In his first open letter to the YouTube community this week, newly appointed CEO Neal Mohan dropped an eye-popping statistic about YouTube’s gaming efforts: Total views for gaming-related content crossed 2 trillion during the year. And as of December 2022, a YouTube rep told The Hollywood Reporter that gaming-related content brought in more than 500 million logged-in daily active viewers and more than 120 billion hours of watch time.
Suffice it to say that gaming content — which can span livestreams to traditional on-demand video — is massively popular on YouTube, which launched YouTube Gaming nearly eight years ago to compete with Amazon’s Twitch. Since then, the division has attracted top Twitch talent like Ludwig (Ludwig Ahgren), DrLupo (Benjamin Lupo), TimTheTatman (Tim Betar), Valkyrae (Rachell Hofstetter), Myth (Ali Kabbani), CouRage (Jack Dunlop) and LazarBeam (Lannan Eacott) for exclusive deals and brought gaming-friendly features like channel memberships and super chat to the main YouTube experience.
Suffice it to say that gaming content — which can span livestreams to traditional on-demand video — is massively popular on YouTube, which launched YouTube Gaming nearly eight years ago to compete with Amazon’s Twitch. Since then, the division has attracted top Twitch talent like Ludwig (Ludwig Ahgren), DrLupo (Benjamin Lupo), TimTheTatman (Tim Betar), Valkyrae (Rachell Hofstetter), Myth (Ali Kabbani), CouRage (Jack Dunlop) and LazarBeam (Lannan Eacott) for exclusive deals and brought gaming-friendly features like channel memberships and super chat to the main YouTube experience.
- 3/6/2023
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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YouTube has hired Leo Olebe, a games partnerships executive at parent company Google, to lead the video giant’s gaming division, a Google spokesperson told The Hollywood Reporter.
Olebe will fill the top gaming executive role at YouTube roughly nine months after Ryan Wyatt, YouTube’s former head of gaming, exited in February to become the CEO of the Web3 company Polygon Studios.
At Google, Olebe currently leads the games partnerships team for Google Play, where he works closely with developers and publishers. He previously spent more than five years at Facebook, now known as Meta, where he led the company’s global games partnerships and business development and launched Facebook Gaming’s Black gaming creator program.
Olebe will join YouTube as the company has begun poaching a number of top gamers — including Benjamin Lupo (“DrLupo”), Tim Betar (“TimTheTatman“), Rachell Hofstetter (“Valkyrae”), Elliott...
YouTube has hired Leo Olebe, a games partnerships executive at parent company Google, to lead the video giant’s gaming division, a Google spokesperson told The Hollywood Reporter.
Olebe will fill the top gaming executive role at YouTube roughly nine months after Ryan Wyatt, YouTube’s former head of gaming, exited in February to become the CEO of the Web3 company Polygon Studios.
At Google, Olebe currently leads the games partnerships team for Google Play, where he works closely with developers and publishers. He previously spent more than five years at Facebook, now known as Meta, where he led the company’s global games partnerships and business development and launched Facebook Gaming’s Black gaming creator program.
Olebe will join YouTube as the company has begun poaching a number of top gamers — including Benjamin Lupo (“DrLupo”), Tim Betar (“TimTheTatman“), Rachell Hofstetter (“Valkyrae”), Elliott...
- 10/19/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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