If the Kony 2012 campaign had its way, the world would have woken up to cities covered in posters on Saturday. In this guest post, Adam Ferrier discusses why it didn’t happen.
Kony 2012 has made the world a sadder, more cynical place. Kony 2012 has harnessed the powers of social media and advertising, blended them with the worst of evangelical christianity, and duped the world.
I’ve been pretty negative about the campaign since I first heard about it, here, here and here. Mumbrella has asked me to put a point of view forward as to why it this campaign failed – here it is.
Kony 2012 is advertising at its worst. At its worst advertising can make the most ridiculous of products seem irresistible. This type of advertising was based about creating a desirable image around an unsubstantiated product. However, this type of advertising thankfully gets found out,...
Kony 2012 has made the world a sadder, more cynical place. Kony 2012 has harnessed the powers of social media and advertising, blended them with the worst of evangelical christianity, and duped the world.
I’ve been pretty negative about the campaign since I first heard about it, here, here and here. Mumbrella has asked me to put a point of view forward as to why it this campaign failed – here it is.
Kony 2012 is advertising at its worst. At its worst advertising can make the most ridiculous of products seem irresistible. This type of advertising was based about creating a desirable image around an unsubstantiated product. However, this type of advertising thankfully gets found out,...
- 4/23/2012
- by mumbrella
- Encore Magazine
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