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Hearing the phrase “debut release from a TikTok star” doesn’t often inspire confidence in what’s about to follow, but Bella Poarch, who posted a lip-syncing clip of herself in the summer of 2020 that remains TikTok’s most-viewed video to this day, has gone her own way for her debut EP, Dolls. Poarch’s debut single, the Danny Elfman-in-emoji flip-off “Build a Bitch,” laid the groundwork for the 25-year-old’s aesthetic; it combines insouciant, pop-culture-referencing lyrics with a lip-sync-ready chorus and kiddie-music detailing, and it drives home its...
- 8/12/2022
- by Maura Johnston
- Rollingstone.com
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Bella Poarch knows she’s bad news — but in her hypnotic new single “Living Hell,” the viral superstar just can’t manage to keep someone she’s hurt at bay.
The Andrew Donoho-directed clip finds Poarch trapped inside a seemingly nondescript house teeming with paranormal activity — clothing suspended in air, an eerie little girl inside a mirror, psychokinetic forces — as she pleads with a lover to stay away and stop pursuing their relationship. “I can make your life a living hell if I wanted to,” she coos on the song’s chorus.
The Andrew Donoho-directed clip finds Poarch trapped inside a seemingly nondescript house teeming with paranormal activity — clothing suspended in air, an eerie little girl inside a mirror, psychokinetic forces — as she pleads with a lover to stay away and stop pursuing their relationship. “I can make your life a living hell if I wanted to,” she coos on the song’s chorus.
- 8/12/2022
- by Kat Bouza
- Rollingstone.com
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It’s time to take it down a notch, right Easy Life? On Tuesday, the English indie band released their single “Ott” (abbreviation for “over the top”), featuring Benee, about wanting people to simply just chill for a second.
“The song deals with the concept of having one too many. There are people in all of our lives that need to calm the fuck down, this is their anthem,” the band wrote on Instagram. “You ought to keep it lowkey,/You’re too close to Od,” sings Murray Matravers on the track.
“The song deals with the concept of having one too many. There are people in all of our lives that need to calm the fuck down, this is their anthem,” the band wrote on Instagram. “You ought to keep it lowkey,/You’re too close to Od,” sings Murray Matravers on the track.
- 7/5/2022
- by Tomás Mier
- Rollingstone.com
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Bella Poarch had a panic attack this morning. While pulling her glossy black hair into a high ponytail and doing her makeup for a 9 a.m. appointment, the nerves hit. She wasn’t so sure she wanted to leave her home on the east side of Los Angeles, where she lives with her cat, PeePee, and French bulldog, PooPoo. Actually, she was sure she didn’t. Yet here she is, sitting across the couch from me at a studio in Culver City, the 25-year-old Navy veteran turned mega-viral creator — her...
- 4/22/2022
- by Brittany Spanos
- Rollingstone.com
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TikTok star and budding musician Bella Poarch has signed with A3 Artists Agency for representation within the talent agency’s alternative programming, digital media, licensing, and branding division.
Poarch has amassed 78 million followers on TikTok, where she is best known for her quirky lip-sync videos. She is also signed to Warner Records and launched her debut single, "Build A Bitch," in May. The influencer-studded music video counts 267 million views to date.
Poarch has recently been teasing a follow-up track titled "Inferno," featuring future tourmate Sub Urban (below), which is set to drop on Aug. 13. That clip will also feature a slew of top gamers as guest stars, including Adin Ross, Disguised Toast, TommyInnit, and Ludwig. In a note on Twitter, Poarch shared that the song and video would touch on her own experiences of sexual assault.
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Poarch has amassed 78 million followers on TikTok, where she is best known for her quirky lip-sync videos. She is also signed to Warner Records and launched her debut single, "Build A Bitch," in May. The influencer-studded music video counts 267 million views to date.
Poarch has recently been teasing a follow-up track titled "Inferno," featuring future tourmate Sub Urban (below), which is set to drop on Aug. 13. That clip will also feature a slew of top gamers as guest stars, including Adin Ross, Disguised Toast, TommyInnit, and Ludwig. In a note on Twitter, Poarch shared that the song and video would touch on her own experiences of sexual assault.
Visit Tubefilter for more great stories.
