Media company Apn has bought a majority share of online e-commerce site BrandsExclusive in a bid to boost its digital delivery capabilities. BrandsExclusive, which claims to be “Australia’s largest private shopping club,” has 1.7m members on its database.
BrandsExclusive launched in 2008 and offers consumers discounted goods from well-known brands. Co-founders Daniel Jarosch and Rolf Weber were also involved in group buying site Spreets.com.au, which is a competitor to Apn’s own site grabone.com.au, but are not longer involved in its day to day management.
Apn made an investment of $36m which gives it a 82% equity stake. BrandsExclusive is expected to deliver turnover of $70m in 2012. An additional payment of up to $30m will be made, subject to the site achieving earnings targets for 2013. The company predicts this investment will represent an increase of seven or eight times the existing Ebitda for 2013.
In February Apn sold...
BrandsExclusive launched in 2008 and offers consumers discounted goods from well-known brands. Co-founders Daniel Jarosch and Rolf Weber were also involved in group buying site Spreets.com.au, which is a competitor to Apn’s own site grabone.com.au, but are not longer involved in its day to day management.
Apn made an investment of $36m which gives it a 82% equity stake. BrandsExclusive is expected to deliver turnover of $70m in 2012. An additional payment of up to $30m will be made, subject to the site achieving earnings targets for 2013. The company predicts this investment will represent an increase of seven or eight times the existing Ebitda for 2013.
In February Apn sold...
- 6/21/2012
- by Cathie McGinn
- Encore Magazine
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