Born in Argentina of Italian descent and used the title "Count".
Married into the Maynard family who had a confectionery manufacturing company. They produced the famous Maynards Wine Gums. He became chairman of the company. Had one daughter and one son.
He liked personalized number plates on his cars, for example GG 10, GG 12 etc.
His daughter, Clare, was secretary/ personal assistant to leading British actor George Baker and his theatre company Candida Plays.