Bands embracing online video is nothing new. Since Ok Go's treadmill ballet went into seven-figure view counts, any group of individuals trying to make it in music have understood the importance, power, and prevalence of the medium. But what is new are the different ways bands embrace online video. Take, for instance, Guster. It's been almost a decade since I've listened to Barrel of a Gun, but the band from Boston that built its name on hand percussion recently showed up on my radar. To help promote the upcoming October 5 release of their sixth studio album, Easy to Wonderful, Guster is premiering a dozen music videos, one for each track. The catch? All were created by friends, fans, or artists the band loves, and "everyone was given absolute free reign to create whatever they felt." Currently, music videos for two of the 12 songs are live. Chad Carlberg's stop-motion...
- 9/16/2010
- by Joshua Cohen
- Tubefilter.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.