The members of two screenwriter unions, the Federation of Screenwriters in Europe (Fse) and the International Affiliation of Writers Guilds (Iawg), have passed a joint resolution calling for the “ethical use” of artificial intelligence based on guidelines that respect their copyright. The move comes amid the rapid rollout of new high-powered AI tools that some see as a threat to jobs and business models in the creative industries.
Among the principles outlined in the statement are that only human writers, not AI models, be granted copyright for original works, that only licensed material be used to train said models, and that mechanisms be put in place to ensure writers are informed if AI is used to write, rewrite, polish or perform any additional writing services.
Irish screenwriter and Iawg chair Jennifer Davidson said the international screenwriter guilds want to build on “the hard-won protections our sister guilds in America, the Wgae and the Wgaw,...
Among the principles outlined in the statement are that only human writers, not AI models, be granted copyright for original works, that only licensed material be used to train said models, and that mechanisms be put in place to ensure writers are informed if AI is used to write, rewrite, polish or perform any additional writing services.
Irish screenwriter and Iawg chair Jennifer Davidson said the international screenwriter guilds want to build on “the hard-won protections our sister guilds in America, the Wgae and the Wgaw,...
- 4/11/2024
- by Scott Roxborough
- The Hollywood Reporter - Movie News
Last year will likely go down as the moment that artificial intelligence came of age. In November 2022, OpenAI released the first iteration of its chatbot, ChatGPT. The world spent 2023 amazed by the potential of ChatGPT and grappling with its consequences.
But, in the entertainment industry, the introduction of ChatGPT upended the 2023 collective bargaining negotiations between the major motion picture companies and the unions representing writers, directors and actors. At the beginning of 2023, AI was at best a peripheral bargaining topic, far behind compensation and residuals for high-budget streaming productions. By the end of 2023, some union members viewed AI as the beginning of the end, a doomsday scenario along the lines of Judgment Day in The Terminator franchise.
After completion of the 2023 film and TV bargaining cycle — punctuated by the writers and actors strikes last year — we have the first entertainment collective bargaining agreements (Cba) addressing AI. The Cba with the...
But, in the entertainment industry, the introduction of ChatGPT upended the 2023 collective bargaining negotiations between the major motion picture companies and the unions representing writers, directors and actors. At the beginning of 2023, AI was at best a peripheral bargaining topic, far behind compensation and residuals for high-budget streaming productions. By the end of 2023, some union members viewed AI as the beginning of the end, a doomsday scenario along the lines of Judgment Day in The Terminator franchise.
After completion of the 2023 film and TV bargaining cycle — punctuated by the writers and actors strikes last year — we have the first entertainment collective bargaining agreements (Cba) addressing AI. The Cba with the...
- 4/10/2024
- by Dan Stone
- The Hollywood Reporter - Movie News
As generative artificial intelligence tools push into the entertainment industry, Hollywood is throwing its weight behind a bill that will require heightened transparency from AI companies.
The legislation, introduced by Rep. Adam Schiff (D-Calif.) on Tuesday, will require firms to disclose copyrighted works used to train generative AI systems. If the bill passes, OpenAI, for example, would be forced to reveal videos and other content used to create Sora.
It’s a long-shot bid to provide some ammunition to companies and creators across the industry that are threatened by the rise of generative AI tools that could play a significant role in the production pipeline. If it’s made known that companies used copyrighted works from filmmakers, writers and artists, among others, in the creation of AI systems, there could be cause to sue.
Trade groups and unions across the industry are cheering on the bill. Most maintained that their...
The legislation, introduced by Rep. Adam Schiff (D-Calif.) on Tuesday, will require firms to disclose copyrighted works used to train generative AI systems. If the bill passes, OpenAI, for example, would be forced to reveal videos and other content used to create Sora.
It’s a long-shot bid to provide some ammunition to companies and creators across the industry that are threatened by the rise of generative AI tools that could play a significant role in the production pipeline. If it’s made known that companies used copyrighted works from filmmakers, writers and artists, among others, in the creation of AI systems, there could be cause to sue.
Trade groups and unions across the industry are cheering on the bill. Most maintained that their...
- 4/9/2024
- by Winston Cho
- The Hollywood Reporter - Movie News
It’s confirmed: AI is going to be “the single biggest driver of change facing the industry,” said Mark Endemaño at MipTV.
According to AlixPartners’ managing director, the creative industry is “leading innovation and looking for ways to make it work.”
“Seventy-two per cent of execs say that they are ‘early adopters’ and as an industry, totally, 25% expect to take up with AI in the next year. There are inevitable employment challenges on the horizon, however. The estimate is that by 2026, up to 21% of jobs could be impacted in some way in the film, TV and animation space.”
Mentioning OpenAI’s introduction of the Sora text-to-video model – “It’s right for all these shockwaves to resonate” – Endemaño also mentioned another company, currently developing a proprietary tool that “goes from storyboard animatic to a 7-minute animation with a click of a button.”
“That is mind-blowing. They are on track to deliver it in July.
According to AlixPartners’ managing director, the creative industry is “leading innovation and looking for ways to make it work.”