- 8/11/2021
- by Geoff Weiss
- Tubefilter.com
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TikTok phenom-turned-popstar Bella Poarch -- who holds the record for the most-viewed TikTok video of all time -- is hitting the road.
The 24-year-old, who is signed to Warner Records, is joining singer Sub Urban on a tour that the duo is dubbing Virgil’s Mania. The venture kicks off in California on Sept. 7 and Poarch and Sub urban will play 20 shows, concluding on Oct. 12.
Poarch entered the music industry seemingly out of nowhere and with explosive aplomb. The high-concept and star-studded music video for her debut single, "Build A Bitch," was the biggest YouTube debut for a new artist, garnering 100 million views in roughly a week. On Spotify, the track surpassed 50 million streams in 19 days. "Build A Bitch" also debuted at No. 58 on the Billboard Hot 100.
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The 24-year-old, who is signed to Warner Records, is joining singer Sub Urban on a tour that the duo is dubbing Virgil’s Mania. The venture kicks off in California on Sept. 7 and Poarch and Sub urban will play 20 shows, concluding on Oct. 12.
Poarch entered the music industry seemingly out of nowhere and with explosive aplomb. The high-concept and star-studded music video for her debut single, "Build A Bitch," was the biggest YouTube debut for a new artist, garnering 100 million views in roughly a week. On Spotify, the track surpassed 50 million streams in 19 days. "Build A Bitch" also debuted at No. 58 on the Billboard Hot 100.
Visit Tubefilter for more great stories.
- 6/9/2021
- by Geoff Weiss
- Tubefilter.com
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A deluge of J. Cole tracks took over the latest Rolling Stone Top 100 Songs chart: Following the release of The Off-Season, the rapper scored eight of the ten most popular tracks in the country.
The leader was “My.Life” with 21 Savage and Morray, which earned 36.4 million streams. (Cole and 21 Savage also earned a major hit with “A Lot” in 2019.) The Off-Season track “Amari” landed at Number Three with 32.8 million streams, followed by “Pride.Is.the.Devil” with Lil Baby (Number Four, 31.5 million) and album opener “95.South” (Number 5, 30 million streams...
The leader was “My.Life” with 21 Savage and Morray, which earned 36.4 million streams. (Cole and 21 Savage also earned a major hit with “A Lot” in 2019.) The Off-Season track “Amari” landed at Number Three with 32.8 million streams, followed by “Pride.Is.the.Devil” with Lil Baby (Number Four, 31.5 million) and album opener “95.South” (Number 5, 30 million streams...
- 5/24/2021
- by Elias Leight
- Rollingstone.com
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YouTube has renewed its music series Released for a second season. The new season will kick off with rapper Ddg, with upcoming episodes featuring Demi Lovato and Sub Urban to follow.
A revival of MTV’s Trl, Released premieres every Thursday night at 11:45 pm Et, moments before the artists drop their latest music videos. Each 15 minute episode provides unfiltered access to the week’s featured artist and their new music ahead of its official release on YouTube. The show also reveals exclusive music news, special announcements, and check-ins with other artists as music fans around the world countdown to the premiere together.
Sub Urban will be the featured artist on March 25 and Lovato on April 1. Artists who previously joined the weekly YouTube series are Blackpink, Miley Cyrus, Dua Lipa and more. Washington D.C DJ Little Bacon Bear hosts the series, which is produced by Den of Thieves and Gunpowder & Sky.
A revival of MTV’s Trl, Released premieres every Thursday night at 11:45 pm Et, moments before the artists drop their latest music videos. Each 15 minute episode provides unfiltered access to the week’s featured artist and their new music ahead of its official release on YouTube. The show also reveals exclusive music news, special announcements, and check-ins with other artists as music fans around the world countdown to the premiere together.
Sub Urban will be the featured artist on March 25 and Lovato on April 1. Artists who previously joined the weekly YouTube series are Blackpink, Miley Cyrus, Dua Lipa and more. Washington D.C DJ Little Bacon Bear hosts the series, which is produced by Den of Thieves and Gunpowder & Sky.
- 3/18/2021
- by Alexandra Del Rosario
- Deadline Film + TV
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Early in 2019, Sub Urban’s “Cradles” — a pinging, defiantly introverted single — helped establish a path that has now become commonplace in the music industry: A deluge of TikTok users picked “Cradles” to soundtrack their 15-second videos, leading to a surge in streams, and the wave of interest helped carry Sub Urban all the way to Number One at Alternative radio.
