Endemol Shine North America’s senior vice president of brand and digital partnerships Tamaya Petteway has once again added the studio’s licensing team to her purview, as NBCU and Sony vet Chris Lucero joins the Banijay-owned studio as executive director of licensing partnerships.
Petteway, who has been with Endemol Shine North America since 2015, formerly led the company’s licensing initiatives from April 2016-August 2019, and will now head up the newly named brand partnerships, licensing and digital team for the studio.
Between Petteway’s previous stint running the licensing team and now, Amber Sheppo was in the role from 2019 to 2021, then Scott Shillet was named vice president of licensing in 2021 and recently departed.
Petteway is now responsible for creating and expanding both licensing and brand partnership efforts for Endemol Shine North America’s titles. To date, she has created numerous brand partnerships across the shows “MasterChef” and “MasterChef Junior” (Fox...
Petteway, who has been with Endemol Shine North America since 2015, formerly led the company’s licensing initiatives from April 2016-August 2019, and will now head up the newly named brand partnerships, licensing and digital team for the studio.
Between Petteway’s previous stint running the licensing team and now, Amber Sheppo was in the role from 2019 to 2021, then Scott Shillet was named vice president of licensing in 2021 and recently departed.
Petteway is now responsible for creating and expanding both licensing and brand partnership efforts for Endemol Shine North America’s titles. To date, she has created numerous brand partnerships across the shows “MasterChef” and “MasterChef Junior” (Fox...
- 11/21/2022
- by Jennifer Maas
- Variety Film + TV
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