Paramount Network is plotting more Wife Swap after the unscripted format delivered decent ratings in key demos for the Viacom-owned network.
The broadcaster has ordered a second season of the UK format with 20 new episodes. It comes from Banijay Studios North America.
The network said that compared to the same slot the previous year, the show was up +77% with P18-49 (0.35 rating), up +96% with W18-49 (0.44 rating) and up +75% with total viewers.
The first season launched on April 4, having moved from its original buyer Cmt. The show, which was originally due to air in February on Cmt, moved after Viacom’s realignment of Viitsacom entertainment cable networks under Kent Alterman and Chris McCarthy. Cmt had been a part of a group that also included Paramount Network and TV Land. The programming of the three networks was overseen by Keith Cox, who bought and developed the updated Wife Swap for Cmt.
The broadcaster has ordered a second season of the UK format with 20 new episodes. It comes from Banijay Studios North America.
The network said that compared to the same slot the previous year, the show was up +77% with P18-49 (0.35 rating), up +96% with W18-49 (0.44 rating) and up +75% with total viewers.
The first season launched on April 4, having moved from its original buyer Cmt. The show, which was originally due to air in February on Cmt, moved after Viacom’s realignment of Viitsacom entertainment cable networks under Kent Alterman and Chris McCarthy. Cmt had been a part of a group that also included Paramount Network and TV Land. The programming of the three networks was overseen by Keith Cox, who bought and developed the updated Wife Swap for Cmt.
- 9/5/2019
- by Peter White
- Deadline Film + TV
Paramount Network picked up a second season of “Wife Swap,” the network announced on Wednesday.
The series, a reboot of the 2004 original which sees two families from different walks of life switch spouses for two weeks, will return for 20 additional episodes.
“‘Wife Swap’ is an iconic international hit that we knew would resonate with our Paramount Network audience,” Paramount Network development boss Keith Cox said in a statement. “Season 1 told entertaining and compelling stories of great families that were dramatic and at times pleasantly comedic. We’ll explore even more diverse families and their fascinating stories for Season 2.”
Also Read: 'Wife Swap' Revival Moves From Cmt to Paramount Network Ahead of Premiere
Hailing from Banijay Studios North America, “Wife Swap” is executive produced by David Goldberg, Ted Iredell, Perry Dance and John Platt.
The first season averaged a 0.35 rating among adults 18-49 with an average of 491,000 total viewers per episode.
The series, a reboot of the 2004 original which sees two families from different walks of life switch spouses for two weeks, will return for 20 additional episodes.
“‘Wife Swap’ is an iconic international hit that we knew would resonate with our Paramount Network audience,” Paramount Network development boss Keith Cox said in a statement. “Season 1 told entertaining and compelling stories of great families that were dramatic and at times pleasantly comedic. We’ll explore even more diverse families and their fascinating stories for Season 2.”
Also Read: 'Wife Swap' Revival Moves From Cmt to Paramount Network Ahead of Premiere
Hailing from Banijay Studios North America, “Wife Swap” is executive produced by David Goldberg, Ted Iredell, Perry Dance and John Platt.
The first season averaged a 0.35 rating among adults 18-49 with an average of 491,000 total viewers per episode.
- 9/5/2019
- by Reid Nakamura
- The Wrap
![Wife Swap (2004)](https://m.media-amazon.com/images/M/MV5BOGJhYTUyNzUtZjVkMy00ZDhkLTkzZGItMWFkNWM0MWNjOGY1XkEyXkFqcGdeQXVyMTUyNjc3NDQ4._V1_QL75_UX140_CR0,1,140,207_.jpg)
![Wife Swap (2004)](https://m.media-amazon.com/images/M/MV5BOGJhYTUyNzUtZjVkMy00ZDhkLTkzZGItMWFkNWM0MWNjOGY1XkEyXkFqcGdeQXVyMTUyNjc3NDQ4._V1_QL75_UX140_CR0,1,140,207_.jpg)
The reboot of reality TV show “Wife Swap” has swapped networks.
Paramount Network has announced it is taking over the show from Cmt, and will start airing 10 new episodes on April 4.
Each episode of the show takes two families from different walks of life and switches spouses, regardless of sex. During each swap, the new spouses must at first adhere to the rules of the the household they have just joined, before eventually being able to introduce their own ideas and beliefs. At the end, both couples meet face-to-face and discuss what they learned from the swap.
“Wife Swap” originally ran for six seasons from 2004 to 2010 on ABC, before the network brought it back for a seventh season in 2013.
“’Wife Swap’ is an iconic international hit that’s more relevant now than ever,” said Keith Cox, President of Development for Paramount Network. “There are plenty of fireworks in each episode that audiences expect,...
