chain of food and uses augmented reality to display the results in an attempt to dispel some of the myths around the restaurant’s processing procedures.
The app was created by Ddb Australia in partnership with production company Acne Production, video house And so they were, media agency Omd and Mango PR.
Ddb’s creative director Nick Pringle said: “It’s always exciting to work on innovative projects for brands, and working on something that has the scale and reach of McDonald’s makes it even better. When a project involves changing more than 150 million pieces of packaging, you know it’s going to have an impact.”
McDonald’s chief marketing officer Mark Lollback said: “The TrackMyMacca’s app is a world first...
- 1/18/2013
- by Colin Delaney
- Encore Magazine
303Lowe has hired Richard Morgan as Ecd after a brief stint at Ddb Sydney.
Nick Cleaver, CEO of 303Lowe said of the appointment:
“We are thrilled to have Richard join us. He is an accomplished Creative Director with the rare experience of having been a CD of both a digital and mainstream agency. His work is outstanding.”
Morgan said: “303Lowe is building a tremendous reputation for producing effective, award winning work, as its recent Effie and D&Ad performances show. They have successfully built a business model that combines local ownership with international agency partnership. There aren’t many opportunities in this market like that. For me it’s the best of both worlds.”
303Lowe has just been appointed to Unilever’s Continental brand as digital agency.
Meanwhile, Ddb Sydney’s Ecd Dylan Harrison had somewhat pointed comments to make about Morgan’s rapid departure. He told Campaign Brief: “We...
Nick Cleaver, CEO of 303Lowe said of the appointment:
“We are thrilled to have Richard join us. He is an accomplished Creative Director with the rare experience of having been a CD of both a digital and mainstream agency. His work is outstanding.”
Morgan said: “303Lowe is building a tremendous reputation for producing effective, award winning work, as its recent Effie and D&Ad performances show. They have successfully built a business model that combines local ownership with international agency partnership. There aren’t many opportunities in this market like that. For me it’s the best of both worlds.”
303Lowe has just been appointed to Unilever’s Continental brand as digital agency.
Meanwhile, Ddb Sydney’s Ecd Dylan Harrison had somewhat pointed comments to make about Morgan’s rapid departure. He told Campaign Brief: “We...
- 1/17/2013
- by Colin Delaney
- Encore Magazine
McDonald’s has launched its major advertising campaign for the summer season.
The campaign celebrates the characteristics of summer, from hopping feet on hot pavements to bikinis, wet suits and cold ice cream, to the tune of Do Summer by Electric Dreams.
The campaign was created by Ddb Sydney. Last year, Leo Burnett re-emerged on the McDonald’s roster, picking up summer campaign duties.
Credits:
Client: Chief Marketing Officer: Mark Lollback VP/Director of Marketing: Madeleine Fitzpatrick Senior Brand Manager: Jennifer Lim Brand Manager: Luke Pavan Ddb: Executive Creative Director: Dylan Harrison, Ddb Sydney Managing Partner: Richard Morewood, Ddb Sydney Creative Directors: Cam Hoelter and Richard Morgan, Ddb Sydney Senior Producer: Amanda Bennie, Ddb Sydney Account Director: Carly Pratt, Ddb New Zealand Partners: Production: Prodigy Films Director: Steve Hudson Producer: Marge McInness Dop: Jeremy Rouse Music: Electric Dreams
The post McDonald’s launches summer ad offensive appeared first on mUmBRELLA.
The campaign celebrates the characteristics of summer, from hopping feet on hot pavements to bikinis, wet suits and cold ice cream, to the tune of Do Summer by Electric Dreams.
The campaign was created by Ddb Sydney. Last year, Leo Burnett re-emerged on the McDonald’s roster, picking up summer campaign duties.
Credits:
Client: Chief Marketing Officer: Mark Lollback VP/Director of Marketing: Madeleine Fitzpatrick Senior Brand Manager: Jennifer Lim Brand Manager: Luke Pavan Ddb: Executive Creative Director: Dylan Harrison, Ddb Sydney Managing Partner: Richard Morewood, Ddb Sydney Creative Directors: Cam Hoelter and Richard Morgan, Ddb Sydney Senior Producer: Amanda Bennie, Ddb Sydney Account Director: Carly Pratt, Ddb New Zealand Partners: Production: Prodigy Films Director: Steve Hudson Producer: Marge McInness Dop: Jeremy Rouse Music: Electric Dreams
The post McDonald’s launches summer ad offensive appeared first on mUmBRELLA.
