This seems another one of those Fireman Sam episodes with Norman Price at his worst. After his ma Dilys has a new fire alarm system installed in the shop, Norman sets it off, although first time accidentally (could've broke anything else accidentally with his football) then does it deliberately. I wonder LazyTown episode Ghost Stoppers copied this with Trixie jokingly scaring everyone, then no-one believes her of a ghost in school (Robbie Rotten).
Oh, and some hate or find UK voice performance of Norman unlistenable especially in this episode
Norman (crying and scared): I'm sorry mom! It was me who set off the alarm. I just wanted my ball back!!
Surely seems idiotic why Dilys and Norman couldn't realise it was a fox that snuck into the shop, and called it a wolf (bit a similarity).
At least, Sam and Elvis end the episode with a classic:
Sam: I don't think Norman will be crying wolf again.
Elvis: Or don't you mean "Cry Fox"? (Laughter, LOL!)