Jon Steinlauf, the former head of ad sales at Scripps Networks Interactive who took the top ad sales post at Discovery after its acquisition of Scripps earlier this year, has set a new structure for the sales division.
Under the reog, there will be three selling “bundles,” the company said, organized by matching content and viewership. The first is Hgtv, ID, Animal Planet and Diy Network; the next is Food Network, TLC, Own and Cooking Channel; and the third is Discovery Channel, Travel Channel, Science and Motor Trend Network.
Ads on Great American Country, Destination America, American Heroes Channel, Discovery Life, and Discovery Family will be sold in combination with those in the bundles.
Under the restructuring, Steinlauf announced sales chiefs for each of the bundles, reporting to him.
Greg Regis, previously Senior Vice President of Advertising Sales & Media Partnerships at Scripps, is now Executive Vice President of National Ad Sales for Hgtv,...
Under the reog, there will be three selling “bundles,” the company said, organized by matching content and viewership. The first is Hgtv, ID, Animal Planet and Diy Network; the next is Food Network, TLC, Own and Cooking Channel; and the third is Discovery Channel, Travel Channel, Science and Motor Trend Network.
Ads on Great American Country, Destination America, American Heroes Channel, Discovery Life, and Discovery Family will be sold in combination with those in the bundles.
Under the restructuring, Steinlauf announced sales chiefs for each of the bundles, reporting to him.
Greg Regis, previously Senior Vice President of Advertising Sales & Media Partnerships at Scripps, is now Executive Vice President of National Ad Sales for Hgtv,...
- 7/19/2018
- by Dade Hayes
- Deadline Film + TV
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