Pharmaceutical giant Gsk is going to dramatic lengths to get consumers thinking about the challenges of Meningitis B.
Rather than pepper Lifetime’s TV schedule with traditional ads about the disease, Gsk has commissioned a short film on the subject, in which actor Soleil Moon Frye talks to parents and experts. Her efforts will show up in a three-minute vignette that appears during certain Lifetime movies; a 17-minute film made available via a bespoke digital site; and in “snackable” lengths via social and other venues. Melissa Joan Hart, who was, like Frye, a popular child actor and is a regular in Lifetime’s movies, will also appear in the vignettes, which will appear on digital outlets first and then on the cable network starting June 25.
“This isn’t a manufactured moment,” says Maura O’Donovan, vice president of ad sales partnerships at A+E Networks, in an interview. “It really is something that is authentic.
Rather than pepper Lifetime’s TV schedule with traditional ads about the disease, Gsk has commissioned a short film on the subject, in which actor Soleil Moon Frye talks to parents and experts. Her efforts will show up in a three-minute vignette that appears during certain Lifetime movies; a 17-minute film made available via a bespoke digital site; and in “snackable” lengths via social and other venues. Melissa Joan Hart, who was, like Frye, a popular child actor and is a regular in Lifetime’s movies, will also appear in the vignettes, which will appear on digital outlets first and then on the cable network starting June 25.
“This isn’t a manufactured moment,” says Maura O’Donovan, vice president of ad sales partnerships at A+E Networks, in an interview. “It really is something that is authentic.
- 6/20/2023
- by Brian Steinberg
- Variety Film + TV
Austin Stowell, Patrick Fischler, Bree Elrod and Philip Ettinger have been cast in “A Friend of the Family,” Peacock’s upcoming true crime limited series from UCP and showrunner and executive producer Nick Antosca.
The series is based on the true story of the Broberg family, whose daughter Jan (Hendrix Yancey) was kidnapped multiple times over a period of years by Robert “B” Berchtold (Jake Lacy), a charismatic, obsessed family “friend.” The Brobergs — devoted to their faith, family and community — were utterly unprepared for the sophisticated tactics their neighbor used to exploit their vulnerabilities, drive them apart and turn their daughter against them. “A Friend of the Family” follows how their lives were permanently altered and how they survived.
Stowell will play FBI Agent Pete Welsh, a young investigator dead set on returning Jan to her family. As a father himself, Pete invests in Jan’s case and grows frustrated...
The series is based on the true story of the Broberg family, whose daughter Jan (Hendrix Yancey) was kidnapped multiple times over a period of years by Robert “B” Berchtold (Jake Lacy), a charismatic, obsessed family “friend.” The Brobergs — devoted to their faith, family and community — were utterly unprepared for the sophisticated tactics their neighbor used to exploit their vulnerabilities, drive them apart and turn their daughter against them. “A Friend of the Family” follows how their lives were permanently altered and how they survived.
Stowell will play FBI Agent Pete Welsh, a young investigator dead set on returning Jan to her family. As a father himself, Pete invests in Jan’s case and grows frustrated...
- 4/6/2022
- by Selome Hailu
- Variety Film + TV
Peacock’s limited drama series A Friend Of The Family continues to build its cast, adding Austin Stowell (The Hating Game), Patrick Fischler (American Crime Story: Impeachment), Bree Elrod (Red Rocket) and Philip Ettinger (First Reformed). They will join previously announced stars Anna Paquin, Jake Lacy, Lio Tipton, Mckenna Grace and Hendrix Yancey. A Friend Of The Family comes from Nick Antosca, who serves as showrunner, writer and executive producer.
A Friend Of the Family is based on the harrowing true story of the Broberg family, whose daughter Jan was kidnapped multiple times over a period of years by a charismatic, obsessed family “friend.” The Brobergs — devoted to their faith, family, and community — were utterly unprepared for the sophisticated tactics their neighbor used to exploit their vulnerabilities, drive them apart, and turn their daughter against them. This is the story of how their lives were permanently altered — and how they survived.
A Friend Of the Family is based on the harrowing true story of the Broberg family, whose daughter Jan was kidnapped multiple times over a period of years by a charismatic, obsessed family “friend.” The Brobergs — devoted to their faith, family, and community — were utterly unprepared for the sophisticated tactics their neighbor used to exploit their vulnerabilities, drive them apart, and turn their daughter against them. This is the story of how their lives were permanently altered — and how they survived.
- 4/6/2022
- by Alexandra Del Rosario
- Deadline Film + TV
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