Lisa Sherman, who has run the day-to-day-operations at Logo since its 2005 launch, is leaving the company as the Viacom network will be aligned with MTV. This marks an end of an era for Logo, started by then-president Brian Graden with Sherman as his top lieutenant. She took the reins of the network in 2008 when she was named Evp and general manager. The move to put Logo under the MTV umbrella, reporting to MTV President Stephen Friedman, will likely accelerate the transformation of Logo from a network strictly focused on the Lgbt community one that caters to wider audience, which started last year. Over the years, Logo tried different types of programming, including scripted series and a daily talk show, but it always has been best known for its signature unscripted show, RuPaul’s Drag Race. Here is the memo about Sherman’s departure sent internally by Van Toffler, President of...
- 10/8/2013
- by NELLIE ANDREEVA
- Deadline TV
Lisa Sherman is leaving Logo TV network after eight years with the gay-targeted cable channel. “It is with reluctance that I have accepted Lisa’s Sherman’s resignation as executive VP and general manger of Logo,” said Viacom Media Networks Music and Logo Group president, Van Toffler, in an internal memo on Monday obtained by TheWrap. Sherman helped launch the network with then president Brian Graden in 2005 and was made executive vice president and general manager in 2008. In that position, she managed daily operations for the channel. Under her watch, the network grew from 13 million homes to more than 50...
- 10/8/2013
- by Jethro Nededog
- The Wrap
Logo's Lisa Sherman is exiting the network she helped to launch, resigning from the post Monday. With Brian Graden, Sherman launched the first-ever ad-supported channel specifically catering to the lesbian, gay, bisexual and transgender community. She was named executive vp and Gm in 2008 and had been running Logo's day-to-day operations since. "From the start, Logo has been a labor of love for me," Sherman said in a statement to THR. "I leave with pride in the programming we created, the advertisers we brought to the table, the audience we built, excitement for my next
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- 10/7/2013
- by Lesley Goldberg
- The Hollywood Reporter - Movie News
Logo, the Lgbt-themed TV network that launched in 2005, announced its new slate of programming this week, and a pretty big change along with it: starting now, the Viacom-owned station will shift its focus away from airing shows with queer leads. The place that brought you the highs of RuPaul's Drag Race, the lows of The A-List: Dallas, and the never-ending repeats of Queer As Folk will now bring you... this: Greenlighted programs for the spring and fall include Design My Dog, a canine makeover series from the creators of America’s Next Top Model; Eden Wood’s World, an unscripted series about Toddlers & Tiara’s 6-year-old diva Eden Wood; and Wiseguys, a sort of Real Housewives meets Mob Wives show following a straight Mafia princess‘ adjustment to life in L.A. The reasoning behind the change, according to general manager Lisa Sherman, goes something like this: as [...]...
- 2/23/2012
- Nerve
Chris Egan has been cast in ABC's fantasy version of Beauty and the Beast. Obviously too pretty to play the beast without blowing the SFX budget, Egan will play Gorrick, the princess's fiancé and most trusted of her father's soldiers.
The New York Times says that Google is not only working on a connected heads-up display, but they're going to be ready to ship by the end of the year at a $250-$600 price point. I'll be honest with you Marge, I don't care if they're uglier than the BCGs the Air Force gave me, I'll hock a kidney to get a pair if they work.
For the record, disgraced former Speaker Gingrich, you can put a gun rack in a Chevy Volt.
I haven't seen Red, so I'm not sure the tone of the movie. But when the headline is that Red 2 is going to use Galaxy Quest director Dean Parisot,...
The New York Times says that Google is not only working on a connected heads-up display, but they're going to be ready to ship by the end of the year at a $250-$600 price point. I'll be honest with you Marge, I don't care if they're uglier than the BCGs the Air Force gave me, I'll hock a kidney to get a pair if they work.
For the record, disgraced former Speaker Gingrich, you can put a gun rack in a Chevy Volt.
I haven't seen Red, so I'm not sure the tone of the movie. But when the headline is that Red 2 is going to use Galaxy Quest director Dean Parisot,...
