- (1985) TV commercial - for General Mills/Canada Pro Stars cereal, with appearances by Brent Gretzky (brother) and Phyllis Gretzky (mother) (At a later date, he also endorsed Sugar Crisps and Honeycomb for General Mills's rival, Post).
- (2002) TV commercial for CBC, with first airing during Hockey Night in Canada (1952).
- (1989) TV commercial for Diet Coke.
- (1989) TV commercial for Nike.
- (2000) TV commercial for Bud Light.
- He did a series of TV commercials for Sharp Viewcam with his son Ty and father Walter Gretzky.
- (2003) TV commercial for Ford Motor Company with father, Walter Gretzky.
- (2003) Public Service Announcement TV commercial for Ronald McDonald's Children's Charities.
- (2000) Print ads for ESPN's Sportscenter.
- (2004) Print ad for JVC.
- (2003) TV commercial for Qwest Telecommunications.
- (early 1980s) TV commercial for 7-UP (Canada).
- (early 1980s) TV commercial for Mr. Big Candy Bars from Neilson (Canada).
- (1991) Print ads for Upper Deck Hockey Cards.
- (1980s) Hockey equipment endorsement: Titan/Jofa.
- (1984 - 1985) Print ads for the T-70 35mm SLR Camera from Canon.
- (1993) Print ads for Easton Hockey equipment.
- (1993) Print ads for Ultra Wheels in-line skates.
- (1984) Print ads for Titan Hockey Sticks.
- (2005) TV commercial for McDonalds restaurants (Canada).
- (late 1990s) TV commercial for McDonald's Canada with Walter Gretzky.
- (2004) Print ads for Qwest telecommunications.
- (early 1990s) Endosrsed Wayne Gretzky's Overtime Hockey (table top hockey game).
- (2001) Release of the music video for the single of Nickelback's "Rockstar" with appearances by a cast of thousands, including Eliza Dushku, Wayne Gretzky, Taryn Manning, Twista, Federico Castelluccio, and many others. Directed by Dori Oskowitz.
- (1990) Print ads for the American Express card, with fellow hockey legend Gordie Howe.
- (1993) TV commercial for Upper Deck Trading Cards.
- (2010-11) Print ads for Bigelow Green Tea.
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