At 5pm today, the final note was played by the Impossible Orchestra, a 24-hour musical tribute to the 2.6m carers in Australia who look after their sick, aged or disabled loved ones.
The musical marathon, which took place in Melbourne’s Hamer Hall, was a metaphor for the ongoing sacrifice made by Australia’s carers, for government backed charity CareAware.
The event was performed by Melbourne Symphony Orchestra, Orchestra Victoria and the Australian National Academy of Music, with contributions from politicians, actors and comedians including Shaun Micallef, Josh Thomas and Charlie Pickering.
Interspersed with classical pieces by the likes of Vivaldi, Beethoven and Tchaikovsky, were video tributes to some of Australia’s carers.
The event was devised by McCann Melbourne.
Credits:
Executive Creative Director: John Mescall
Creative Team: Pat Baron, Matt Stoddart, Natasha Wood
Designers: Pat Baron, Cayne Snowden, Scott Hall
Producers: Jo Alach, Pauline McMillan
Group Account Director: Adrian...
The musical marathon, which took place in Melbourne’s Hamer Hall, was a metaphor for the ongoing sacrifice made by Australia’s carers, for government backed charity CareAware.
The event was performed by Melbourne Symphony Orchestra, Orchestra Victoria and the Australian National Academy of Music, with contributions from politicians, actors and comedians including Shaun Micallef, Josh Thomas and Charlie Pickering.
Interspersed with classical pieces by the likes of Vivaldi, Beethoven and Tchaikovsky, were video tributes to some of Australia’s carers.
The event was devised by McCann Melbourne.
Credits:
Executive Creative Director: John Mescall
Creative Team: Pat Baron, Matt Stoddart, Natasha Wood
Designers: Pat Baron, Cayne Snowden, Scott Hall
Producers: Jo Alach, Pauline McMillan
Group Account Director: Adrian...
- 10/28/2012
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
A campaign against bullying has won the latest round of the Sirens Awards from May to September.
Earphone Bully, was written by Marianne Harvey, Cristian Staal and Raphie Barnett from SapientNitro in Brisbane and Ralph van Dijk from Eardrum in Sydney.
The ad, which was the Australia’s only Gold Radio Lion at Cannes this year, won the single, craft and overall categories in round two of the 2013 Siren Awards.
Judge Tommy Cehak from agency JayGrey said: “Earphone Bully was the clear winner for Sirens Round 2. A haunting and disturbing entry that’s expertly crafted and uses the radio medium in an innovative way.”
The ad, best listened to with headphones, puts the listener in the shoes of the victim of bullying.
The campaign can be used for any anti-bullying organisation including Reach Out, Project Rockit and Bullying No Way and with a bank of 600 names can be personalised to pass on to friends.
Earphone Bully, was written by Marianne Harvey, Cristian Staal and Raphie Barnett from SapientNitro in Brisbane and Ralph van Dijk from Eardrum in Sydney.
The ad, which was the Australia’s only Gold Radio Lion at Cannes this year, won the single, craft and overall categories in round two of the 2013 Siren Awards.
Judge Tommy Cehak from agency JayGrey said: “Earphone Bully was the clear winner for Sirens Round 2. A haunting and disturbing entry that’s expertly crafted and uses the radio medium in an innovative way.”
The ad, best listened to with headphones, puts the listener in the shoes of the victim of bullying.
The campaign can be used for any anti-bullying organisation including Reach Out, Project Rockit and Bullying No Way and with a bank of 600 names can be personalised to pass on to friends.
- 8/16/2012
- by Colin Delaney
- Encore Magazine
Care Aware: supports 2.6m Australian carers
Actor and author William McInnes is the face of a new campaign to acknowledge the contribution carers make to society.
The first phase of a campaign for Care Aware by McCann centres on the website Careaware.com.au, which provides resources to help carers, information on how to become a ‘Care Aware Workplace’, and encourages social interaction to help spread the Care Aware message.
The site also features a number of videos that showcase Care Aware’s work.
McInnes said: “Many Australians don’t realize it, but at some stage in our lives we are statistically likely to become a carer for a family member, or require caring ourselves. This is why it is so important that we as a nation understand what caring is and what it involves.”
Another key part of the campaign is a continuous 24-hour symphonic concert in October at Melbourne’s prestigious Hamer Hall.
Actor and author William McInnes is the face of a new campaign to acknowledge the contribution carers make to society.
The first phase of a campaign for Care Aware by McCann centres on the website Careaware.com.au, which provides resources to help carers, information on how to become a ‘Care Aware Workplace’, and encourages social interaction to help spread the Care Aware message.
The site also features a number of videos that showcase Care Aware’s work.
McInnes said: “Many Australians don’t realize it, but at some stage in our lives we are statistically likely to become a carer for a family member, or require caring ourselves. This is why it is so important that we as a nation understand what caring is and what it involves.”
Another key part of the campaign is a continuous 24-hour symphonic concert in October at Melbourne’s prestigious Hamer Hall.
- 8/3/2012
- by Robin Hicks
- Encore Magazine
A new campaign for Victoria’s regional train operator attempts to guilt trip city-dwellers into catching up with their friends and family in the country.
The campaign for V/Line, created by McCann and Mrm, includes press, radio, outdoor, online and Dm, that will enable users to send a personalised guilt trip message to friends via the website vline.com.au/guilttrips or buy a ticket for a city friend.
Paul Matthews, Gm of marketing and stakeholder relations at V/Line, said: “Growing the ‘visiting family & friends’ segment is a key focus for V/Line. This market provides a huge boost to regional economies and is an important part of the Victorian State Government’s regional strategy. As every country person knows, it’s not always easy to get their friends and family in city to come and visit. A well-laid Guilt Trip is a great way of getting your...
The campaign for V/Line, created by McCann and Mrm, includes press, radio, outdoor, online and Dm, that will enable users to send a personalised guilt trip message to friends via the website vline.com.au/guilttrips or buy a ticket for a city friend.
Paul Matthews, Gm of marketing and stakeholder relations at V/Line, said: “Growing the ‘visiting family & friends’ segment is a key focus for V/Line. This market provides a huge boost to regional economies and is an important part of the Victorian State Government’s regional strategy. As every country person knows, it’s not always easy to get their friends and family in city to come and visit. A well-laid Guilt Trip is a great way of getting your...
- 5/31/2012
- by Colin Delaney
- Encore Magazine
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