Sub Urban signed a deal with Warner Records. This summer, his label set about trying to make lightning strike the same spot twice with the song “Freak,” a haunted-house pop cut with an insistent,...
Sub Urban signed a deal with Warner Records. This summer, his label set about trying to make lightning strike the same spot twice with the song “Freak,” a haunted-house pop cut with an insistent,...
- 10/12/2020
- by Elias Leight
- Rollingstone.com
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This summer, Shalfi Edu went viral without singing a note. The 25-year-old guitarist posted a video of his playing — full of flitting fingers, though the mood remains insistently tranquil — on the app TikTok, which now functions as music’s primary discovery engine. Edu added a caption out of a teen romcom, a stamp of emotion on all the casual showmanship: “You’ve hurt someone who’s hurt you. Seeing them suffer causes you pain, but you’re too angry to apologize or stop. You feel conflicted.” The clip has earned...
- 9/9/2020
- by Elias Leight
- Rollingstone.com
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WhoHeem is the latest artist to go from unknown to ubiquitous in an astonishingly short time period thanks in part to the widespread adoption of his song “Lets Link” on TikTok. This trajectory has become increasingly common in the music industry over the last 20 months, helping Sub Urban, Benee, 24kgoldn, Arizona Zervas, Conkarah, and Jawsh 685, among others, earn breakout hits.
Before August 20th, WhoHeem was quietly earning between 10,000 and 15,000 streams a week in the U.S. for most of the summer, according to the analytics company Alpha Data. Then the rapper released “Lets Link,...
Before August 20th, WhoHeem was quietly earning between 10,000 and 15,000 streams a week in the U.S. for most of the summer, according to the analytics company Alpha Data. Then the rapper released “Lets Link,...
- 9/8/2020
- by Elias Leight
- Rollingstone.com
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For every previously unknown single that reaches ubiquity after earning the affection of TikTok users — from Sub Urban’s “Cradles” to StaySolidRocky’s “Party Girl” to Claire Rosinkranz’s “Backyard Boy” — there seems to be a random oldie that experiences a sudden resurgence thanks to the app: Ciara’s “Get Up,” Ke$ha’s “Cannibal,” La Roux’s “Bulletproof.”
The latest is “Because of You,” a gliding 2007 single from the R&b triple-threat — singer-writer-producer — Ne-Yo. The song has now soundtracked more than 800,000 TikTok videos, many of which feature a pair...
The latest is “Because of You,” a gliding 2007 single from the R&b triple-threat — singer-writer-producer — Ne-Yo. The song has now soundtracked more than 800,000 TikTok videos, many of which feature a pair...
- 9/1/2020
- by Elias Leight
- Rollingstone.com
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Early in 2019, a manager for an aspiring rapper named Flo Milli tracked down the TikTok user @nicemichael and offered him $200 to bring more attention to a dance for “Beef Flomix.” The resulting video clip amassed more than 100,000 likes, helping jumpstart “Beef Flomix;” after the song became popular on the app, Flo Milli signed to RCA.
The days of such straightforward campaigns on TikTok — which has provided rocket-fuel for breakout singles ranging from Sub Urban’s “Cradles” to Doja Cat’s “Say So” to Tokyo’s Revenge’s “Goodmorningtokyo!” to StaySolidRocky...
The days of such straightforward campaigns on TikTok — which has provided rocket-fuel for breakout singles ranging from Sub Urban’s “Cradles” to Doja Cat’s “Say So” to Tokyo’s Revenge’s “Goodmorningtokyo!” to StaySolidRocky...
- 6/11/2020
- by Elias Leight
- Rollingstone.com
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In 2008, Jay Sean released “Ride It,” a dance-floor come-on that became a hit everywhere — except for the U.S. Now, it’s enjoying a second life. A house-music remix by Regard became popular on the video app TikTok, which allows users to set short clips to music. After the “Ride It” remix soundtracked millions of TikTok videos, Epic Records picked up the rights to the single in the U.S. and started promoting it to radio. Regard’s version earned more than 4,200 spins on the pop airwaves in February, according to Mediabase,...
- 2/28/2020
- by Elias Leight
- Rollingstone.com
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