Since co-founding Side Road Media in 2015, Jeff has directed numerous commercials, branded documentaries and episodic web series. Jeff's dedication to creative storytelling guided his 20-year television career from his hometown in Iowa to L.A., New York to Paris and points beyond. His work as a cinematographer gave him the opportunity to produce stories at The White House, three Olympic Games and at the forefront of high profile news events around the world. As a staff photographer at NBC News in New York City, his work was showcased on NBC Nightly News, The Today Show, MSNBC and Dateline. Along the way, Jeff was honored with two national Edward R. Murrow Awards, 20 regional Emmy Awards and was runner-up to the National Press Photographers Association's Photographer of the Year. Most recently, he directed a short film titled "Sludge" which is gaining popularity in the film festival circuit.