Editors' Picks: Our Favorites From the Week of Sept. 232 of 10
Targeted Trailer of the Week
It's got all the trappings of a trailer for your average coming-of-age indie flick — a sullen voiceover, Hailee Steinfeld on a motorbike, a kindly old man in a fisherman's cap — only with gigantic robots, explosions, threats of intergalactic war, and a mean-looking John Cena thrown in for good measure. The Bumblebee trailer is more than a mere preview: It's two-and-a-half minutes of pure populism. It truly has something for everyone, which is probably the point. Behold the power of the focus group.
Watch the 'Bumblebee' trailer now
It's got all the trappings of a trailer for your average coming-of-age indie flick — a sullen voiceover, Hailee Steinfeld on a motorbike, a kindly old man in a fisherman's cap — only with gigantic robots, explosions, threats of intergalactic war, and a mean-looking John Cena thrown in for good measure. The Bumblebee trailer is more than a mere preview: It's two-and-a-half minutes of pure populism. It truly has something for everyone, which is probably the point. Behold the power of the focus group.
Watch the 'Bumblebee' trailer now
PeopleHailee Steinfeld, Dylan O'Brien
TitlesBumblebee