Exclusive: Back in June 2019, when Quibi founder Jeffrey Katzenberg and CEO Meg Whitman unveiled that their $1.7Bn-backed streaming platform would launch on April 6, 2020, the world looked very different than it does today. Flash forward 10 months and the planet is in the grips of a deadly pandemic that has infected one million people, with many countries on lockdown. Safe to say, it’s probably not the celebratory atmosphere that Quibi’s head honchos were looking forward to.
And yet, millions of people are stuck at home in isolation, and most of us are voraciously consuming entertainment. That could help Quibi attract some curious early adopters, and as Katzenberg told us in an interview last week, the company’s response to the crisis is to offer the service free for the first 90 days, in acknowledgment of the challenges for people in this uncertain time. With 50 shows at launch, and a total of...
And yet, millions of people are stuck at home in isolation, and most of us are voraciously consuming entertainment. That could help Quibi attract some curious early adopters, and as Katzenberg told us in an interview last week, the company’s response to the crisis is to offer the service free for the first 90 days, in acknowledgment of the challenges for people in this uncertain time. With 50 shows at launch, and a total of...
- 4/3/2020
- by Tom Grater
- Deadline Film + TV
NBC News’ newest programs won’t be appearing on NBC, MSNBC or CNBC.
In April, four new NBC News programs will debut on Quibi, the short-form video service launched by media entrepreneur Jeffrey Katzenberg. And the four programs – “Morning Report,” “Evening Report,” “Saturday Report” and “Sunday Report,” – offer different things to subscribers based on what they are most likely to crave at certain moments in their daily or weekly routines. The programs are likely to last five to eight minutes, depending on when they air and the subjects they tackle.
“This is going to have the DNA of NBC, the flavor of NBC News,” says Madeleine Haeringer, an NBC News senior executive producer who oversees the news division’s partnership with Quibi, in an interview. But the productions involve people who “come from the network as well as people who come from the outside, from digital, and we want to combine,...
In April, four new NBC News programs will debut on Quibi, the short-form video service launched by media entrepreneur Jeffrey Katzenberg. And the four programs – “Morning Report,” “Evening Report,” “Saturday Report” and “Sunday Report,” – offer different things to subscribers based on what they are most likely to crave at certain moments in their daily or weekly routines. The programs are likely to last five to eight minutes, depending on when they air and the subjects they tackle.
“This is going to have the DNA of NBC, the flavor of NBC News,” says Madeleine Haeringer, an NBC News senior executive producer who oversees the news division’s partnership with Quibi, in an interview. But the productions involve people who “come from the network as well as people who come from the outside, from digital, and we want to combine,...
- 3/13/2020
- by Brian Steinberg
- Variety Film + TV
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