- 11/14/2012
- by mumbrella
- Encore Magazine
Volkswagen has unveiled its most important product launch of the year with a campaign for the small car, Volkswagen Up!.
Created by Ddb Sydney, a TV campaign will be supported by street furniture, print executions, a microsite and web banners which will run nationally.
Nick Pringle, creative director at Ddb Sydney commented: “Working on the launch of the up! was a huge opportunity but also a challenge, because small cars have such a negative perception in Australia. The phrase ʻtin can on wheelsʼ springs to mind. Who better to tell our story than a lovable old-timer who believes that heʼs being driven in a big car, such is the quality of the new up!.”
Jutta Friese, Gm Marketing of Volkswagen, said: “The launch of the Volkswagen up! is our most important product launch for the year as it marks our entry into the sub-light category. The up! sets a new...
Created by Ddb Sydney, a TV campaign will be supported by street furniture, print executions, a microsite and web banners which will run nationally.
Nick Pringle, creative director at Ddb Sydney commented: “Working on the launch of the up! was a huge opportunity but also a challenge, because small cars have such a negative perception in Australia. The phrase ʻtin can on wheelsʼ springs to mind. Who better to tell our story than a lovable old-timer who believes that heʼs being driven in a big car, such is the quality of the new up!.”
Jutta Friese, Gm Marketing of Volkswagen, said: “The launch of the Volkswagen up! is our most important product launch for the year as it marks our entry into the sub-light category. The up! sets a new...
- 10/7/2012
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
"If I could grow facial hair, I'd totally shave"
Ddb has launched a new campaign for Arnott’s brand Shapes, to promote the launch of its new sizzling summer range.
Created by Ddb Sydney, the ad shows three geeks powering a homemade record player made of the biscuits, with the slogan ‘out of the box flavour.’
Scott Huebscher, creative director for Ddb Sydney said: “Shapes is such a fun, iconic brand. From the very start of the project, Arnott’s and Ddb both agreed that the campaign needed to reflect the fun that is synonymous with Shapes. The result delivers on this in a different and completely unexpected way.”
The campaign will include social media, radio and in-store promotion.
Credits:
Arnott’s:
Brand Director: Rebecca Carson
Group Marketing Manager: Sheri Juchau
Consumer Insights Manager: Carina Georgoulas
Ddb Sydney
Ecd: Dylan Harrison
Creative Director: Scott Huebscher
Copywriter: Scott Huebscher
Art Director:...
Ddb has launched a new campaign for Arnott’s brand Shapes, to promote the launch of its new sizzling summer range.
Created by Ddb Sydney, the ad shows three geeks powering a homemade record player made of the biscuits, with the slogan ‘out of the box flavour.’
Scott Huebscher, creative director for Ddb Sydney said: “Shapes is such a fun, iconic brand. From the very start of the project, Arnott’s and Ddb both agreed that the campaign needed to reflect the fun that is synonymous with Shapes. The result delivers on this in a different and completely unexpected way.”
The campaign will include social media, radio and in-store promotion.
Credits:
Arnott’s:
Brand Director: Rebecca Carson
Group Marketing Manager: Sheri Juchau
Consumer Insights Manager: Carina Georgoulas
Ddb Sydney
Ecd: Dylan Harrison
Creative Director: Scott Huebscher
Copywriter: Scott Huebscher
Art Director:...
- 10/4/2012
- by Georgina Pearson
- Encore Magazine
"I'm Ice Man"... "Don't be ridiculous"
Director Justin Reardon is behind the camera for a new campaign for Wrigley’s Eclipse Chewy Mints.
The Chew Your Way to Fresh campaign, which sees a couple morph from feeling down to feeling fresh, was created by Ddb Sydney through production company Station.
The ad comes about a year after Ddb created a spot for Wrigley’s in which a man frosts up a window after eating an Eclipse mint.
Ddb’s planning director David Chriswick said: “This ad is once again the outcome of a desire to build more engaging brand experiences. Last year’s ‘Toll Booth’ spot got the ball rolling and this new work is a step forward again. The product is great and we’re all determined to make the brand as equally successful through distinctive advertising that people like to spend some time with.”