“Seventy-two per cent of execs say that they are ‘early adopters’ and as an industry, totally, 25% expect to take up with AI in the next year. There are inevitable employment challenges on the horizon, however. The estimate is that by 2026, up to 21% of jobs could be impacted in some way in the film, TV and animation space.”
Mentioning OpenAI’s introduction of the Sora text-to-video model – “It’s right for all these shockwaves to resonate” – Endemaño also mentioned another company, currently developing a proprietary tool that “goes from storyboard animatic to a 7-minute animation with a click of a button.”
“That is mind-blowing. They are on track to deliver it in July.
- 4/8/2024
- by Marta Balaga
- Variety Film + TV
One of the first creators who used Sora has shared his rare experience with the AI-based text-to-video super powerful platform. It appears that in order to create something, you need much more than a simple prompt.
Post production – post prompt. Filmmaking on Sora. Image: shy kids
No need to hire a VFX specialist or camera operator. You can get the footage, CGI, and VFX via prompts, and assemble them together in post. Hence, it enhanced the power of the independent creator. Note that Sora is still a very new platform, and it’s learning and training at an exponential rate. A year from now, Sora will deliver IMAX-quality 8K footage, including ultra-slow-motion imagery.
How to use Sora
The guys at shy kids, which is a group of creatives, filmmakers, and animators, were interviewed by NoFilmSchool about their work called Air Head — a video created based on Sora. According to them,...
Post production – post prompt. Filmmaking on Sora. Image: shy kids
No need to hire a VFX specialist or camera operator. You can get the footage, CGI, and VFX via prompts, and assemble them together in post. Hence, it enhanced the power of the independent creator. Note that Sora is still a very new platform, and it’s learning and training at an exponential rate. A year from now, Sora will deliver IMAX-quality 8K footage, including ultra-slow-motion imagery.
How to use Sora
The guys at shy kids, which is a group of creatives, filmmakers, and animators, were interviewed by NoFilmSchool about their work called Air Head — a video created based on Sora. According to them,...
- 4/3/2024
- by Yossy Mendelovich
- YMCinema
OpenAI wants to partner with Hollywood. The artificial intelligence startup set appointments with Hollywood senior executives in order to persuade them to use Sora in their productions. And not—This is not April Fool’s Day.
Will OpenAI destroy Hollywood? OpenAI wants to conquer Hollywood
Sam Altman, the founder, and CEO of OpenAI, the pioneering artificial intelligence startup, has scheduled meetings in Hollywood to explore how Sora can engage with key players in the film industry, including studios, media executives, and talent agencies, in order to forge partnerships and advocate for the integration Sora into filmmaking processes. It’s not a secret that the unveiling of Sora in mid-February garnered immediate attention from both Hollywood and Silicon Valley, captivating audiences with its series of high-definition clips. Although Sora remains unavailable to the public, OpenAI has granted access to a selected group of renowned actors and directors, insiders disclosed. Hence, Hollywood...
Will OpenAI destroy Hollywood? OpenAI wants to conquer Hollywood
Sam Altman, the founder, and CEO of OpenAI, the pioneering artificial intelligence startup, has scheduled meetings in Hollywood to explore how Sora can engage with key players in the film industry, including studios, media executives, and talent agencies, in order to forge partnerships and advocate for the integration Sora into filmmaking processes. It’s not a secret that the unveiling of Sora in mid-February garnered immediate attention from both Hollywood and Silicon Valley, captivating audiences with its series of high-definition clips. Although Sora remains unavailable to the public, OpenAI has granted access to a selected group of renowned actors and directors, insiders disclosed. Hence, Hollywood...
- 4/1/2024
- by Yossy Mendelovich
- YMCinema
OpenAI’s text-to-video revolutionizing product, Sora, has been tested by acclaimed filmmakers and content creators. The results are – Wow. Watch below their Sora’s videos and read their opinion about it.
Video by Sora OpenAI approaching filmmakers
As OpenAI stated before when introducing Sora: “We are also granting access to a number of visual artists, designers, and filmmakers to gain feedback on how to advance the model to be most helpful for creative professionals. We’re sharing our research progress early to start working with and getting feedback from people outside of OpenAI and to give the public a sense of what AI capabilities are on the horizon. Furthermore, we’ll be engaging policymakers, educators, and artists around the world to understand their concerns and to identify positive use cases for this new technology”. As promised, OpenAI has released seven more videos on Sora by professional artists, or should we say,...
Video by Sora OpenAI approaching filmmakers
As OpenAI stated before when introducing Sora: “We are also granting access to a number of visual artists, designers, and filmmakers to gain feedback on how to advance the model to be most helpful for creative professionals. We’re sharing our research progress early to start working with and getting feedback from people outside of OpenAI and to give the public a sense of what AI capabilities are on the horizon. Furthermore, we’ll be engaging policymakers, educators, and artists around the world to understand their concerns and to identify positive use cases for this new technology”. As promised, OpenAI has released seven more videos on Sora by professional artists, or should we say,...
- 3/27/2024
- by Yossy Mendelovich
- YMCinema
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