Even in the age of streaming, the movie poster is an essential component of prerelease marketing campaigns, aimed either at getting you to the theater or — these days — getting you to click play. As we approach the 30th anniversary of Sam Raimi's sword-and-sorcery comedy "Army of Darkness," we look back on its iconic poster art, one that star Bruce Campbell reckons he's signed a hundred million times.
The third of Raimi's blood-soaked "Evil Dead" series, "Army of Darkness" flopped at the box office in early '93, simultaneously too weird to seduce new fans and too confusing for those who were expecting more cabin-in-the-woods mayhem. Since then, it has exploded in popularity on home video and gained a cult following, gathering its foothold in the pop culture consciousness by its endless supply of quotes, spectacular production design and practical effects, and a classic movie poster immortalizing its hero in...
The third of Raimi's blood-soaked "Evil Dead" series, "Army of Darkness" flopped at the box office in early '93, simultaneously too weird to seduce new fans and too confusing for those who were expecting more cabin-in-the-woods mayhem. Since then, it has exploded in popularity on home video and gained a cult following, gathering its foothold in the pop culture consciousness by its endless supply of quotes, spectacular production design and practical effects, and a classic movie poster immortalizing its hero in...
- 2/14/2023
- by Anya Stanley
- Slash Film
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