Chris Blayney, Wrigley marketing...
Director Justin Reardon is behind the camera for a new campaign for Wrigley’s Eclipse Chewy Mints.
The Chew Your Way to Fresh campaign, which sees a couple morph from feeling down to feeling fresh, was created by Ddb Sydney through production company Station.
The ad comes about a year after Ddb created a spot for Wrigley’s in which a man frosts up a window after eating an Eclipse mint.
Ddb’s planning director David Chriswick said: “This ad is once again the outcome of a desire to build more engaging brand experiences. Last year’s ‘Toll Booth’ spot got the ball rolling and this new work is a step forward again. The product is great and we’re all determined to make the brand as equally successful through distinctive advertising that people like to spend some time with.”
Chris Blayney, Wrigley marketing...
- 9/11/2012
- by Robin Hicks
- Encore Magazine
A rendition of a classic Australian pop song has won Mumbrella’s Ad of the Month for July.
Men At Work’s unofficial national anthem Down Under was recreated with the band’s singer Colin Hay for Telstra’s Olympics push. The ad was created by Ddb Sydney.
The TV ad of the month is voted on by Mumbrella readers.
At the time of release, Mark Buckman, Telstra’s marketing chief said: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Credits:
Chief Marketing Officer: Mark Buckman
Director Corporate Marketing: Inese Kingsmill
Brand Marketing Manager: Kieran O’Donnell
Production...
Men At Work’s unofficial national anthem Down Under was recreated with the band’s singer Colin Hay for Telstra’s Olympics push. The ad was created by Ddb Sydney.
The TV ad of the month is voted on by Mumbrella readers.
At the time of release, Mark Buckman, Telstra’s marketing chief said: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Credits:
Chief Marketing Officer: Mark Buckman
Director Corporate Marketing: Inese Kingsmill
Brand Marketing Manager: Kieran O’Donnell
Production...
- 8/17/2012
- by Colin Delaney
- Encore Magazine
Telstra has launched its Olympics advertising campaign based around Australia’s unofficial national anthem Down Under.
The ad, created by Ddb Sydney, features Men At Work’s Colin Hay and a cast of thousands.
The 60-second commercial breaks in time for the Olympics tomorrow morning, and follows a series of 15-second teaser spots that kicked off on Monday of this week.
Mark Buckman, Telstra’s marketing chief, said in a press release: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Dylan Harrison, Ecd at Ddb Sydney, commented: “What better way to create the ultimate message of support for...
The ad, created by Ddb Sydney, features Men At Work’s Colin Hay and a cast of thousands.
The 60-second commercial breaks in time for the Olympics tomorrow morning, and follows a series of 15-second teaser spots that kicked off on Monday of this week.
Mark Buckman, Telstra’s marketing chief, said in a press release: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Dylan Harrison, Ecd at Ddb Sydney, commented: “What better way to create the ultimate message of support for...
- 7/27/2012
- by mumbrella
- Encore Magazine
Ddb Sydney has announced the hire of two creative teams from Ogilvy Sydney.
The announcement:
Sydney, Australia (19 July 2012) – Ddb Group Sydney has today announced the arrival of two creative duos; Dantie van der Merwe and David Fraser from Ogilvy Sydney and Omid Amidi and Luke Acret, also from Ogilvy Sydney.
Having joined Ddb Group Sydney earlier this year, van der Merwe and Fraser originate from Ogilvy Johannesburg, where they worked on global brands including Audi, Sprite, Espn and the Discovery Channel. Fraser and van der Merwe have both had multiple campaigns shortlisted at Cannes. van der Merwe’s work for Dstv has also been featured on Shots as well as making finalist for multiple Cannes awards and a London International award. In addition, Fraser won a bronze Clio for a BBC Food print campaign and his History Channel print campaign won ‘in book’ at the One Show.
Acret and Amidi teamed up at Ogilvy Sydney,...
The announcement:
Sydney, Australia (19 July 2012) – Ddb Group Sydney has today announced the arrival of two creative duos; Dantie van der Merwe and David Fraser from Ogilvy Sydney and Omid Amidi and Luke Acret, also from Ogilvy Sydney.
