WarnerMedia’s streaming service HBO Max said Monday that it has solidified its executive structure ahead of the spring 2020 launch of its direct-to-consumer video offering. The team will be headed by Otter Media CEO Tony Goncalves, who has been leading the development of the service since Otter came under the purview of AT&T’s WarnerMedia earlier this year.
Among the key execs is Andy Forssell who is Evp & General Manager, WarnerMedia Direct-to-Consumer. He had shifted to that role in May, replacing longtime Otter Gm Brad Bentley. He reports to Goncalves, who in turn reports to WarnerMedia Entertainment chief Bob Greenblatt.
“With Tony Goncalves, Andy Forssell and their experienced leadership teams, we are now well-positioned to deliver a best-in-class customer experience and go-to-market strategy that positions HBO Max for real success,” Greenblatt said Monday in a press release announcing the moves. “Combined with our stellar content teams, I’m thrilled with...
Among the key execs is Andy Forssell who is Evp & General Manager, WarnerMedia Direct-to-Consumer. He had shifted to that role in May, replacing longtime Otter Gm Brad Bentley. He reports to Goncalves, who in turn reports to WarnerMedia Entertainment chief Bob Greenblatt.
“With Tony Goncalves, Andy Forssell and their experienced leadership teams, we are now well-positioned to deliver a best-in-class customer experience and go-to-market strategy that positions HBO Max for real success,” Greenblatt said Monday in a press release announcing the moves. “Combined with our stellar content teams, I’m thrilled with...
- 9/30/2019
- by Patrick Hipes
- Deadline Film + TV
WarnerMedia announced several operational executive appointments for HBO Max, its premium service teed up to enter the streaming wars next year, under the leadership of Otter Media CEO Tony Goncalves.
HBO Max is slated to launch in the spring of 2020, with some 10,000 hours of content, including originals, library titles and licensed programming. WarnerMedia hasn’t announced pricing.
As previously announced, Goncalves reports to Robert Greenblatt, chairman of WarnerMedia Entertainment and Direct-To-Consumer. Goncalves leads the team handling product design, customer experience and lifecycle, acquisition and retention marketing, data reporting and insights, business development, and go-to-market strategy and business operations.
HBO Max operations are being led by Andy Forssell, Evp and general manager, WarnerMedia Direct-to-Consumer, who reports into Goncalves.
Reporting to Forssell, WarnerMedia on Monday announced a new team of execs that includes:
Sarah Lyons, Svp of product experience, who previously held various positions within DirecTV including VP of Ott media products,...
HBO Max is slated to launch in the spring of 2020, with some 10,000 hours of content, including originals, library titles and licensed programming. WarnerMedia hasn’t announced pricing.
As previously announced, Goncalves reports to Robert Greenblatt, chairman of WarnerMedia Entertainment and Direct-To-Consumer. Goncalves leads the team handling product design, customer experience and lifecycle, acquisition and retention marketing, data reporting and insights, business development, and go-to-market strategy and business operations.
HBO Max operations are being led by Andy Forssell, Evp and general manager, WarnerMedia Direct-to-Consumer, who reports into Goncalves.
Reporting to Forssell, WarnerMedia on Monday announced a new team of execs that includes:
Sarah Lyons, Svp of product experience, who previously held various positions within DirecTV including VP of Ott media products,...
- 9/30/2019
- by Todd Spangler
- Variety Film + TV
Warner Bros Digital Networks is bolstering its management ranks, adding senior executives in business development, strategic planning and marketing. Eric Besner has been named Svp Business Development; Greg Salter has been tapped Svp Business and Strategic Planning, and Katie Soo has been hired as Svp Marketing. The three will report to Jay Levine, Evp, Warner Bros Digital Networks. As Svp Business Development, Besner will work across Wbdn’s portfolio of digital services…...
- 7/10/2017
- Deadline TV
Three key hires have come on board to run Warner Brothers Digital Network, a division that manages both distribution and content for the label in the digital space. Former Spotify acquisitions head Eric Besner was named senior vice president in business development. Native son Greg Salter will serve as senior vice president in business and strategic planning, moving over from the same department at WB corporate. Katie Soo, formerly of Fullscreen Media and Hulu, has been named senior vice president of marketing. All three will report to Warner Bros. Digital Networks Executive Vice President Jay Levine. Also Read: Warner Bros Names Jp Richards.
- 7/10/2017
- by Matt Donnelly
- The Wrap
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