The concept for the commercial derived from a creative pitch at the Filmakademie Baden-Württemberg.
"We rely on our forum members and Facebook fans who can act as multipliers to help spread the spot," explained Inna Malygina, Campaign Manager at HolidayCheck. "Videos shared on the social web reach people on an emotional level that a classic TV connection cannot offer."
The HolidayCheck company expanded its communication strategy in the digital world with this internet commercial which was explicitly created for the online world.
This advert commercial was made exclusively for web, online and internet and was not shown on television.
With the "Training" advertising spot launched in January 2015, HolidayCheck was able to generate over 3.5 million views. HolidayCheck currently at the time had 1.9 million members in the community, and the travel portal's Facebook page had at the time over 469,000 fans.