Having joined Ddb Group Sydney earlier this year, van der Merwe and Fraser originate from Ogilvy Johannesburg, where they worked on global brands including Audi, Sprite, Espn and the Discovery Channel. Fraser and van der Merwe have both had multiple campaigns shortlisted at Cannes. van der Merwe’s work for Dstv has also been featured on Shots as well as making finalist for multiple Cannes awards and a London International award. In addition, Fraser won a bronze Clio for a BBC Food print campaign and his History Channel print campaign won ‘in book’ at the One Show.
Acret and Amidi teamed up at Ogilvy Sydney,...
- 7/19/2012
- by Robin Hicks
- Encore Magazine
Ddb Group Sydney has appointed Richard Morgan to creative director.
Morgan moves to Ddb from digital agency Holler.
Dylan Harrison, Ecd for Ddb Group Sydney said: “Richard joins our creative family with a modern communications pedigree that will ensure we remain absolute leaders in social creativity. I couldn’t be more delighted.”
Morgan said: “here are huge creative opportunities ripe for the picking at Ddb Group Sydney. There is significant depth of talent from top to bottom of the agency and their commitment to great work is virtually unparalleled at this scale in Australia. I am excited about working with world class clients in a world class agency and can’t wait to get in there.”
Before Holler, Morgan was at Bmf Sydney as associate CD. Prior to that, he spent three years at UK agency Amv Bbdo...
Morgan moves to Ddb from digital agency Holler.
Dylan Harrison, Ecd for Ddb Group Sydney said: “Richard joins our creative family with a modern communications pedigree that will ensure we remain absolute leaders in social creativity. I couldn’t be more delighted.”
Morgan said: “here are huge creative opportunities ripe for the picking at Ddb Group Sydney. There is significant depth of talent from top to bottom of the agency and their commitment to great work is virtually unparalleled at this scale in Australia. I am excited about working with world class clients in a world class agency and can’t wait to get in there.”
Before Holler, Morgan was at Bmf Sydney as associate CD. Prior to that, he spent three years at UK agency Amv Bbdo...
- 7/12/2012
- by Colin Delaney
- Encore Magazine
Tourism Australia has unveiled the next big ad in its There’s Nothing Like Australia campaign with a massive $250m advertising blitz – one of the largest in its history.
This is the first time Tourism Australia has debuted an ad in China, Australia’s most lucrative tourism market, but the ad is also airing domestically. The first paid broadcast of the ad in Australia will be during an ad break in The Project on Ten tonight.
The centrepiece of the campaign is the TV ad – directed by Sean Meehan and created by Ddb Sydney – but Ta is also pushing an iPad app which allows people to explore the places featured in the ad. Users can click through to the destinations’ websites.
The film shows Bungle Bungles in The Kimberley, Sydney’s harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania and South Australia’s Kangaroo Island.
This is the first time Tourism Australia has debuted an ad in China, Australia’s most lucrative tourism market, but the ad is also airing domestically. The first paid broadcast of the ad in Australia will be during an ad break in The Project on Ten tonight.
The centrepiece of the campaign is the TV ad – directed by Sean Meehan and created by Ddb Sydney – but Ta is also pushing an iPad app which allows people to explore the places featured in the ad. Users can click through to the destinations’ websites.
The film shows Bungle Bungles in The Kimberley, Sydney’s harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania and South Australia’s Kangaroo Island.
- 6/4/2012
- by Robin Hicks
- Encore Magazine
Ddb has released a new ad for Arnott’s brand Tim Tam, which shows consumers picking the famous chocolate bars from trees at Martin Place.
The ad is based on an experiential event the Tim Tam “orchard”, which was erected a fortnight ago. The ad ends with the tag line ‘Truly, Madly Tim Tam’.
The campaign comes the week after Arnott’s parted ways with agency Gpy&R, awarding Ddb the entire account.
Leif Stromnes, MD for strategy and innovation at Ddb Group Sydney said: “The idea behind this first execution of Truly, Madly Tim Tam came straight from our Facebook community and we really wanted to give back to these fans who gave us such a great idea to work with. What better way to come full circle than to create personalised ads which feature the names of individual Tim Tam fans and actually run across both TV and...
The ad is based on an experiential event the Tim Tam “orchard”, which was erected a fortnight ago. The ad ends with the tag line ‘Truly, Madly Tim Tam’.
The campaign comes the week after Arnott’s parted ways with agency Gpy&R, awarding Ddb the entire account.
