- Father, with Darcy LaPier, of daughter Sterling Rice, born in 1990.
- Second husband of Darcy LaPier.
- Founder of the Hawaiian Tropic suntan lotion brand which he sold to Playtex in 2006; as a result the Miss Hawaiian Tropic International Pageant ceased to exist after 2009 where Rice and former Hawaiian Tropic promoters established the Swimsuit USA International Model Search. In 2016 after signing a non-compete clause after liquidating Hawaiian Tropic, he re-entered the suntan oil business with Havana Sun.
- Graduated from the University of Tennessee.
- Worked eight years as a school teacher and assistant coach before launching Hawaiian Tropics.
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