While attending college in Miami, he won a Florida Emmy in 1985 for the music video "If I were Alone" for his classmate singer songwriter John Bauer.
His career in music videos took off after won MTV's make my video contest for Madonna's "True Blue" music video.
Won a Student Academy Award for best experimental short film for "The Three Cornered Hat" starring his sister Anabel Gracia.
In the 90s, he lived in England, Spain and Germany were he directed numerous music videos for artists, including Enigma and SNAP.
Was a TV commercials director at Ridley and Tony Scott's RSA Films. Has directed TV commercials starring Penelope Cruz, Hugh Laurie, Shaquille O'Neal, Val Kilmer, Sofia Vergara, Terry Crews, Francesco Quinn, Kaka, Capello and Dale Earnhardt.
His first feature film From Prada to Nada won the Imagen Award 2011 for best supporting actress for Adriana Barraza. Wilmer Valderrama and Alexa Vega were also nominated. From Prada to Nada was nominated for NCLR's Alma Awards 2011 Best Picture and won the best actress award for Alexa Vega.