Leif Stromnes, MD for strategy and innovation at Ddb Group Sydney said: “The idea behind this first execution of Truly, Madly Tim Tam came straight from our Facebook community and we really wanted to give back to these fans who gave us such a great idea to work with. What better way to come full circle than to create personalised ads which feature the names of individual Tim Tam fans and actually run across both TV and...
- 5/21/2012
- by Georgina Pearson
- Encore Magazine
Ddb has launched a press and poster campaign for its oldest client, Volkswagen.
The idea behind the ads is that any parking spot, no matter how precarious it may seem, is easy to negotiate with Vw’s Park Assist technology.
The ad series, entitled Nightmare Spots, was by creative team Steve Wakelam and Nick Pringle.
The ads will break from 18 April.
The Ecd behind the campaign was Dylan Harrison, who is responsible for Vw’s most awarded press campaign of all time – Cops – which he co-created while at Ddb London, with recent Ddb Sydney departee Simon Veksner.
Harrison told Mumbrella: “All good Vw ads are about how a product truth is translated into a human truth. Cops was about how the build rigidity of a Vw translated into how people behave around it. These ads are about how Vw’s automotive technology make people think differently about parking.”
He added:...
The idea behind the ads is that any parking spot, no matter how precarious it may seem, is easy to negotiate with Vw’s Park Assist technology.
The ad series, entitled Nightmare Spots, was by creative team Steve Wakelam and Nick Pringle.
The ads will break from 18 April.
The Ecd behind the campaign was Dylan Harrison, who is responsible for Vw’s most awarded press campaign of all time – Cops – which he co-created while at Ddb London, with recent Ddb Sydney departee Simon Veksner.
Harrison told Mumbrella: “All good Vw ads are about how a product truth is translated into a human truth. Cops was about how the build rigidity of a Vw translated into how people behave around it. These ads are about how Vw’s automotive technology make people think differently about parking.”
He added:...
- 4/18/2012
- by Robin Hicks
- Encore Magazine
Ddb Sydney has created a new role – integrated deputy executive creative director.
Filling the new role is Darwin Tomlinson, who joins from digital shop The White Agency where he was Ecd.
He was behind The White Agency’s award-winning Property Finder mobile app for Commonwealth Bank.
Ddb’s Ecd Dylan Harrison said in a press release: “The first thing I said to Darwin is that I wanted to work with a digital native, but didn’t want a digital creative director. I want a partner in the creative department who builds ideas people find irresistible because they’re interesting and relevant, before we talk about digital or technology. Having worked at such great places like Razorfish NYC, Wieden + Kennedy and The White Agency, Darwin gets that true integration starts with understanding what makes people tick. He’s a rare mix of big picture thinking and deep digital experience.
Also joining...
Filling the new role is Darwin Tomlinson, who joins from digital shop The White Agency where he was Ecd.
He was behind The White Agency’s award-winning Property Finder mobile app for Commonwealth Bank.
Ddb’s Ecd Dylan Harrison said in a press release: “The first thing I said to Darwin is that I wanted to work with a digital native, but didn’t want a digital creative director. I want a partner in the creative department who builds ideas people find irresistible because they’re interesting and relevant, before we talk about digital or technology. Having worked at such great places like Razorfish NYC, Wieden + Kennedy and The White Agency, Darwin gets that true integration starts with understanding what makes people tick. He’s a rare mix of big picture thinking and deep digital experience.
Also joining...
- 4/11/2012
- by Robin Hicks
- Encore Magazine
McDonald’s has launched a new campaign in which a busker and a couple selling their junk run to the golden arches after they’ve mustered enough money to afford a McDonald’s loose change menu.
Created by Ddb Sydney the ads are supported by outdoor radio and digital. The campaign comes six months after the agency lost a chunk of the McDonald’s account to Leo Burnett.
Credits:
Client: McDonald’s Agency: Ddb Sydney Production:Plaza Films Executive Creative Director: Dylan Harrison Creative Director: Cam Hoelter...
Created by Ddb Sydney the ads are supported by outdoor radio and digital. The campaign comes six months after the agency lost a chunk of the McDonald’s account to Leo Burnett.
Credits:
Client: McDonald’s Agency: Ddb Sydney Production:Plaza Films Executive Creative Director: Dylan Harrison Creative Director: Cam Hoelter...
- 3/23/2012
- by Georgina Pearson
- Encore Magazine
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