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Favorite recurring segments on The Colbert Report?31 of 32
The Wørd is a frequently recurring segment during which Colbert chooses a word or phrase as a theme for a rant on a topical subject or news item while messages displayed in a sidebar either highlight or sarcastically undercut what he is saying. This segment is a parody of The O'Reilly Factor segment Talking Points Memo and can also be likened to Mark Hyman's The Point conservative commentaries for Sinclair Broadcasting Group's former News Central concept. The Wørd is the longest running segment on the Colbert Report, having been a feature since the first episode on October 17, 2005. The first "The Wørd" was the originator of the now famous word/concept Truthiness.
As Colbert himself explains it:
I'm speaking a completely self-sufficient, standalone essay, hopefully comedic... The bullet points [excerpt] parts of what I said, or [comment] on what I just said. And the bullet points end up being their own character. Sometimes they're reinforcing my argument, sometimes they're countermanding my argument. It's a textual addition of jokes or satire to the verbal essay I'm doing at the moment.
In the episode aired on April 17, 2008, former Democratic presidential candidate John Edwards appeared on The Report and performed his own variation of The Wørd, called EdWørds.
On April 22, 2010, while attacking William Gheen for accusing Stephen's home state's senator Lindsey Graham of being a homosexual, Stephen introduced a BonusWørd.
On the December 8, 2014 episode, President Barack Obama appeared on The Report and performed his own variation of The Wørd, called De¢ree.