The plot itself has started off quite strongly, but I am a bit disappointed.
The social criticism has lost its subtlety and seems much more spoon-fed and two-dimensional (dichotomy bad guys//good guys, little room for interpretation).
The acting's great, but the director adds a dramatic effect that seems too forced and, in a way, too simple (long pauses + intense gazing + music).
The horror is included very effectively (geez, it really is scary) but it doesn't stem off the plot naturally but again seems forcefully included just to make the audience feel a certain way. Because of this, I think, there's a lack of cohesion between scenes and the progression of the episode isn't too smooth.
The dialogue is succint, strong and powerful. I'm still thinking about a couple of great sentences. Thus as it can be seen, I have mixed feelings about this start.
P.S. Season 2 seems to be much more bloody and with explicit violence (I found it hard to stomach).