Ferrari (2023)

Giuseppe Bonifati: Giacomo Cuoghi

Quotes 

• Giacomo Cuoghi : You're going broke. Laura's right.

  Enzo Ferrari : How?

  Giacomo Cuoghi : How? You spend more money than you make. That's how.

  Enzo Ferrari : The production cars pay for the racing.

  Giacomo Cuoghi : I could run Portugal on what you spend on racing. How many production cars did you make last year?

  Enzo Ferrari : Uh, one hundred forty, one hundred fifty.

  Giacomo Cuoghi : Ninety-eight.

  Enzo Ferrari : One hundred ninety-eight.

  Giacomo Cuoghi : No. Ninety-eight.

  Enzo Ferrari : So what do I do?

  Giacomo Cuoghi : Find a partner.

  Enzo Ferrari : I have a partner. My wife. She is very mean with money.

  Giacomo Cuoghi : A real partner. Like Agnelli at Fiat or Henry Ford. Someone who has capital to pump in.

  Enzo Ferrari : No. Impossible. With money, they want control. I must have total control.

  Giacomo Cuoghi : The right partner would help you with the production cars, while you do what you like with the racing. Increase production to four hundred customer cars. Attract finance. Then you can negotiate.

  Enzo Ferrari : How do we make- never mind how do we sell- four hundred customer cars?

  Giacomo Cuoghi : Jaguar took the first three places at Le Mans. Their sales books are full. You win on Sunday, you sell on Monday. You already have kings waiting in line.

  Enzo Ferrari : Mm, Jaguar. Jaguar races only to sell cars. I sell cars only to be racing. We are completely different organisms.

  Giacomo Cuoghi : Survive, or you are no organism.