Paramount Network has announced it is taking over the show from Cmt, and will start airing 10 new episodes on April 4.
Each episode of the show takes two families from different walks of life and switches spouses, regardless of sex. During each swap, the new spouses must at first adhere to the rules of the the household they have just joined, before eventually being able to introduce their own ideas and beliefs. At the end, both couples meet face-to-face and discuss what they learned from the swap.
“Wife Swap” originally ran for six seasons from 2004 to 2010 on ABC, before the network brought it back for a seventh season in 2013.
“’Wife Swap’ is an iconic international hit that’s more relevant now than ever,” said Keith Cox, President of Development for Paramount Network. “There are plenty of fireworks in each episode that audiences expect,...
- 3/7/2019
- by Will Thorne
- Variety Film + TV
The program migration among Viacom cable networks continues. The revival of spouse-switching reality series Wife Swap, which which had been ordered a year ago by Cmt and was supposed to debut on the network Feb. 28, will instead air on siblings Paramount Network. The 10 one-hour episodes will begin airing April 4.
Paramount Network had been designated as Viacom’s leading scripted programming brand, while Cmt, labeled a reinforcing brand, had retreated from scripted programming after its foray with Nashville and Sun Records, to remain focused on reality fare.
Wife Swap‘s relocation does not signal a change in programming direction for either network. Premium scripted series remains a priority for Paramount Network, with some limited presence of unscripted, sports and doc on the schedule. (One of the first original series that launched the rebranded Paramount Network was the docuseries Rest In Power: The Trayvon Martin Story.)
The move reflects the latest realignment...
Paramount Network had been designated as Viacom’s leading scripted programming brand, while Cmt, labeled a reinforcing brand, had retreated from scripted programming after its foray with Nashville and Sun Records, to remain focused on reality fare.
Wife Swap‘s relocation does not signal a change in programming direction for either network. Premium scripted series remains a priority for Paramount Network, with some limited presence of unscripted, sports and doc on the schedule. (One of the first original series that launched the rebranded Paramount Network was the docuseries Rest In Power: The Trayvon Martin Story.)
The move reflects the latest realignment...
- 3/7/2019
- by Nellie Andreeva
- Deadline Film + TV
Cmt announced its winter programming lineup Wednesday, which included the premiere date for the “Wife Swap” revival that the network has dubbed, “the greatest and most successful televised social experiment of our time.”
Per the cabler, each episode of the Cmt revival of the docuseries (which originally ran from 2004-2010 on ABC) will feature two families from different walks of life who switch spouses and slowly learn to embrace their differences to come together and find common ground.
Along with “Wife Swap,” the Cmt’s Thursday night winter primetime block will include “Racing Wives,” an hour-long unscripted series that follows the opulent world of the wives of top race car drivers including Kurt and Kyle Busch, which will premiere Thursday, Jan. 3 at 9/8c, and season two of the docuseries “Music City,” from creator of the “The Hills,” which will air at 10/9c.
Also Read: 'Wife Swap' Son Jacob Stockdale Charged...
Per the cabler, each episode of the Cmt revival of the docuseries (which originally ran from 2004-2010 on ABC) will feature two families from different walks of life who switch spouses and slowly learn to embrace their differences to come together and find common ground.
Along with “Wife Swap,” the Cmt’s Thursday night winter primetime block will include “Racing Wives,” an hour-long unscripted series that follows the opulent world of the wives of top race car drivers including Kurt and Kyle Busch, which will premiere Thursday, Jan. 3 at 9/8c, and season two of the docuseries “Music City,” from creator of the “The Hills,” which will air at 10/9c.
Also Read: 'Wife Swap' Son Jacob Stockdale Charged...
- 10/24/2018
- by Jennifer Maas
- The Wrap
The four unscripted series are set to debut in 2014. They include two prime time weekly series with Untitled Virgins Project, a docu-series following the lives of young adults as they navigate the world of relationships and sexual pressures all while sharing one major thing in common: virginity; and MTV’s House Of Food (working title) featuring young aspiring chefs living under one roof while competing in a variety of cooking competitions for a chance to win a career-launching apprenticeship. Ted Iredell and Perry Dance (The Ted & Perry Co) are executive producers of House Of Food. Additionally, MTV has greenlit two new afternoon series, Snackdown (working title), from Rob Dyrdek. It is a new cooking competition show, challenging young cooks to unleash their imaginations on your standard “munchies fare” and elevate them to a fully baked art-form; and The Ex And The Why a 30-minute daytime strip from Jersey Shore executive...
- 8/5/2013
- by NELLIE ANDREEVA
- Deadline TV
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