Liz Claman’s recent ahead-of-the-curve coverage of the effects of the coronavirus crisis on the stock market has been brought to you by Td Ameritrade. But the online broker hasn’t interrupted her Fox Business Network program once in the past three days to make its marketing point.
The anchor’s “The Claman Countdown” has been running without commercial interruption, giving viewers more time to focus on a stunning plunge of the Dow Jones Industrial Average. A Td Ameritrade logo runs on screen, part of a bid to make plain that the financial-services firm is partially responsible for the extra program time. Td Ameritrade has also helped to facilitate commercial-free blocks between 9 a.m. and noon this week on the Fox Corp,-owned business-news outlet.
“When you go to a Marvel movie at the most crucial moment, you don’t expect to see a commercial and have the action stop,...
The anchor’s “The Claman Countdown” has been running without commercial interruption, giving viewers more time to focus on a stunning plunge of the Dow Jones Industrial Average. A Td Ameritrade logo runs on screen, part of a bid to make plain that the financial-services firm is partially responsible for the extra program time. Td Ameritrade has also helped to facilitate commercial-free blocks between 9 a.m. and noon this week on the Fox Corp,-owned business-news outlet.
“When you go to a Marvel movie at the most crucial moment, you don’t expect to see a commercial and have the action stop,...
- 2/28/2020
- by Brian Steinberg
- Variety Film + TV
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