- 2/22/2012
- by lostinmiami
- The Backlot
Brent Zacky has joined Logo as Svp Original Programming and Development. He will oversee all aspects of original programming and manage the network's bi-coastal development team, reporting to Lisa Sherman, Logo's Evp and General Manager. Zacky comes from TLC, where he was VP Development and Programming and developed such series as Cake Boss, Outrageous Kid Parties, Freaky Eaters, Homecoming, My Big Fat Gypsy Wedding, Niecy Nash’s Wedding Bash and the upcoming All-American Muslim. He also oversaw all live coverage of the Royal Wedding on TLC. Before that, he spent five years at E!, rising to VP Development.
- 8/22/2011
- by NELLIE ANDREEVA
- Deadline TV
Photograph by Christopher Sturman
Lisa Sherman Executive Vice President and General Manager, Logo Viacom New York, New York
Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes.
"When we launched Logo, there was some question whether companies would take the risk to participate in an Lgbt channel. Our only advertisers were Orbitz, Paramount Pictures, and Subaru; we had to do a lot of education about the consumer power of this market. We learned that our viewers are 81% more likely to watch commercials and want to support those brands that are supporting them.
We develop marketing that helps contextualize brands with our audience. For instance, Levi's developed a campaign around living an authentic, unbuttoned life to promote 501 jeans. We married that with...
Lisa Sherman Executive Vice President and General Manager, Logo Viacom New York, New York
Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes.
"When we launched Logo, there was some question whether companies would take the risk to participate in an Lgbt channel. Our only advertisers were Orbitz, Paramount Pictures, and Subaru; we had to do a lot of education about the consumer power of this market. We learned that our viewers are 81% more likely to watch commercials and want to support those brands that are supporting them.
We develop marketing that helps contextualize brands with our audience. For instance, Levi's developed a campaign around living an authentic, unbuttoned life to promote 501 jeans. We married that with...
- 10/30/2009
- by Kate Rockwood
- Fast Company
Reading resumes ranks right up there with interpreting the fine print on the back of your credit card statement. You know it's important but it's oh, so painful.
After 30 years of reading resumes, I know I'm going to find just one or two nuggets of useful information in any resume. I don't care about the rest. I know a resume is so over-edited that it's just a faint representation of the person it's about. That's why so few resumes yield interviews.
On the other hand, I love talking with prospective job candidates to find out what their stories are. Few have one to tell, and that makes it easy to move on to the next without hesitation or guilt. The one who has a story--well, now we're getting somewhere.
A person with a story to tell knows the importance of having a beginning, a middle, and an end. (Can you say,...
After 30 years of reading resumes, I know I'm going to find just one or two nuggets of useful information in any resume. I don't care about the rest. I know a resume is so over-edited that it's just a faint representation of the person it's about. That's why so few resumes yield interviews.
On the other hand, I love talking with prospective job candidates to find out what their stories are. Few have one to tell, and that makes it easy to move on to the next without hesitation or guilt. The one who has a story--well, now we're getting somewhere.
A person with a story to tell knows the importance of having a beginning, a middle, and an end. (Can you say,...
- 10/28/2009
- by Nick Corcodilos
- Fast Company
Sherman promoted at Logo
Lisa Sherman has been upped to executive vp/GM at Logo, the MTV Networks channel that targets lesbian, gay, bisexual and transgender viewers.
As senior vp/GM for two years, Sherman was charged with launching Logo, running its day-to-day operations and creating and implementing an aggressive business plan. Sherman also has worked closely with Brian Graden, president of MTV Networks Music Group Entertainment and Logo, to develop the network's slate of original and acquired programming.
As senior vp/GM for two years, Sherman was charged with launching Logo, running its day-to-day operations and creating and implementing an aggressive business plan. Sherman also has worked closely with Brian Graden, president of MTV Networks Music Group Entertainment and Logo, to develop the network's slate of original and acquired programming.
- 2/5/2008
- The Hollywood Reporter - Movie News
Viacom sets lineup for Logo management
Viacom has unveiled the management team operating the new gay-themed cable channel Logo. Lisa Sherman has been named senior vp and general manager of Logo. New to the cable business, she comes from the marketing world, having served as a senior executive at Verizon Communications for 17 years, and more recently, as a senior vp at New York advertising agency Hill, Holliday, Connors, Cosmopoulos. "Lisa is a tremendously creative executive whose management and marketing background gives her a strategic understanding of how best to connect with our audience," said Brian Graden, president of entertainment at MTV Networks Music Group and president of Logo. "I can't think of a better choice to help build and lead Logo toward success."...
- 3/15/2005
- The Hollywood Reporter - Movie News
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