More than five years after the free-to-air broadcasters flagged plans to introduce a catch-up service integrated with an enhanced Epg, Freeview Plus finally has a launch date: Tuesday September 2.
The broadband-delivered service will enable viewers to access all the Fta channels. catch-up platforms from one place on TV screens for the first time.
Marketing body Free TV Australia tonight launches a TV teaser campaign showing celebrities enthusing about Freeview Plus and trailing its imminent launch.
That.s part of an extensive marketing campaign that will support retailers and manufacturers, aimed at boosting consumer awareness of the initiative.
.FreeviewPlus is one of the most important advances in free-to-air television in Australia since the introduction of digital TV so it.s important we start to generate a buzz about the new service among Australian viewers,. said Freeview general manager Liz Ross.
Manufacturers will release a range of FreeviewPlus receivers to coincide with...
The broadband-delivered service will enable viewers to access all the Fta channels. catch-up platforms from one place on TV screens for the first time.
Marketing body Free TV Australia tonight launches a TV teaser campaign showing celebrities enthusing about Freeview Plus and trailing its imminent launch.
That.s part of an extensive marketing campaign that will support retailers and manufacturers, aimed at boosting consumer awareness of the initiative.
.FreeviewPlus is one of the most important advances in free-to-air television in Australia since the introduction of digital TV so it.s important we start to generate a buzz about the new service among Australian viewers,. said Freeview general manager Liz Ross.
Manufacturers will release a range of FreeviewPlus receivers to coincide with...
- 8/6/2014
- by Don Groves
- IF.com.au
The free-to-air consortium Freeview today unveiled details of Freeview Plus, the brand name for a new technology will enable the broadcasters to launch broadband services, integrated catch-up viewing and an enhanced electronic program guide.
But there is a catch: All these bells and whistles will be available only to people who buy new TVs or set-top-boxes that can receive hybrid TV technology (Hbbtv), which combines broadband and broadcast TV.
The technology is not backwards compatible, meaning existing TVs, PVRs and STBs won't be able to access Freeview Plus.
The Fta broadcasters are making a song and dance about this initiative in an effort to deter viewers from migrating to Foxtel and other pay-tv channels.
Freeview has not announced a launch date for Freeview. Plus, beyond indicating it will be in the next few months; other executives expect a May/June launch.
The features will include a 7-day, easy-to-use Epg; all...
But there is a catch: All these bells and whistles will be available only to people who buy new TVs or set-top-boxes that can receive hybrid TV technology (Hbbtv), which combines broadband and broadcast TV.
The technology is not backwards compatible, meaning existing TVs, PVRs and STBs won't be able to access Freeview Plus.
The Fta broadcasters are making a song and dance about this initiative in an effort to deter viewers from migrating to Foxtel and other pay-tv channels.
Freeview has not announced a launch date for Freeview. Plus, beyond indicating it will be in the next few months; other executives expect a May/June launch.
The features will include a 7-day, easy-to-use Epg; all...
- 3/2/2014
- by Don Groves
- IF.com.au
Freeview, the organisation aimed at promoting free-to-air TV, has launched a new music-based Tvc.
The campaign is set to the tune of 1920s song, ‘The Best Things In Life Are Free’ as performed by the Melbourne Ska Orchestra and singer Pat Powell includes a number of TV personalities in the studio, as well as tv clips interspersed.
The Tvc carries the tagline: ‘Freeview. The Best TV. Absolutely Free’.
Liz Ross, Freeview’s general manager said: “It’s really fitting that the creative treatment is so upbeat and it celebrates the fact that the best TV in Australia is free to watch on Freeview, something Australian viewers can be very happy about.”
“More Australians than ever are watching Freeview, and with so much great TV to choose from, viewers are the winners.”
The campaign was created by Ron Mather and Christine Barnes for consultancy, It’s The Thought That Counts.
Mather said: “In developing the campaign,...
The campaign is set to the tune of 1920s song, ‘The Best Things In Life Are Free’ as performed by the Melbourne Ska Orchestra and singer Pat Powell includes a number of TV personalities in the studio, as well as tv clips interspersed.
The Tvc carries the tagline: ‘Freeview. The Best TV. Absolutely Free’.
Liz Ross, Freeview’s general manager said: “It’s really fitting that the creative treatment is so upbeat and it celebrates the fact that the best TV in Australia is free to watch on Freeview, something Australian viewers can be very happy about.”
“More Australians than ever are watching Freeview, and with so much great TV to choose from, viewers are the winners.”
The campaign was created by Ron Mather and Christine Barnes for consultancy, It’s The Thought That Counts.
Mather said: “In developing the campaign,...
- 9/3/2012
- by Colin Delaney
- Encore Magazine
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