Hiding under the covers with your phone or laptop and whispering, “Just one more episode,” has become a guilty pleasure that many of us have discovered in the age of streaming. Binge releases of entire seasons make it possible to burn through a season of television in a single day, and a recent survey found that 66% of streaming audiences prefer to binge watch shows.
But new data from Parrot Analytics is challenging the notion that any one release model is universally better for streamers than the other. Parrot has done an exhaustive review of the analytics behind weekly, periodic — shows that release more than one episode at once, often in batches, but never all at the same time — and binge releases, and found that most streamers are best off with a hybrid release model.
The service that is best adapted to the binge-release system is (unsurprisingly) Netflix. The world’s...
But new data from Parrot Analytics is challenging the notion that any one release model is universally better for streamers than the other. Parrot has done an exhaustive review of the analytics behind weekly, periodic — shows that release more than one episode at once, often in batches, but never all at the same time — and binge releases, and found that most streamers are best off with a hybrid release model.
The service that is best adapted to the binge-release system is (unsurprisingly) Netflix. The world’s...
- 7/20/2023
- by David Satin
- The Streamable
For anyone who has lived their life online in the past few decades, platforms and apps collecting data about their usage habits certainly won’t come as a surprise. So, you probably won’t be shocked that Roku tracks what apps are being used the most on its platform, how often people turn on their TVs, or even what people are watching on the Roku Channel, but the streaming service has access to much more information than that, even down to your individual viewing habits.
At the 17th annual Media Sports and Entertainment Conference held at NYU last week, industry professionals, professors, and graduate students gathered to hear from the biggest brands in media including HBO Max, NBCUniversal, Netflix, Paramount Global, Disney, and more. In a session titled “Masters of Marketing,” which focused on how streaming services acquire new subscribers, Roku’s Senior Manager of Media and Entertainment Marketing Lana Li...
At the 17th annual Media Sports and Entertainment Conference held at NYU last week, industry professionals, professors, and graduate students gathered to hear from the biggest brands in media including HBO Max, NBCUniversal, Netflix, Paramount Global, Disney, and more. In a session titled “Masters of Marketing,” which focused on how streaming services acquire new subscribers, Roku’s Senior Manager of Media and Entertainment Marketing Lana Li...
- 3/9/2023
- by Mike Nelson
- The Streamable
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