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By the middle of the past decade, Kevin Hart had climbed about as high up the comedy mountaintop as it was possible to go, reliably filling arenas, releasing top-ranked Netflix specials and pumping out No. 1 box office hits like The Upside and Ride Along. But for Hart, getting rich and famous was just the first step to getting even wealthier.
Stardom today is a commodity, more monetizable than ever, and few have figured out how to leverage it more effectively than Hart, who in parallel with his comedy career has built a business empire so diversified, it’s nearly impossible to categorize, ranging from film and TV to health and fitness, consumer packaged goods, spirits, sportswear, fintech and biotech. Seemingly every A-lister has a production company, plenty shill for brands (care for a Nespresso?), a select few have built successful ones of their own (Casamigos,...
By the middle of the past decade, Kevin Hart had climbed about as high up the comedy mountaintop as it was possible to go, reliably filling arenas, releasing top-ranked Netflix specials and pumping out No. 1 box office hits like The Upside and Ride Along. But for Hart, getting rich and famous was just the first step to getting even wealthier.
Stardom today is a commodity, more monetizable than ever, and few have figured out how to leverage it more effectively than Hart, who in parallel with his comedy career has built a business empire so diversified, it’s nearly impossible to categorize, ranging from film and TV to health and fitness, consumer packaged goods, spirits, sportswear, fintech and biotech. Seemingly every A-lister has a production company, plenty shill for brands (care for a Nespresso?), a select few have built successful ones of their own (Casamigos,...
- 11/23/2022
- by Julian Sancton
- The Hollywood Reporter - Movie News
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