Dancers at the Sportmax store. Photograph by Fran Roberts. New York City’s Sportmax boutique was transformed into an interactive performance space last week much to the delight of the fashionable crowd that gathered there despite the howling wind and falling temperatures. The evening was conceptualized by the Italian brand in collaboration with installation artist Sebastian Agneessens in hopes of exposing partygoers to alternative forms of art and expression. On this occasion the crowd was treated to a contemporary dance choreographed by Andrea Miller, whose company Gallim Dance has been on enthusiasts’ radar since a breakout performance at Joyce Soho Presents in 2007. The performance began with the dancers slowly emerging from the store’s dressing rooms—yes, you read that correctly, the dressing rooms—evoking the image of flowers budding from their seeds. Dancers wore different Sportmax pieces, including body-con shrunken hoodies, tights, and gloves barely reaching the wrist, all...
- 12/17/2009
- Vanity Fair
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