Tech and social entrepreneur Adam Werbach has joined Aaron Kaplan’s Kapital Entertainment in the newly created position of Head Of Digital. With his hire, the indie studio is launching Kapital Digital, a new division focused on digital content.
Kapital plans to work with writer, director, actor and producer partners to create experiences and extend storytelling beyond traditional scripted and unscripted/documentary television and film.
Kaplan first met Werbach over a year ago when the producer was introduced to Werbach about joining the advisory board for an app Kaplan and Kapital’s longtime head of production Mike Lohmann had created during the pandemic. That led to frequent conversations between the two about the convergence of tech and storytelling and entrepreneurial approaches to connecting with audiences.
“There are so many opportunities to reach an audience, and all of us at Kapital are excited to work with Adam to find unique ways...
Kapital plans to work with writer, director, actor and producer partners to create experiences and extend storytelling beyond traditional scripted and unscripted/documentary television and film.
Kaplan first met Werbach over a year ago when the producer was introduced to Werbach about joining the advisory board for an app Kaplan and Kapital’s longtime head of production Mike Lohmann had created during the pandemic. That led to frequent conversations between the two about the convergence of tech and storytelling and entrepreneurial approaches to connecting with audiences.
“There are so many opportunities to reach an audience, and all of us at Kapital are excited to work with Adam to find unique ways...
- 4/4/2023
- by Nellie Andreeva
- Deadline Film + TV
With the mid-term elections just two months away, Full Frontal with Samantha Bee has rolled out This is Not a Game: The Game, the TBS show’s live mobile app that rewards political knowledge with cash prizes.
As Bee explained during the Turner upfronts last May, the goal of the game is to drive voter turnout for the mid-terms elections, which are being billed as the most important election in generations. But don’t assume that Full Frontal viewers are leading the charge in terms of turning up at the polls. Amazingly, Bee said during a New York launch event for the app, only 52% of the show’s viewers are registered to vote.
That fact helped galvanize the effort to find an amusing way to drive turnout. “We have no idea if this will be impactful or not, but we just wanted to try something,” Bee said. “It felt like somebody needed to try something.
As Bee explained during the Turner upfronts last May, the goal of the game is to drive voter turnout for the mid-terms elections, which are being billed as the most important election in generations. But don’t assume that Full Frontal viewers are leading the charge in terms of turning up at the polls. Amazingly, Bee said during a New York launch event for the app, only 52% of the show’s viewers are registered to vote.
That fact helped galvanize the effort to find an amusing way to drive turnout. “We have no idea if this will be impactful or not, but we just wanted to try something,” Bee said. “It felt like somebody needed to try something.
- 9/6/2018
- by Dade Hayes
- Deadline Film + TV
NEW YORK -- The Ironweed Film Club, a new DVD distribution program set to launch Dec. 1, is aiming to advance progressive causes. Funded by Act Now Prods. president Adam Werbach "as a more effective way to create social change than elections," Ironweed will offer monthly special-edition DVDs featuring full-length features and related shorts, screening party guidelines and organizing tools to connect subscribers with local grass-roots organizations. Ironweed's first DVD will be Wetback, Arturo Perez Torres' feature docu following two Nicaraguan immigrants to the U.S., accompanied by the shorts "Where is Iraq?" -- about Iraqis now exiled in Jordan -- and Terminal Bar, focusing on various minority groups over the years at a rough New York bar.
- 11/23/2005
- The Hollywood Reporter - Movie News
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