It’s funny to think that streaming services like Netflix didn’t bother creating posters for their original work a few years back knowing they’d never have to contend with competition at the local multiplex. Slowly but surely they began doing a few here or there before steadily growing to the point where it seemed they enjoyed being able to embrace out-of-the-box designs for the same reasons they avoided the process altogether.
Now we’re at the end of a calendar to forget that saw a majority of theaters shuttered for nine straight months to make it so streamers became king. Big studios pushed titles out of 2020 altogether, small studios went virtual, and Netflix, Amazon Prime, Hulu, et al. watched subscriptions soar. Suddenly their digital multiplex formed the playground for cinematic competition and the continued creativity of poster design found itself working at the top of its game just like always.
Now we’re at the end of a calendar to forget that saw a majority of theaters shuttered for nine straight months to make it so streamers became king. Big studios pushed titles out of 2020 altogether, small studios went virtual, and Netflix, Amazon Prime, Hulu, et al. watched subscriptions soar. Suddenly their digital multiplex formed the playground for cinematic competition and the continued creativity of poster design found itself working at the top of its game just like always.
- 12/23/2020
- by Jared Mobarak
- The Film Stage
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