Taylor Swift had the idea for a concert movie in 2022, but no major film distributors showed any interest. Feedback on social media indicated a lot of interest from fans who had never seen her live. Swift decided to distribute the film through her own company at her own expense. The film was a massive box office success worldwide, and her gamble paid off relatively quickly.
In an unusual move, Taylor Swift bypassed major film studios and distributed the film to AMC Theaters.
This film accounted for 70% of all North American box office grosses in its opening weekend.
The film only screened in theaters from Thursday to Sunday because Swift didn't want the film to be sparsely attended on weekdays.
The Eras Tour grossed $1 billion, becoming the highest-grossing concert tour of all time. The previous record holder was Sir Elton John's Farewell Yellow Brick Road tour, grossing $939 million.