Tom Donald, from The Works, will join the Brand Australian Film panel at Encore Live, offering an insight on how the advertising agency would attack a brief if ‘Australian Film’ was their client.
“Why don’t Australians like Australian movies? Because they’re all dark and depressing… Australian films should be expected to be bad; they’re a disgrace and we shouldn’t even try anymore.”
That is the exact same discussion that takes place in the mainstream media every time a small independent Australian film fails at the box office, regardless of the actual merits of the film. That is also the perception that most Australians have of their national cinema, even if most can’t name three (or even one) of those supposedly ‘dark and depressing’ films.
While it is true that certain Australian films are confronting dramas, there are plenty others which are not, yet they all...
“Why don’t Australians like Australian movies? Because they’re all dark and depressing… Australian films should be expected to be bad; they’re a disgrace and we shouldn’t even try anymore.”
That is the exact same discussion that takes place in the mainstream media every time a small independent Australian film fails at the box office, regardless of the actual merits of the film. That is also the perception that most Australians have of their national cinema, even if most can’t name three (or even one) of those supposedly ‘dark and depressing’ films.
While it is true that certain Australian films are confronting dramas, there are plenty others which are not, yet they all...
- 5/10/2011
- by Miguel Gonzalez
- Encore Magazine
The CEO of Screen Australia, Ruth Harley, has confirmed her participation in the Question Time session at next June’s EncoreLive conference in Sydney.
Harley is the third member of the panel, following the announcement of the president of the Screen Producers Association of Australia, Antony I. Ginnane, and See-Saw Film’s Emile Sherman (The King’s Speech).
We have also confirmed the participation of Anthony Damianakis, executive producer at Vokyo Entertainment, in the Branded Content session. Damianakis will talk about Vokyo’s projects, including the Acp-based factual series Park Street.
EncoreLive is a one-day conference for film, television and digital media content professionals to discuss the issues and trends currently defining the industry. It is running under the aegis of the two-day Mumbrella360 event.
We’ve confirmed high-profile speakers for the following sessions:
MasterChef
One of the highest rating programs in the history of Australian television also has one...
Harley is the third member of the panel, following the announcement of the president of the Screen Producers Association of Australia, Antony I. Ginnane, and See-Saw Film’s Emile Sherman (The King’s Speech).
We have also confirmed the participation of Anthony Damianakis, executive producer at Vokyo Entertainment, in the Branded Content session. Damianakis will talk about Vokyo’s projects, including the Acp-based factual series Park Street.
EncoreLive is a one-day conference for film, television and digital media content professionals to discuss the issues and trends currently defining the industry. It is running under the aegis of the two-day Mumbrella360 event.
We’ve confirmed high-profile speakers for the following sessions:
MasterChef
One of the highest rating programs in the history of Australian television also has one...
- 4/11/2011
- by Miguel Gonzalez
- Encore Magazine
Encore has partnered with Metro Screen to produce the Branded Content session at the upcoming EncoreLive conference in Sydney.
We can also confirm that the president of the Screen Producers Association of Australia, Antony I. Ginnane, has confirmed his participation in the Question Time session, sitting on the panel alongside See-Saw Film’s Emile Sherman.
EncoreLive is a one-day conference for film, television and digital media content professionals to discuss the issues and trends currently defining the industry. It is running under the aegis of the two-day Mumbrella360 event.
We’ve confirmed high-profile speakers for the following sessions:
MasterChef
One of the highest rating programs in the history of Australian television also has one of the most successful brand extension strategies. FremantleMedia Enterprises’ Jon Penn will discuss how this IP turned into a brand.
Australian Film
How would the marketing industry reposition Australian Film as a brand? We’re about to find out.
We can also confirm that the president of the Screen Producers Association of Australia, Antony I. Ginnane, has confirmed his participation in the Question Time session, sitting on the panel alongside See-Saw Film’s Emile Sherman.
EncoreLive is a one-day conference for film, television and digital media content professionals to discuss the issues and trends currently defining the industry. It is running under the aegis of the two-day Mumbrella360 event.
We’ve confirmed high-profile speakers for the following sessions:
MasterChef
One of the highest rating programs in the history of Australian television also has one of the most successful brand extension strategies. FremantleMedia Enterprises’ Jon Penn will discuss how this IP turned into a brand.
Australian Film
How would the marketing industry reposition Australian Film as a brand? We’re about to find out.
- 4/5/2011
- by Miguel Gonzalez
- Encore Magazine
EncoreLive and Mumbrella360 have been announced as an official event within year’s Vivid Sydney festival program, which officially launched today.
EncoreLive is a one-day conference for film, television and digital media content professionals to discuss the issues and trends currently defining the industry. It is running under the aegis of the two-day Mumbrella360 event.
We’ve confirmed high-profile speakers for the following sessions:
MasterChef
One of the highest rating programs in the history of Australian television also has one of the most successful brand extension strategies. FremantleMedia Enterprises’ Jon Penn will discuss how this IP turned into a brand.
Australian Film
How would the marketing industry reposition Australian Film as a brand? We’re about to find out.
TV is Dead
If TV is dead, what replaces it? Comedian and filmmaker Dan Ilic spent 2010 in New York City trying to answer this question, working with Vimeo, CollegeHumor and Next New Networks,...
EncoreLive is a one-day conference for film, television and digital media content professionals to discuss the issues and trends currently defining the industry. It is running under the aegis of the two-day Mumbrella360 event.
We’ve confirmed high-profile speakers for the following sessions:
MasterChef
One of the highest rating programs in the history of Australian television also has one of the most successful brand extension strategies. FremantleMedia Enterprises’ Jon Penn will discuss how this IP turned into a brand.
Australian Film
How would the marketing industry reposition Australian Film as a brand? We’re about to find out.
TV is Dead
If TV is dead, what replaces it? Comedian and filmmaker Dan Ilic spent 2010 in New York City trying to answer this question, working with Vimeo, CollegeHumor and Next New Networks,...
- 3/29/2011
- by Miguel Gonzalez
- Encore Magazine
Focal Attractions P/L, the publisher of Encore magazine and media portal mUmBRELLA, has recently entered into an agreement to represent Variety magazine in Australia and New Zealand.
“Having a local Variety representative will make it easier for individuals and organisations trying to reach the international screen industry to assess their options,” said sales director Sean McKeown.
Established in 1905, Variety is the bible of the international showbiz industry, covering film, television, theatre, music, interactive media and publishing.
“There has been a certain mystique attached to the brand down here, due to the fact that people had to deal with staff overseas,” added McKeown.
“Whilst everyone knows the brand and its international reach, most wouldn’t be fully aware of the options it offers – the daily and weekly print editions, plus the online components that include email newsletters for different industry segments and, of course, www.variety.com.”
To discuss international marketing opportunities with Variety,...
“Having a local Variety representative will make it easier for individuals and organisations trying to reach the international screen industry to assess their options,” said sales director Sean McKeown.
Established in 1905, Variety is the bible of the international showbiz industry, covering film, television, theatre, music, interactive media and publishing.
“There has been a certain mystique attached to the brand down here, due to the fact that people had to deal with staff overseas,” added McKeown.
“Whilst everyone knows the brand and its international reach, most wouldn’t be fully aware of the options it offers – the daily and weekly print editions, plus the online components that include email newsletters for different industry segments and, of course, www.variety.com.”
To discuss international marketing opportunities with Variety,...
- 7/27/2010
- by Miguel Gonzalez
- Encore Magazine
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