Change Your Image
ridingoff
Lists
An error has ocurred. Please try againReviews
Air (2023)
corporate rubbish
Everyone wears shoes, there's nothing special about that. The first part of the film appears to be aware that shoes are shoes & branding just sells the things.
It's aware and almost critical of the lies of corporate culture and the manipulative techniques it employs to sell overpriced poorly manufactured goods to gullible kids.
Then as the film progresses the message changes it begins to imply that the success of branding actually increases the worth of the shoes.
By the end of the film we are supposed to have been persuaded by the assertion that somehow the successful marketing of the shoes has made the shoes a good thing. The sweatshops, exploitation, over pricing and marketing gimmicks are all forgotten & forgiven.
Kinda painful to watch such an insult to your eyeballs.