Today sees the most comprehensive relaunch of an Australian metro or national newspaper in at least five years, with The Sun-Herald showing Sydneysiders its new look.
It’s a definite improvement, and I suspect that in the process of reconfiguring the sections, Fairfax Media is going to save some print costs too. it also reverses most of the changes made in its last redesign about 18 months ago.
Let’s start with the cover.
The first reality kicks in the with new, dark blue masthead. Despite many advances, colour newspaper printing is still something of an imprecise art. In the case of my edition, the dark blue is so dark that the masthead has actually gone black.
The same goes for the headline on the front page teaser for Annabel Crabb’s column.
The major change though is the cover led image. Which by the way strikes me as a good strategy.
It’s a definite improvement, and I suspect that in the process of reconfiguring the sections, Fairfax Media is going to save some print costs too. it also reverses most of the changes made in its last redesign about 18 months ago.
Let’s start with the cover.
The first reality kicks in the with new, dark blue masthead. Despite many advances, colour newspaper printing is still something of an imprecise art. In the case of my edition, the dark blue is so dark that the masthead has actually gone black.
The same goes for the headline on the front page teaser for Annabel Crabb’s column.
The major change though is the cover led image. Which by the way strikes me as a good strategy.
- 3/25/2012
- by mumbrella
- Encore Magazine
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